Silverpush clinched the prestigious gold medal at the Digixx Awards 2024, in collaboration with Audi India and PHD, for their outstanding achievement in the category of ‘Best Use of Chatbot.’ This remarkable feat was accomplished through Audi’s strategic utilization of Silverpush’s dynamic video optimization solution, Crafters, to promote their latest automotive marvel, the Q8 E-tron model.

Harnessing the power of interactive chatbots, Audi successfully streamlined the consumer journey, offering prospective buyers a seamless and informative experience. By integrating Crafters into their marketing strategy, Audi empowered consumers to navigate through their research phase more efficiently, enabling them to make well-informed decisions about the Q8 E-tron.

The campaign received an outstanding response! The most tapped interaction across car features was charging and the overall engagement rate soared to 9.2%, with a click-through rate of 2.5%. Moreover, the campaign answered over 2 lakh queries and achieved an impressive 86% viewability. The success of this campaign is a testament to the collaborative efforts of Silverpush, Audi India, and PHD. Their dedication, creativity, and innovation have not only elevated the Audi brand but have also set a new standard for excellence in digital marketing and customer engagement.

Silverpush extends its heartfelt appreciation to Audi India and PHD for their invaluable contributions to the success of this groundbreaking campaign. As we continue to push the boundaries of digital advertising, we look forward to forging even more impactful partnerships and delivering innovative solutions that drive tangible results for our clients.

We’re thrilled to announce that Silverpush, in partnership with Wavemaker and E.L.F Cosmetics, has won a silver award in the Diversity and Inclusion category at the prestigious MMA Global Smarties EMEA Awards. 

Teaming up with Wavemaker, we embarked on an AI-powered journey to launch E.L.F’s advanced ‘Lash n Roll’ mascara product.

Campaign Objective:

The campaign aimed to elevate brand awareness and share of voice among diverse and inclusive consumers, specifically targeting GenZ and Millennial audiences and infiltrate culturally relevant platforms. However, affinity-based targeting relies on keyword mapping and often misses the mark, failing to reach truly diverse audiences. 

Our Solution – Precision Dynamics: Mirrors Unveil Diversity in YouTube Activation

In the AI Powered inclusive advertising campaign E.L.F partnered with Wavemaker & utilized Silverpush’s:
1) Mirrors: to leverage  AI-powered YouTube activation technology, ensuring high-impact E.L.F creatives & placement  within relevant videos.
2) Hyper-contextual targeting: Mirrors identified faces of celebrities and influencers, competitor brands, items, and actions specific to skincare for precise targeting. 

Results that Resonate

The success story unfolds with a spectacular 69% VCR, surpassing the benchmarks by 1.4 times! E.L.F Beauty witnessed an impressive 150% YOY growth from January to June 2023 and an astonishing 176% growth from April to June. 

Final thoughts: A Collective Appreciation 

Our heartfelt thanks go out to our partners, Wavemaker and E.L.F. Beauty, for their invaluable contributions. This success is a testament to the power of collaboration, innovative thinking, and a shared commitment to excellence in advertising. Let’s continue pushing boundaries and setting new standards together!

Silverpush has proudly secured two prestigious awards, Silver and Bronze at the Media Innovation Awards, for its outstanding “We Are Hair” campaign for Unilever Shea Moisture with PHD. The campaign excelled in the categories of Best Video Platform and Best Use of Technology, showcasing Silverpush’s expertise and innovation.

Campaign Objective

Shea Moisture, a renowned brand in natural hair and skincare, aimed to distinguish itself in a highly competitive market. Recognizing the challenges in the beauty industry, particularly for the Black community who spend 9 times more on hair care than any other ethnic group. Shea Moisture wanted a strategic approach to resonate with its core audience and solidify its position as a leader in the saturated market.

The campaign’s objective extended beyond brand awareness, focusing on driving interest, engagement, and loyalty among black millennial women searching for suitable products for their curly textured hair.

Our Approach

To achieve these goals, Shea Moisture partnered with PHD to leverage Silverpush’s AI-powered hyper contextual technology, Mirrors. Through audio-visual recognition, the next-gen AI technology identified BIPOC hair and beauty influencers, iconic figures, and even competitor product brands to ensure precise targeting and contextual alignment with the diverse needs of textured hair.

