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Contextual Video Advertising: Tentpole Events Calendar for 2024 |   25 Jan, 2024


As we step into a post-cookie ad tech era, contextual advertising is poised to take center stage, becoming a pivotal strategy for brands aiming to connect with consumers through privacy-compliant and contextually relevant approaches. Marketers and advertisers are seeking to connect with new and relevant audiences by utilization of contextual advertising for video through ad tech companies like Silverpush.

With a wealth of experience and a continually expanding team of experts, Silverpush stands as a leading global provider of contextual video advertising solutions. In the dynamic landscape of video advertising, the prominence of contextual advertising is on the rise, emphasizing the critical need to embrace this innovative targeting strategy. Silverpush is dedicated to assisting global brands in realizing their objectives in ad viewability and brand safety, surpassing conventional ad methods.

If you’re looking to delve into contextual video advertising in 2024, it’s advisable to focus on campaigns centered around key tentpole events. These marketing events traditionally offer heightened visibility for brands seeking active engagement with major news and lifestyle stories. Capitalizing on these moments can amplify the impact of contextual video advertising, creating strategic opportunities for brands to connect with their target audience amid significant cultural and societal events.

Calendar of Pivotal Events for Advertisers in 2024

Holidays & Events in Q1 2024 (January, February, March)

As the new year unfolds, a tapestry of traditional narratives and events emerges, featuring stories of New Year’s resolutions, and various lifestyle milestones. Simultaneously, the season ushers in major sporting spectacles like the Superbowl, March Madness, and the Winter Olympics. Noteworthy calendar events include Black History Month in February and Women’s History Month in March, offering advertisers key opportunities to align their campaigns with these cultural and historical moments.


Holidays & Events in Q2 2024 (April, May, June)

Spring brings forth several significant events and global seasonal holidays, creating ample opportunities for advertisers. Lifestyle celebrations like Mother’s Day and Father’s Day, alongside commercial observances such as Memorial Day, Easter, Prime Day, graduation ceremonies, and to some extent, Pride Month, contribute to a bustling season for marketers. Leveraging contextual targeting allows advertisers to tap into these segments, potentially reaching millions of impressions.


Holidays & Events in Q3 2024 (July, August, September)

While the summer season may experience a dip in web and e-commerce traffic, strategic advertising opportunities arise during significant events such as the 4th of July, Amazon Prime Day, and the back-to-school sales around Labor Day.


Holidays & Events in Q4 2024 (October, November, December)

It’s evident that the fourth quarter (Q4) of the year, encompassing the holiday season, is a crucial period for online advertising. Advertisers often intensify their efforts during this time to capitalize on the increased consumer spending associated with holiday shopping. The use of contextual targeting strategies adds a layer of sophistication to campaigns, allowing advertisers to strategically optimize for brand safety and ad viewability.


Watch a recent case study involving a major soft beverage company that collaborated with Silverpush, resulting in a remarkable 1.7x increase in VTR.

For more information on ad targeting and strategies to optimize your campaigns, reach out to us.

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