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How Creative Storytelling Helps Captivate Audiences on YouTube |   24 Jul, 2021

YouTube advertising

For most brands, YouTube advertising campaigns form an essential part of their digital advertising strategy. But there exists a stiff competition on YouTube when it comes to standing out from others.

Brands that leverage creative storytelling are easily able to catch people’s attention in comparison to others that do not. Here, we will see how some brands achieved their advertising goals through compelling YouTube video ads.

Resonating with audience by means of humor and relevance

An Australian betting website created an interesting and humorous YouTube video ad that showed Aussies taking part in weird sporting feats such as grocery bag weight lifting, garbage bin racing, socks sliding, catching while jumping in the pool, etc. The ad related with the desire of every Australian to become a sports hero. Powered by fast and hilarious narrative along with bright colors, the ad proved to be a great success. The video has garnered about 2 million views and thousands of likes.

Teaming up with famous creators

A meal-kit company partnered with a famous Kiwi creator in order to launch its services in New Zealand. It created a cooking show spanning five videos on YouTube. The creator’s humorous, relatable and simplicity-focused parenting stories were well aligned with the simplicity that the meal-kit brand’s services bring to meal times. The videos got fully integrated into the creator’s YouTube channel and were not perceived as interruptive ads by the viewers. The creator’s audience liked the videos very much, as if they were unsponsored content.

Powering the video ad with hip-hop music

An online food and beverage ordering brand promoted its services among the Aussies with the help of an American rapper. The brand featured his face within the first five seconds of the video in order to captivate audience from the beginning. After that, the American rapper’s jingle kept viewers stuck to the video, which also included catchy rhymes to enchant them. The strategic execution of the video ad magnified its impact. This YouTube ad campaign also made use of masthead ad format and premium YouTube channels. The memorable video creative enabled the online food ordering brand to effectively reach its desired audience.

Through creative storytelling, brands can create highly captivating YouTube video ads that drive huge consumer engagement, boost ad recall, and provide high return on investment.

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