Our Results

The strategic use of audio visual recognition technology resulted in a remarkable 33% higher Viewability Completion Rate (VCR) than the beauty category standards. The precision of the advertising strategy also translated into a 5% uplift in branded searches, indicating increased interest and consideration among consumers. Furthermore, the campaign led to an 18% surge in website visitors, highlighting Shea Moisture’s tangible impact in reinforcing its position as a leading expert in the textured & curly hair space.

Final Thoughts

We share our heartfelt gratitude towards this award-winning campaign which stands an epitome of a strong partnership between Silverpush and Shea Moisture with PHD. By leveraging advanced technology and strategic targeting, we not only navigated the challenges of a competitive landscape but also emerged as leaders in providing tailored solutions.

Silverpush has taken a giant leap forward in the world of marketing technology, claiming a prestigious Silver award in the “Best Use of AI” category at the Exchange4media MarTech Awards for their exceptional Havells Lloyd AC campaign. This victory is a testament to their unwavering commitment to innovation, but it also highlights the critical importance of collaboration in achieving marketing greatness.

Campaign Objective

In the fiercely competitive electronic market, where brands compete  for consumer attention, Lloyd, a renowned brand name in the electronic industry, set a clear objective: cut through the cluttered noise and amplify its share of voice.

Our Approach

We partnered with Motivator, to reach the audience at the right moment on YouTube. Mirrors, a cutting-edge AI technology scanned videos to extract context such as faces of brand ambassadors and tech influencers. Additionally, we identified brands of competitors along with relevant objects  and actions.  We went a step ahead and enhanced campaign performance by incorporating SEO-optimized keywords for precise targeting. 

Adhering to the GARM framework and implementing custom exclusion themes ensured ads were strategically placed on suitable content.

Award-Winning Results

The campaign achieved a resounding success, reaching a massive audience of 7.7 million. Utilizing vernacular creatives, the brand effectively communicated its message to the target audience, resulting in an impressive 44% completion view rate, surpassing the benchmark by 125%, and an outstanding viewability rate of 95%.

Final Thoughts

By deploying contextual ads as a mid-funnel marketing strategy, Lloyd AC not only reached relevant consumers at the opportune moment but also navigated intense competition, forging a deeper connection with its audience. This award-winning campaign stands as a testament to the power of innovation and strategic partnerships in the dynamic landscape of advertising. We share our heartfelt gratitude to Motivator and Llyod for the immense support during the campaign. 

Silverpush is elated to share the joy of being honored with the Bronze award at the esteemed Marketing Excellence Awards 2023 in Indonesia, hosted by Marketing Interactive Asia. This recognition is a testament to our commitment to innovation and excellence in the ever-evolving landscape of the advertising industry. 

Together, we embarked on a journey to redefine the digital presence of Wyeth S-26 Procal Ultima through the incredible campaign, ‘Together We Are Unstoppable,’ in collaboration with Dentsu & Nestlé powered by our cutting-edge Mirrors AI technology. 

Campaign Objective: Digital Presence with Privacy in Mind

Wyeth S-26 Procal Ultima’s objective was clear – to amplify its digital presence and market share while prioritizing user privacy. In the highly competitive growing-up milk category, navigating the cookieless phase presented unique challenges. Cookieless targeting in a competitive market space makes it difficult to effectively reach the target audience 

Our Approach: Mirrors AI Technology

For this campaign, Nestlé Partnered with Dentsu Indonesia & leveraged Silverpush’s next gen AI-powered hyper-contextual technology-
Mirrors. By identifying key context & analyzing Youtube videos for cues, it extracted relevant context to identify key moments for ads targeting parents and new moms. Ad placement followed the GARM framework and utilized custom exclusion themes to ensure alignment with suitable content. 

Award-Winning Results:

The impact of the campaign was nothing short of extraordinary. The campaign reached over 10 million women, the growth metrics spoke volumes – a remarkable 27% increase YTD June 2023 and a notable +2% boost in brand imagery for A2 Milk.

Final Thoughts: A Collective Triumph

Silverpush acknowledges and expresses sincere gratitude to our partners, Dentsu and Nestlé, for their invaluable contributions. This success stands as a testament towards our collaborative synergy. Together, we remain dedicated to upholding standards of advertising excellence and pioneering innovative solutions.

