Discover How Advertisers can Ace Their Video Ads With Creative Automation | 27 Jul, 2023
Step into the ever-evolving world of online advertising, where video ads have seamlessly integrated themselves into our digital landscape. The target audience finds no respite, constantly exposed to these ads regardless of their location or activity. Behind each of these ads lies a tremendous effort, with designers painstakingly pouring hours into perfecting the visuals, discarding countless alternatives along the way. Marketers, too, have their part, carefully approving the final ads, hoping for that sought-after engagement.
But here’s the catch—despite all this effort, advertisers are facing an uphill battle in driving engagement. The human brain only retains a meager 3% of most ads it encounters. And that’s not all.
Our audience is bombarded relentlessly with the same repetitive ads, leading to a phenomenon known as “ad fatigue.” In a world where media moves in real-time, brands struggle to keep pace with consumer expectations, forcing them to churn out content in a constant battle for attention. A challenging task, indeed!
So how can advertisers secure a place in that 3%? Well, the answer is simple, focus on interactive video creatives.
How does Creative Play a Role in Driving Engagement?
Ad creatives play a crucial role in ad campaigns. The audience engages with what they see. Before reading the text they analyze how your ad is appearing and if it pleases their eyes it drives them towards the engagement.
The above statistics have already proven the point that if your ad is capable of captivating audience attention that it can surely drive engagement.
The conventional methods of creative production are no longer viable due to generic ad experiences and inconsistent designs. Brands now seek a more efficient alternative and creative automation has been a powerful resource.
Let’s dive in and understand creative automation is playing a crucial role! but first, let’s understand the basics.
What is Creative Automation?
In simple language, creative automation is the use of software to automate the creation and production of creative content. This can include things like design, copywriting, and video editing.
65% of marketers who have adopted creative automation have seen an increase in the efficiency of their creative production process.
How Creative Automation can help in Keeping the Audience Engaged?
Unlocking your audience’s mind lies in the power of personalization. If your ad fails to resonate, it’s bound to be skipped. That’s where creative automation steps in, empowering advertisers to craft tailored ad creatives that deeply connect with their target audience.
However, effective advertising demands more than just precise targeting. Advertisers must explore additional strategies, and one such solution is optimization. Dynamic video optimization offers the perfect avenue to transform standard video creatives into interactive experiences.
Given the fleeting attention span of audiences, lasting less than 10 seconds, dynamic interactive videos present a game-changing opportunity. By offering engaging elements for your audience to interact with, you can effortlessly extend their attention span to a remarkable 30 seconds or more. Captivate your audience with interactive content, and they’ll linger, enthralled by what you have to offer.
“According to studies, brands can increase their consumer engagement up to 3X with just 15-second interactive ads.”
Engage your Audience with Crafters
Silverpush introduces Crafters, an innovative technology that harnesses real-time data and user insights to revolutionize ad campaigns. Crafters empower advertisers to deliver personalized, highly relevant ad experiences to their audience through precise granular targeting.
With Crafters’ dynamic video optimization solution, advertisers gain full control over every aspect of their ad and strategy. Its endless customization options enable superior video personalization, allowing for seamless re-editing as needed. Crafters even suggest dynamic elements tailored to specific brand requirements, ensuring a truly engaging and impactful advertising experience.
Still, Thinking Why You Must Opt for Creative automation?
Here are some of the benefits of creative automation that you leverage:
1. Increased efficiency: Creative automation can help advertisers save time and money by automating tasks that would otherwise be done manually. This can free up time for marketers to focus on more strategic tasks.
2. Improved quality: Create more high-quality content by ensuring that all creative assets are consistent with the brand’s style guide and that they meet the needs of the target audience.
3. Increased personalization: Personalize content for each customer or lead. This can help marketers build stronger relationships with their customers and leads.
4. Improved ROI: When content is relevant and engaging to the target audience it automatically drives better return on investment.
The advertising landscape is changing rapidly, what yields results today might not work tomorrow. This change is keeping advertisers on their toes.
The only constant conclusion we can drive from the present scenario is that “personalization and relevancy will be driving results in the future” so advertisers must leverage the power of creative automation to stand out in the crowd.
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