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A New Era of Online Video Ads: Dynamic Video Optimization |   19 Sep, 2023

A new era of video advertising with Dynamic Video Optimization

Dynamic Video Optimization may seem like a concept straight out of a sci-fi movie, but it’s very much a futuristic reality. This cutting-edge technology empowers brands to seamlessly integrate text, audio, or images into their videos, creating an endless array of variations from a single video source. This innovative approach enables brands to tailor their videos to reach specific audiences, paving the way for precision-focused video marketing strategies in their media plans.

Why is this particularly crucial, especially in the current landscape? The reason lies in the explosive surge of video viewership, especially on mobile devices, on a global scale. As this arena continues to expand rapidly, brands are challenged to discover fresh and inventive methods to distinguish themselves among their intended viewers. 

Why Interactive Video Ads Are an Asset? 

The average daily time people spend consuming online videos has surged dramatically, increasing by more than fourfold since the global pandemic. This upward trajectory is further propelled by the widespread adoption of mobile devices.

Interactive video has quickly become a widely used marketing tool as brands are turning every stone for consumers’ attention. According to a study by Spiel Creative, almost 90% of marketers after incorporating interactive video noted a growth in their online sales, and over 85% said that they would create more interactive videos in the future

Enhance Your Brand’s Presence with Compelling Video Content

Brands are increasingly embracing video content enriched with customized messaging, finely tuned for specific audiences. When compared to traditional display advertising, video marketing emerges as a significantly more dynamic and interactive medium, consistently demonstrating its ability to foster heightened engagement and subtly captivate customers.

Challenge with Videos on The Open Internet

So, why are brands hesitant to leverage this technology more for their ad campaigns? Why aren’t videos dynamic? One and only issue that limits the potential of a video marketing campaign is the amount of customization that can be done. Video ads today are generic and communicate the same story to all users – unlike display ads which are increasingly becoming more dynamic with widely available solutions. 

Adding to the above, video production also presents its own challenges which include: lengthy planning periods, high production costs and long lead-up times. Add customization to it, and it becomes even more complex. 

A Next-Gen AI Solution: Crafters

Crafters is an innovative AI tool to create dynamic video ads that allow brands to dynamically embed interactive elements within their videos to generate unlimited video variations – cutting down on efforts, costs, time, and planning. Text is integrated using the brand’s native font type.

A brand develops a single video to showcase its latest offer. With Crafters, a different message can be shown to the user depending on multiple factors. A popular streaming platform used Crafters to increase brand awareness for their new show, in which viewers could pick a character based on the video for which that specific character is played. 

Here’s a photo from the original video: 

Video ad without dynamic optimization

Here is an image of videos generated by Crafters that speak to a viewer’s preferences:

Video ad with dynamic optimization

Our innovative AI technology allowed the brand to customize a variety of messages around the themes of characters. The campaign allowed the brand to transform its simple video ad for a new TV series into a powerful and targeted message delivered to the intended audience.

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