Silverpush recently witnessed the triumph of MMA, a prestigious platform honoring the most effective modern marketing efforts. Recognized for pushing the boundaries of innovation and creativity, it secured not one but two coveted bronze awards at the MMA Impact Indonesia. The awards celebrate exceptional collaborations that leverage technology to drive groundbreaking approaches in modern marketing.

Silverpush, in collaboration with Unilever and Mindshare Indonesia, showcased its prowess in two distinct yet equally impactful campaigns. For the EUDG (Every U Does Good) Campaign, we won a bronze award in the “Social Impact Marketing” category and for the Feast Pop Campaign in “Real-Time Marketing”. 

EUDG Campaign – Social Impact Marketing

Campaign Objective
The objective of this campaign was to reach the audience at maximum scale and create a lasting impact, while facing a challenge lay in avoiding ad spillage and random ad placement, which posed a significant brand safety concern.

Our Approach
To magnify the positive impact of the campaign, Unilever partnered with Mindshare to leverage Silverpush’s AI-powered tech:
1) Mirrors identified faces of celebrities supporting social initiatives and brands of social welfare brands.
2) Through Parallels, Unilever utilized real-time ad sync technology by Silverpush. Unilever’s EUDG digital ad campaign was triggered whenever their own ads or competitor ads appeared on TV screens.

Award winning Results
The EUDG Campaign recorded phenomenal results, boasting an 8% sales uplift in e-commerce, a 4.4% increase in brand ad recall, 3.3% growth in awareness, and a remarkable 22% uplift in sustainability scores. Additionally, achieving 1.8 times higher VTR than the set benchmark and being 1.9 times more effective in driving audience interaction showcased the campaign’s resounding success.

The Feast Pop Campaign – Real Time Marketing

Campaign Objective
In the Feast Pop Campaign, the goal was to stand out in the saturated landscape of World Cup broadcasts and reach consumers without directly competing during live matches. 

Our Approach
In the Feast Pop Campaign, Walls partnered with Mindshare Indonesia & utilized Silverpush’s
1) Mirrors to identified key contexts across YouTube for World Cup match footage, identifying triggers like famous footballers’ faces and key match actions.
2) Customized creatives were strategically tailored to align with different World Cup moments, ensuring a profound impact on consumers.

Award Winning Results
Feast Pop’s Real-Time Marketing Campaign reached over 7 million users with a CTR of 0.31%, surpassing industry benchmarks by 1.5 times. The micro-specific creatives achieved a CVR of 94%, and Wall’s brand power index saw significant increases in imagery and penetration.

Final Thoughts

Silverpush extends heartfelt thanks to Mindshare and Unilever for their visionary partnership in these groundbreaking campaigns. “Two is better than One” has never rung truer, as Silverpush continues to lead the way in transforming marketing landscapes through cutting-edge technology and strategic collaborations. 

Our partnership with Kotak811 proved to be an incredible success as it received a Silver award at exchange4media Pitch BFSI Marketing Summit & Awards 2023.

When it comes to credit card services the financial service industry is flooded with options. A plethora of choices surrounds consumers as each bank hustles to stand out from the rest.

Kotak811, a leading full-service digital bank in India, utilized Crafters, an advanced dynamic video optimization solution, to effectively promote its Kotak811 Credit Card and attract new customers on a remarkable journey.

The primary goal of the campaign was to stand out in the highly competitive landscape. However, offering a credit card along with a Kotak811 Saving Account would not cut through the noise. They needed a robust strategy to captivate the intended audience’s attention.

To achieve this, our AI-powered contextual solution identified the most relevant content for their target audience interested in banking and finance-related information. This context-driven approach allowed Kotak811 to tailor its advertising to match the preferences and interests of potential customers, creating a more personalized and engaging experience.

What made the Kotak811 campaign stand out?

The incorporation of an interactive layer played a vital role in attracting the user. With Crafters, users were able to fill the form directly within the video while being constantly engaged.

As a result, the campaign turned out to be spectacular!

We achieved an industry-leading engagement rate of over 8%, a testament to the effectiveness of their strategy. Additionally, the VTR and CTR were 100% higher than what had been initially planned.

