We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy.
By continuing to use this site, or closing this box, you consent to our use of cookies.X

Audience Discovery with Mirrors Generative AI Download Whitepaper New

State of Brand Safety & Suitability in Video Download Now

Contextual Targeting: A Smart Way to Reach Your Customers! |   06 May, 2022

Google Chrome is all set to phase out third-party cookies soon. The decision came as a boon to the users but a bane to the advertisers who were relying on cookie-based targeting methods for advertising their brands. Behavioral advertising has been helpful for advertisers for years in tracking their users on different sites.

Now, the marketers are in a huge dilemma as they have to find the best substitute to the third-party cookies that can help them in targeting the right audience and result in the positive growth of their advertisement campaigns. 

Well, why go far when you have the best option on the table. Yes, we are talking about “contextual targeting.” This form of targeting is the best and most effective way of advertising as it doesn’t rely on the user’s data but on the context of the content.

What is Contextual Targeting?

Great question to begin with! So what exactly is contextual targeting? Contextual advertising is the form of advertising in which ads are shown based on the context which the target audience is viewing or is interested in watching. 

For Example, let’s assume an advertisement of a treadmill being displayed on a fitness related video – will it motivate the user to click on the ad and think of buying the treadmill? The chances are high that the user might click on the ad after getting inspired by the video content. Contextual advertising majorly focuses on the context of the user rather than who the user is. So, in this manner it doesn’t require any demographic or personal information of your user.

Is Contextual Advertising a New Form of Marketing?

The answer is a clear “No”. People who are into the advertising industry from more than a decade would be familiar with the concept of contextual targeting. Not just online behavioral advertisements, but contextual targeting has been used on online media for a long time now. But, because of the evolution of data-tracking techniques, marketers shifted from contextual advertising.

Contextual Targeting Offers a Smart Form of Advertising

The evolution of the ad serving techniques has been very advantageous to the advertisers who advertise their goods and services online. Contextual targeting allows brand owners to display their ads on relevant content without having to put their resources into tracking users’ data. 

For marketers, it has boosted their options of conveying advertisements to the right audience, without the need of knowing or studying their online behavior.

The contextual form of advertising is getting further more effective with the use of AI-powered targeting toolsSo, yes it won’t be wrong to say that contextual targeting is a smart way to advertise online.

To know more about contextual advertising, read our blog: Contextual Advertising Is More Cost-Efficient Than Behavioral Advertising.

    Recommended posts
    Interactive Video Ads to Captivate Viewers
    BLOGS

    Interactive Video Ads: Turn Passive Viewers to Active Participants

    Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, and clickable features, these ads present an unparalleled avenue for brands to connect with their audience. Viewers are no longer just observers but ...

    Olympics advertising
    BLOGS

    The Olympics: More Than Just A City-Wide Event, A Global Marketing Opportunity

    Remember the electrifying moment when Michael Phelps clinched his 8th gold medal by a mere 1/100th of a second? Or the breathtaking sight of Simone Biles flawlessly landing her Yurchenko double pike? With such iconic moments set to captivate audiences worldwide, the upcoming Summer Olympic Games in Paris present an ...

    Contextual-Insights-on-Oscar-2024-Silverpush
    BLOGS

    Lights, Camera, Insights! How Advertisers can Win the Oscars

    As the Oscars draw near this week, let's delve into the captivating world behind the glamor and glitz! 🎬 Exploring pivotal categories and emerging interests, our Contextual Insights provide an exclusive peek into the secrets of success on Hollywood's grandest stage. Hosted by Jimmy Kimmel, the 96th Academy Awards are ...

    Blogs