Silverpush aims for a higher growth trajectory, promotes Kartik Mehta as the New COOPUBLISH DATE: 22 July 2021
INDIA, 22 July 2021 – Silverpush, well-acknowledged for its AI-powered contextual video advertising technology, announced a major change within their corporate structuring.
As part of their all round organizational growth plans, Silverpush has promoted Kartik Mehta as their new Chief Operating Officer. He has been given the responsibility to spearhead all strategic operational planning and execution at Silverpush with immediate effect.
Previously, as the Chief Revenue Officer, Kartik played a pivotal role in expanding Silverpush’s presence in APAC. This helped establish Silverpush as the preferred marketing technology provider for brands like Unilever, Coca Cola, Mondelez, Toyota, amongst others in the region.
With this change, Silverpush marks the beginning of a strategic shift towards a planned growth phase in the coming years. Having created a niche for itself since 2012, Silverpush now aims to penetrate further into the contextual video advertising and moment marketing space by adding to their repertoire of AI backed technology suite that gives brands an advantage over the conventional digital marketing techniques.
Commenting on his latest role Kartik said “Silverpush has been constantly pushing the boundaries of contextual advertising with its technologically advanced capabilities. This has helped us create a profitable entity that not only offers better solutions for clients but also augment brand safety and consumer privacy at the same time. The momentum that we’ve created will only push us forward in the right direction where Silverpush will look to create a larger footprint in existing & newer markets”
Hitesh Chawla, Founder and CEO, Silverpush also shared his thoughts on the development – “Over the years Kartik has made it his mission to propel Silverpush to new heights and it was only natural that he took the mantle of COO to continue the good work. With our successful expansion in the APAC region, Silverpush showcased its prowess in terms of technological capabilities and contextual intelligence. With Kartik giving direction to our operations, Silverpush will eagerly explore investment and acquisition opportunities in the ad tech space and consolidate our presence beyond the markets we currently serve.”
Silverpush is a marketing technology company that has helped brands maximise their audience engagement via contextual video advertising. With roots in India and headquartered in Singapore, the company has a global foot-print with offices across Malaysia, Indonesia, Thailand, the Philippines, Vietnam, Japan, USA, Dubai, Egypt, Tanzania, Nigeria and South Africa.