Kotak811’s journey serves as a valuable experience for us and an example for banks looking to make an impact in a crowded marketplace. At Silverpush, we immensely express our heartfelt gratitude to Kotak for partnering with us

2019 has been an amazing year at Silverpush. Awards, recognitions, and accolades have come our way while we continued to serve our clients. Our technology continued to make a difference in the world of digital campaigns and online media for some of the largest brands globally. Join us as we look back at the ride that 2019 has been for us.

MMA Smarties India: Silver in Innovation and Product and Services Launch

Mobile Marketing Association (MMA), a global mobile trade association, in fact, the only one of its kind is a hub for marketers, sellers and technological innovators in the media industry. MMA Smarties acknowledges the best brands, agencies, and tech enablers that exceed expectations by driving business growth via mobile campaigns.

Silver in Innovation

ThumsUp, a leader in the soft beverages industry in India was targeting millennials for its new 2019 variant- ThumsUp Charged in Summer. Their concerns of brand safety and engagement opti`mization were resolved with SilverPush’s Mirrors Platform. The AI powered contextual video advertising platform helped the brand reach their most relevant audience.

Silver in Product and Services Launch

As a part of the Amazing Moment Marketing Campaign, SilverPush was the technological enabler of Madison Media working on Asian Paints’ Clean the Air campaign. With the rising concerns around AQI, the campaign revolved around creating hyper localized messaging synced with real-time AQI levels. With quality insights delivered at the right time, SilverPush informed with and showcased 1000+ region-specific informative communications.

WARC Media Awards: Bronze for Effective Use of Tech

Every year, WARC recognizes brands that excel in communication planning, driving positive business results via online channels globally through WARC Media Awards. At 2019 WARC Media Awards, SilverPush was awarded bronze for a campaign for Unilever’s Breeze in the category — Effective Use of Tech.

With Breeze, SilverPush leveraged TV sync for Unilever Philippines. With a customer base of housewives aged between 22 to 44 years, SilverPush identified that the buyers were becoming increasingly social media savvy and therefore are prone to multi-screening. The audience was targeted and retargeted with paid advertisements through creating a tv ad sync between the brand’s TV commercials and digital video ads across social platforms.

Festival of Media Awards (FOMA) Asia Pacific Awards: Bronze for Best in Technology

 

Festival of Media Awards is a celebration of brilliant media thinking across Asia Pacific region. The jury comprises of a vast network of creative thinkers and innovators in the industry. At FOMA APAC 2019, Breeze earned a bronze for the category — Best in Technology.

Moreover, collaborating with Mindshare was a unique learning experience that has added immense value to our technology.

Other Campaigns that have Won Accolades and Recognition

• Unilever Wall’s and Mindshare Indonesia won the gold in the Cross Media category for their Wall’s Gold Spirit campaign celebrating national sports heroes, powered by SilverPush’s tv ad sync — Parallels.
• Shortlisted at The Wires APAC Awards for the multi-screen sync platform as the Best Marketing Technology solution
• Nomination at Drum Digital Awards APAC for Best Cross-Platform Campaign on behalf of Rexona
• Shortlisted for MMA Smarties Vietnam in the mobile Mobile Video and Innovation categories
• Shortlisted at Effie MENA awards in the Data-Driven and Healthcare-OTC categories for Sanofi’s Telfast

More about Our Winning Campaigns

Breeze

While TV advertising remain a key channel for information distribution in South Asia, women displayed indifference and lack of interest during TV commercial breaks, displaying a cross screen behavior — paying more attention to social channels. The campaign overcame the clutter and increased brand engagement within the target audience through real-time, TV ad sync advertising.

KFC

KFC’s launch of a new popcorn chicken flavor created the right buzz with AI-powered contextual ad targeting platform — Mirrors. Thirty contextual triggers were identified through Mirrors’ unique capability of identifying key contexts like celebrities, brands, objects, scenes, actions and emotions in a streaming video. Coupled with customized creatives, KFC was able to target the right audience, as they engaged with their interests on YouTube. The campaign achieved a VTR of 35 percent; a direct increase of 10 percent against agency benchmark of 25 percent.

Thums Up

Thums Up leveraged contextual ads placements to target millennial buyers engaged in adventure and thrill seeking activities. For the campaign, SilverPush contextually targeted users consuming video content around extreme adventure sports, through AI powered object, emotion & identifying key context capabilities. This maximized brand engagement exactly at the moment consumers were engaging with their interests, and not based on past viewing habits.

