Simple Tips & Tricks to Target Pharma Through Video and Connected TV | 17 Aug, 2022
Due to the pandemic situation and rise in streaming services, it is no surprise that CTV ad spend will rise by 34.6% to $6.41 billion this year (according to eMarketer). People are now aware of their heart rate, number of steps taken, doctor’s bio, reviews, what to expect, etc thanks to the gadget on their wrist and in the palm of their hand. Digital technology has enriched people’s lives, and advertisers & brands can harness its power to help them lead healthier lives by creating effective, highly targeted pharmaceutical ad campaigns.
CTV offers advertisers and agencies to captivate clinically-relevant audience with precise programmatic targeting, real-time optimizations, and actionable measurement. This has made pharma marketers to lead the future with connected TV.
Lead the Future of Pharma with CTV
We have put together a list of simple tips and tricks which can help advertisers to kickstart their pharma advertising campaign.
Leverage Contextual Targeting to Generate Awareness
With the audience being more privacy conscious and privacy regulations ramping up, it is high time to leverage contextual technology solutions to generate awareness, reach your target audience in their right frame of mind and increase engagement. Silverpush industry benchmark report shows shocking revelation
- Mirrors by Silver push is world’s first in-video context detection technology that taps into a consumer’s mindset to deliver authentic and engaging brand messaging.
- It identifies faces, logos, action, text, audio and determines overall video safety to ensure that your ads are played on safe content and your messaging appears in a brand safe and suitable environment.
Reach Right HCP and Patient Audiences with ACR
Automatic Content recognition (ACR) combined with household device graphs creates a rich first-party data. ACR also enables advertisers for precise frequency control, targeting, and measurement. It also offers advertisers richer insights that can help them to paint a picture of the incremental reach afforded by CTV compared with linear TV, thus becoming a crucial part of the pharma campaign planning process.
Unify your Data-driven performance with Programmatic Advertising
A whopping 94% of American watch TV with phones in their hand, whether it be for mindless scrolling through social media or Googling any actor with the familiar face. Programmatic allows advertisers to bring CTV with other digital platforms such as online video, display ads or audio. It bridges the gap between various digital channels.
In addition to enabling data-driven connection, programmatic also gives advertisers the ability to reduce fragmentation by democratizing audience strategies across channels.
Advertising Trends to Look Out for in 2023
The advertising industry is moving fast, and digital advertising is looking forward to innovation. The industry revenue grew a record 35.4% in 2021 (as per reports by IAB) and is on its way to another banner year in 2022, it's also under intense regulatory and consumer scrutiny. With an increased ...
Types of Programmatic Advertising & Examples of Best Campaigns
Programmatic sold advertising will reach 725 billion US dollars worldwide by 2026 (source: Statista). Programmatic advertising is at all time time due to its flexible nature and increased ad effectiveness. In addition to this, there has been a rapid rise in connected TV advertising, due to which ...
Sephora with Silverpush achieved 85% higher than benchmark - A Beauty Case Study
How Sephora drive awareness and change perceptions to position itself as the best in beauty shopping experience? Like every other industry, retail landscape is also evolving, and beauty consumers are changing on how, what, and when they buy. Consumers are more willing than ever to purchase beauty products directly from DTC ...