We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy.
By continuing to use this site, or closing this box, you consent to our use of cookies.X

Audience Discovery with Mirrors Generative AI Download Whitepaper New

State of Brand Safety & Suitability in Video Download Now

Contextual Advertising: The Advertising Industry’s Next Big Step |   11 Apr, 2022

Seeing laptop ads in the Science and Technology section of a newspaper or stumbling upon a shoe ad while watching a YouTube video about running tips, contextual advertising has always been relevant and impactful.

With Apple’s new iOS 14.5 privacy policy and Google Chrome’s pending ban on third-party cookies, all ad-tech companies are striving to find new ways to sell their ads without hindering users’ privacy.

As targeted and behavioral marketing becomes increasingly challenging, contextual advertisements have evolved as a solution that targets the correct audience with relevant ads while respecting their views on data privacy and personalization.

What are Contextual Ads?

The year 2024 will see the rise of contextual advertising. It is a powerful and effective method of reaching the target audience by displaying ads on a webpage that matches the ad’s content. At the same time, it ensures a seamless ad experience for both advertisers and viewers. 

Let’s understand contextual advertising better with some examples:

  • If you’re reading a movie review site, you could see ads that say things like “purchase movie tickets” or “join up for a movie streaming service.”
  • Before watching a YouTube video lesson on “how to cut your own hair”, you view an ad for “shampoo”.

Here, instead of using consumer data, Keywords, Topic Targeting, and AI Technology are used to scan the website on which the visitor currently is. Then, ads that are relevant to the page’s context are displayed. 

Also read: The Role of Context in Advertising

Advertisers’ Future is Contextual

Contextual advertising is surely the future of advertisers. According to a research study, contextually relevant ads create 43% higher neural engagement and 2.2 times better ad recall.

Where on the one hand, consumers are pleased to find their personal data better protected, on the other hand, they also expect to see ads that match their interests and are relevant to their online experience. This is where the magic of contextual targeting comes into play. 

By reaching target audiences with relevant ads, brands satiate their need to find an alternative to target the correct audience at the correct time and place with personalized ads in the cookieless world.

Moreover, unlike behavioral marketing, contextual ad targeting does not need third-party cookies to deliver relevant ad experiences to the user. It is the best fix for advertisers when privacy is a major concern, and they still want to have a phenomenal impact on users.

Benefits of Contextual Advertising

1. Meets your Budget

Unlike conventional methods of advertising, contextual advertising is cost-effective and does not hurt the pockets of the advertisers. They are charged only for the ads that are clicked and not for ads that are displayed on the site.

2. Reaching Targeted Audience

Fulfilling its main motive by reaching the targeted audience, contextual ad targeting is the best method to boost sales for a product. This happens because ads are posted after proper research on keywords, keyword phrases, and the use of AI tech.

3. Ability to Engage with Customers

When the people visiting the websites find ads relevant to the information, it boosts the brand awareness of the product. This engages more audiences and thus increases the revenue of the company by increasing its sales.

4. User Privacy is Not Compromised

The best feature of contextual advertising is that it does not require any 3rd party cookies to offer relevant ads. This plays a major role in meeting compliance requirements like CCPA and GDPR. 

Silverpush’s Contextual Advertising Solution

With third-party cookies being phased out, engaging with customers has never been more essential. Silverpush’s flagship contextual ads targeting solution Mirrors helps in context-relevant video-level ad targeting using human-enhanced AI technology. During the process, content-aligned ad placement, brand safety, and tailored brand compatibility are all guaranteed, along with reaching the largest possible audience.

    Recommended posts
    Mothers Day Advertising Statistics and Insights

    Crafting a Winning Mother’s Day Advertising Strategy for 2024: Insights and Trends

    As we approach Mother’s Day 2024, brands must prepare to adapt to changing consumer needs and preferences. Considering the current market dynamics and consumer behavior, it's crucial to develop a successful Mother’s Day campaign that extends beyond the day itself. Here's a detailed roadmap to navigating the Mother’s Day market, ...

    Olympics Games Advertising Strategies Silverpush

    Win Gold for Summer Olympics 2024 with AI-Powered Video Ads

    The Paris Olympic Games 2024 is not merely a gathering of the world’s finest athletes, but it’s a testament to unity, diversity, and the pinnacle of human excellence. The grand spectacle sparks surges in consumer engagement and purchase intent worldwide. Whether you operate shoe boutiques in Ohio, bicycle repair shops ...

    Interactive Video Ads to Captivate Viewers

    Interactive Video Ads: Turn Passive Viewers to Active Participants

    Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, and clickable features, these ads present an unparalleled avenue for brands to connect with their audience. Viewers are no longer just observers but ...