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Silverpush Triumphs at E4M Auto Marketing Summit & Awards 2025 with Gold & Bronze Wins!

At Silverpush, we believe that advertising should do more than just reach audiences, it should engage, inspire, and drive action. That’s why we’re thrilled to announce that Silverpush has won Gold for Volvo XC90 (Best Digital Customer Experience) and Bronze for MG Motors (Best Video Marketing Campaign) at the E4M Auto Marketing Summit & Awards […]

Why Advertisers Can’t Ignore YouTube Shorts in 2025

Are you running ads on YouTube Shorts? If not, you might be missing out. Right now, 43% of U.S. advertisers are already tapping into this fast-growing platform. In Europe, YouTube Shorts ranks as the #1 short-form platform for discovering new brands and products. If you’re already advertising on YouTube, it’s time to ask yourself—how do […]

How Brands Can Tap into the March Madness Hype on YouTube

March Madness is more than a basketball tournament; it’s an obsession. From Cinderella stories to last-second buzzer-beaters, it’s the kind of event that turns casual viewers into die-hard fans overnight. But for brands? It’s a once-a-year golden ticket to connect with an audience that’s locked in and emotionally invested. With 68 teams competing and millions […]

Silverpush Wins Silver at e4m’s Indian Marketing Awards 2024

Some campaigns not only yield success but go one level further and become a new benchmark for an industry. That’s exactly what LG’s MoodUP campaign did. The campaign recently won Silver at e4m’s Indian Marketing Awards 2024 in the Category Creation category. Now, let’s be honest, refrigerators don’t usually make headlines. They sit quietly in […]

Contextual Advertising Guide – Navigating the Cookieless Era

Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking techniques, that advertisers moved away from this method. However, because of the depreciation of third-party cookies and the rising need for user-data privacy, advertisers have been shifting the focus back to first-party […]

CES 2025 Key Takeaways: Q&A with Blaise Lucey

Last week, the SIlverpush team kicked off the New Year at CES 2025 in Las Vegas. More than 140,000 tech professionals from every corner of the industry attended the event. At Silverpush, we hosted our first Context & Conversations series, where we hosted agencies and brands at dinners and learning sessions. We also hosted a […]