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Audience Discovery with Mirrors Generative AI Download Whitepaper New

State of Brand Safety & Suitability in Video Download Now

AI Powered Contextual Video Advertising

First in-video context detection platform that leverages AI and computer vision for highly targeted video ad placement targeting.

    Mirrors couples AI with computer vision for context relevant video ad placements, without collecting reams of personal data. Maximizing performance for your video campaigns, while ensuring GDPR compliance.

    Our technology

    Trained to draw insights from millions of pieces of visual content, Mirrors uses computer vision to identify in-video contexts for highly relevant ad placement targeting.


    Detects logos to raise visibility of your trademark, and targets competing brands.


    Accurately detects faces to tap into the full potential of your celebrity brand endorsements.


    Identifies objects of all sizes to contextually target your own product category, and allied products.


    Identifies hundreds of complex activities like sports, biking, rock climbing, and more.


    Detects hundreds of scenes, ranging from mountains, beaches, parking lots, landmarks, to specific cities.


    Hit the right measure on the emotional scale. Target videos only featuring desired emotions.

    How it works

    Moving away from keyword and affinity-based targeting, which often results into random ad placements and sub optimal engagement, Mirrors uses frame by frame parsing to target videos in line with content the user is actively engaging with

    Run your campaigns in a brand suitable environment

    Run your campaigns in a brand suitable environment

    Mirrors not only targets highly relevant content, but also filters out video content featuring unsafe and harmful contexts. Providing you with controls unique to every campaign, ensuring a highly relevant and safe environment.

    Looking for just brand safety? Mirrors Safe offers both predictive controls, and post campaign analysis.

    Know More

    See how we create success for our customers

    Context that drives performance

    Mirrors uses AI to analyse every video your ad will appear against to ensure it’s completely relevant, and continually improves your in-flight campaigns, leading to unprecedented results.

    Drop in cost
    per view

    View through rate uplift

    Click through rate uplift

    IAB brand
    safey categories

    What this means for you

    Mirrors unlocks new ways to expand the scope of your video advertising campaigns and reach your most relevant customers, at the moment they are most likely to engage.

    Unlock the
    full context

    Contextually target most relevant and suitable video content

    Relevant in

    Reach niche audiences, when they engage with their interests. Not based on past affinities.

    Immense contextual

    Expand the scope of your campaign through thousands of in-video contexts.

    Transparency &

    Place ads where viewers pay the most attention, ensuring every placement count.

    Brand safety
    and control

    Filter out irrelevant, unsuitable, and harmful content.

    Data privacy

    Reach your most engaged audience, without collecting reams of personal data.

    Top agencies we work with

    Our customers

    Few of the 150+ of the world’s largest brands we have worked with

    Global strength, local expertise

    Our presence across the globe