Mirrors Safe’s AI powered in-video context detection delivers brand safety controls that are unique to your brand, offering absolute protection from harmful video advertising environments.
Mirrors Safe uses computer vision to filter out pre-defined, brand specific, harmful content. Offering controls beyond traditional blanket exclusion measures.
Context relevant exclusion
Brand suitability score
Ad placement control
Mirrors Safe leverages AI-powered in-video & on-page context detection, for comprehensive brand suitability
Achieve brand safety, without killing reach
Mirrors Safe avoids content over-blocking - a result of blanket exclusion measures offered today, that significantly limit campaign performance and often forces marketers to switch off controls in favor of reach.
Mirrors Safe's in-video context detection technology only filters videos that actually feature unsafe contexts, ensuring brand safety without hampering performance.
Complete brand suitability, beyond the content
Mirror Safe’s advanced algorithm uses five parameters to calculate a comprehensive brand safety & suitability score:
- Exclusion based on in-video context, on-screen text, and audio sentiment analysis
- Engagement, likes/dislikes & comments
- Organic influence that channel/page/content creates
- Content relevancy compared to a peer channel/page
- Momentum with channel/page maintains or grows in terms of engagement
Post campaign analysis
Get information beyond where the ads were placed. With Mirrors Safe, you can measure performance of past campaigns by identifying ad placements across brand unsafe content.
Increase accuracy and reach by identifying content which is not brand unsafe in your current blocklists, to finetune future campaigns.
What this means for you
Mirrors Safe not just ensures brand safety, it offers an environment suitable for your brand. While optimizing campaigns in real-time, making sure every single ad placement is safe, transparent and measurable
Never fear an ad placement next to undesired content with our full in-video context and predictive models.
Move away from blanket exclusion measures. Define what is unsafe for your brand.
Predict and control video ad placement before an impression is served. Ensures brand safety for in-flight campaigns.
Do not trade off performance for brand safety. Get complete control with maximum reach.
Get mid and post campaign analysis that measure every ad placement for full transparency.
Faster time to
Move away from manually curating targeting lists, let our AI do that with unparalleled contextual filtering.