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YouTube CTV Advertising: Bigger Screens, Bigger Impact
YouTube has always been a powerhouse for brands looking to connect with audiences. With over 2 billion monthly active users, it’s a platform that reaches people everywhere, on their phones, tablets, and laptops. However, the way people watch YouTube today is very different from how it used to be in the past. It’s no longer […]
Silverpush Unveils Pre-Bid Brand Safety and Contextual CTV Segments
The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. The biggest channel for CTV streaming is YouTube, followed by Netflix and Hulu. Completion rates for ads are high and an increasing number of ad-supported channels […]
Brand Safety in Online Advertising: A Guide to Protecting Your Brand in 2025
No advertiser wants to see their ad next to fake news, conspiracy theories, or harmful content. But with programmatic advertising automating placements, keeping control isn’t as easy as it used to be. Maybe you’ve seen it happen—your ad showing up on a questionable website, before a controversial video, or beside content that makes you cringe. […]
Contextual Intelligence 101: The Future of Smart Advertising
The online advertising landscape is changing at a breakneck pace. Privacy regulations are getting tougher, and third-party cookies are already on their way out. That means advertisers must rethink the way they connect with audiences. For years, behavioral targeting has been the go-to method for ad targeting. But it’s becoming less and less reliable. And […]
Silverpush Celebrates the Women Powering Ad Tech This International Women’s Day
The advertising and tech industries have long been fast-paced, competitive, and constantly evolving, but now they’re also becoming more inclusive than ever. And that’s largely thanks to women who are breaking barriers, challenging norms, and leading innovation in spaces that were once dominated by men. This International Women’s Day 2025, Silverpush is celebrating the incredible […]
Contextual Solution For Youtube Shorts Advertising
Silverpush Triumphs at E4M Auto Marketing Summit & Awards 2025 with Gold & Bronze Wins!
At Silverpush, we believe that advertising should do more than just reach audiences, it should engage, inspire, and drive action. That’s why we’re thrilled to announce that Silverpush has won Gold for Volvo XC90 (Best Digital Customer Experience) and Bronze for MG Motors (Best Video Marketing Campaign) at the E4M Auto Marketing Summit & Awards […]
Silverpush Wins Gold at Afaqs Digies 2025 for JBL Campaign!
We had a feeling that this one was going to be big, and now we know that it is! Silverpush has taken home Gold at Afaqs Digies 2025 for Best Use of Shoppable Media for the JBL Live Beam 3 campaign. This wasn’t just another ad campaign. It was contextual AI and interactive media executed […]
Why Advertisers Can’t Ignore YouTube Shorts in 2025
Are you running ads on YouTube Shorts? If not, you might be missing out. Right now, 43% of U.S. advertisers are already tapping into this fast-growing platform. In Europe, YouTube Shorts ranks as the #1 short-form platform for discovering new brands and products. If you’re already advertising on YouTube, it’s time to ask yourself—how do […]
