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Contextual moments brands and agencies can tap into for an effective video advertising strategy this holiday season.

Covid-19 has altered many aspects of our lives, and will inevitably impact consumer spending, shopping behaviour, and gifting trends this holiday season. To help marketers navigate uncharted territories, we have compiled contextual moments driving Holiday viewership, so that brands can plan accordingly.

Download this guide that highlights the trends we've seen around:

  • How this holiday season might be different
  • How YouTube can serve marketers across the funnel
  • What are the top contextual moments to drive brand engagement.
  • A recommended pathway to help you adapt and plan your YouTube advertising strategy.
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