Unlocking the Full Potential of Video Advertising with Mirrors’ Dynamic Video Optimization | 28 Jun, 2023
Crafters is here to transform traditional ads into highly advanced interactive ads with its cutting-edge dynamic video optimization.
With global ad spending expected to exceed $295 billion by 2026, video advertising has become an immensely popular method to connect with audiences online.
With over 2 billion active users worldwide, YouTube stands as the leading video advertising platform, hands down.
Unfortunately, engaging with users through video advertising on the open web is not as straightforward and convenient as it is with YouTube videos.
Read on to discover why video advertising on the open web is lagging behind and explore various methods that can help users unlock the full potential of video advertising across the web.
Factors Hindering Video Ad Promotion on the Open Web
Below are the reasons for hesitation in promoting video ads on the open web versus YouTube and other social media platforms:
1. Low Viewability
Video ads on the open web are often skipped or muted, resulting in low viewability rates. According to a study by IAB, the average viewability rate for video ads on the open web is only 58%. In contrast, the average viewability rate for video ads on YouTube is 95%.
2. Poor Targeting
Video ads on the open web lack precise targeting options because they rely on programmatic advertising based on website content and user browsing history which reduces advertiser control.
3. Lack of Engagement
Video ads on social media platforms are more engaging than those on the open web because they play uninterrupted.
Here are the top three reasons that have kept video advertising on the open web in the backseat. However, by modifying our advertising methods and incorporating advanced techniques such as dynamic video optimization, advertisers can witness significant improvements in their campaigns.
But, first, let’s understand DVO.
What is Dynamic Video Optimization?
Dynamic Video Optimization (DVO) is an innovative programmatic advertising approach that uses data-driven insights to create personalized video ads.
By analyzing user data, including interests, demographics, and browsing history, DVO enables advertisers to customize video content for each viewer.
Real-time analytics and contextual information are leveraged to tailor the ads based on the current context.
This personalized approach enhances the ad experience, increasing the likelihood of capturing viewers’ attention and driving conversions.
Consequently, DVO delivers relevant and engaging video content that resonates with individual viewers, maximizing the effectiveness of video advertising campaigns.
Why Should Advertisers Use Dynamic Video Optimization?
1. Advanced Targeting Capabilities
DVO offers advanced targeting capabilities, allowing advertisers to reach their desired audience with precision. Delivering video ads to the most relevant viewers increases the chances of engagement and conversions.
2. Enhanced User Experience
DVO enables advertisers to create immersive and interactive video ad experiences. By incorporating features such as shoppable touchpoints, users can seamlessly explore and purchase products or services directly from the video. This improves the user experience by eliminating the need for multiple clicks and streamlining the path to purchase.
3. Data-Driven Insights
DVO provides valuable data and insights that can inform advertisers’ future strategies. By tracking user interactions, engagement metrics, and conversion data, advertisers can gain a deeper understanding of their audience’s preferences and behaviors. These insights can then be used to optimize future video ad campaigns for better results.
4. Measurable Results
With DVO, advertisers have access to detailed analytics and performance metrics. This allows them to track the effectiveness of their video ads in real time, measure key performance indicators (KPIs), and make data-driven decisions to improve campaign performance. Advertisers can easily monitor CTRs, view rates, conversions, and other relevant metrics to evaluate the success of their advertising efforts.
5. Dynamic Storytelling
DVO enables advertisers to tell compelling stories through video ads. By leveraging dynamic content insertion and personalization techniques, advertisers can tailor their messages based on individual viewer characteristics, interests, or behaviors. This approach creates a more engaging and memorable experience for viewers, leading to higher brand recall and affinity.
6. Omnichannel Reach
DVO allows advertisers to reach their target audience across multiple platforms and devices. Whether it’s mobile, desktop, social media, or connected TVs, advertisers can deliver their video ads seamlessly across various channels, ensuring maximum reach and visibility.
Enhance Your Video Creatives with Silverpush’s Crafters
Crafters is Silverpush’s highly advanced dynamic video optimization technology. It is a solution for creating and delivering personalized video ads to users based on a variety of data sources.
We all know Videos are the most engaging Ad Format. But by infusing AI and unique Interactivity features, Crafters can help brands in leveraging Video Ads on the Open Web, like never before!
Crafters will help you improve the performance of video advertising campaigns by adding a layer of contextual creativity that will drive better business outcomes.
Here are some additional tips for using DVO effectively:
1. Use the Right Data
The data you use to create your DVO campaigns is critical to their success. Make sure you’re using high-quality data that is relevant to your target audience.
2. Test Different Variations
Once you’ve created your DVO campaigns, test different variations to see what works best for your audience. This will help you optimize your campaigns for maximum results.
3. Track your Results
It’s important to track the results of your DVO campaigns so you can see what’s working and what’s not. This will help you make adjustments to your campaigns to improve your results.
Importance of Crafters: Elevate your Performance and Engagement on Video Ads
Our next-gen video optimization technology solves the problem of ads being ignored by audiences. By incorporating an interactive feature into traditional video ads, it has the potential to generate users’ curiosity and encourage them to engage with the ad. This leads to improved performance metrics such as click-through rates, lead generation, and video view-through rates.
Users will not only view the video ad but will have various formats to interact with the ad as per their interest, ad type, and various options to redirect to the desired page.
With the advertising world growing at a fast rate, it’s important to keep pace. Traditional video ads fail to engage users or boost user engagement. That’s why Silverpush has developed an advanced solution delivering a staggering 2X increase in Click-Through Rates (CTRs) and an impressive uplift of nearly 60% in Video Completion Rates (VTRs) solving the problems of video advertising on the open web. Take a step towards boosting your ad performance and capturing audience attention by filling out the form on the right. Our team of experts will be in touch with you shortly to provide more insights into our groundbreaking technology.
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