By seamless brand integration through Mirrors, the campaign gained a VTR of 35 percent with a decrease in CPV of 48 percent.

Oreo

SilverPush partnered with Oreo for their special edition Spider-Man themed pack for Contextual ad targeting. Spiderman themed content was identified with Mirrors technology enabling the brand to unlock the audience engaged in such content at that right moment. Spanning across four weeks, the campaign directly contributed to sales, leading to a 38 percent higher sales for Oreo.

In 2019, we have made a huge difference in the advertising industry. And in 2020, we intend to further expand our product portfolio and help brands understand and reach their customer, like never before.

Given its continued relevance as a great marketing agency, it comes as no surprise that Jameson Irish Whiskey partnered with Wavemaker, the global media agency, to create an innovative approach to advertising. In support and guidance of Wavemaker to make the best use of our technology products, Silverpush has won a Gold award for the Jameson whiskey campaign under ‘Best use of AI’ held by exchange4media in Mumbai. The final winners of e4m’s Real Time Programmatic Advertising Awards 2022 were announced at the gala night on Friday, 22nd July 2022. 

In our industry, it’s easy to get caught up in the moment and forget about the people who helped make it happen. Sure, we all know who the stars of any given ad campaign are: the technology. But what about those who’ve been in the trenches? The ones who helped make this all possible?

In this case: two people who had a huge role to play in the success of this ad campaign were –  Akanksha Panwar- Business Director, WaveMaker, who set the agency to accelerate growth plans and guided Jameson to use the AI technology to deliver results above the expected benchmark. Megha Varma- Client Lead Digital, WaveMaker lead the way with her knowledge and experience for the online promotion. They are the reason which not only made this campaign successful but also bagged us a Gold award. These two people worked very well together, which made our job easier because it was easy to connect with them when needed. 

Wavemaker is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L’Oréal, IKEA, Paramount Pictures, Chanel, GE,to name a few. Thus to be able to work with Wavemaker and win an award turned out to be an advantage for us and the brand.

“24.50 million+ audiences viewed the ad with an exceptional VTR of 90.87%, which was 40% more than the industry benchmark. In addition, Brand Lift Study found a lift of 4.1% indicating a stronger brand impact on audiences.” 

The whole team of Silverpush would like to extend their gratitude to the clients, partners and friends of Wavemaker for trusting us! Looking forward to creating more successful campaigns.

The Festival of Media Global Awards has announced its 2020 winners and Silverpush has won a Gold under the Best Technology Provided for Media category.

The Best Technology Provided for Media category is dedicated to companies and platforms that have delivered exceptional technology, which has enabled and amplified campaigns for brands and agencies.

Silverpush emerged on top among the five companies that were shortlisted for this category, viz. – Silverpush, Celtra, Integral Ad Science, MSIGHTS, and Adverity. Celtra is a Boston-based company that provides software for automating creative production. Integral Ad Science addresses issues around fraud, viewability, brand risk and media quality. MSIGHTS is a US-based company that offers a marketing data integration and reporting platform. Adverity offers intelligent marketing analytics platform for businesses.

Silverpush is transforming video advertising with its unique content solutions that help brands reach audience based on content they are currently consuming vs past searches and affinities. Mirrors identifies key  in-video contexts such as celebrities, brands, objects, actions, scenes, on-screen text and audio transcribes in a streaming video, for highly relevant contextual ad placement. The degree of context relevance that Mirrors offers significantly surpasses that offered by other traditional targeting methods.

Mirrors further contextually filters out unsafe or harmful content, helping brands reach their most relevant audience in a fully brand safe environment. It goes beyond brand safety to offer context relevance brand suitability. It not only filters out content that falls under generic unsafe categories such as terrorism, racism, adult, drugs, gambling, etc., but enables brands to custom-define their suitability needs. And blocks unsafe content without killing reach, unlike traditional blanket exclusion measures. Mirrors further offers a comprehensive suitability score that leverages performance related parameters, that go beyond the content.

Silverpush’s context relevant solutions are helping brands across the globe to target their audiences like never before, enabling them to boost brand awareness and conversions.