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Silverpush Wins Gold with Audi India at Digixx Awards 2024 for Best Chatbot Use

PUBLISH DATE: 28 March 2024

Silverpush clinched the prestigious gold medal at the Digixx Awards 2024, in collaboration with Audi India and PHD, for their outstanding achievement in the category of ‘Best Use of Chatbot.’ This remarkable feat was accomplished through Audi’s strategic utilization of Silverpush’s dynamic video optimization solution, Crafters, to promote their latest automotive marvel, the Q8 E-tron model.

Harnessing the power of interactive chatbots, Audi successfully streamlined the consumer journey, offering prospective buyers a seamless and informative experience. By integrating Crafters into their marketing strategy, Audi empowered consumers to navigate through their research phase more efficiently, enabling them to make well-informed decisions about the Q8 E-tron.

The campaign received an outstanding response! The most tapped interaction across car features was charging and the overall engagement rate soared to 9.2%, with a click-through rate of 2.5%. Moreover, the campaign answered over 2 lakh queries and achieved an impressive 86% viewability. The success of this campaign is a testament to the collaborative efforts of Silverpush, Audi India, and PHD. Their dedication, creativity, and innovation have not only elevated the Audi brand but have also set a new standard for excellence in digital marketing and customer engagement.

Silverpush extends its heartfelt appreciation to Audi India and PHD for their invaluable contributions to the success of this groundbreaking campaign. As we continue to push the boundaries of digital advertising, we look forward to forging even more impactful partnerships and delivering innovative solutions that drive tangible results for our clients.