How to Better Connect with Consumers Through YouTube Advertising? |   07 Feb, 2022

People across the globe are increasingly watching online videos. This provides a great opportunity to marketers to connect with consumers by delivering relevant brand messages right when they are watching their favorite videos. This article discusses how marketers can better connect with consumers through YouTube advertising.

How to Better Connect with Consumers Through YouTube Advertising?

In order to connect with different audiences, marketers should scale their campaigns across different types of devices and find out what type of ad format works best with a particular audience.

The statistics show that about eighty percent of YouTube viewers say that watching a movie trailer on YouTube helps them decide whether to watch that movie or not. For promoting the release of a movie, marketers can effectively reach varied audiences across different types of devices by running a YouTube ad campaign with different versions of the video creative.

Another way to better connect with audience involves the use of YouTube Select. By using YouTube Select, a YouTube ad agency can fully customize the selection of channels. It provides marketers a nuanced approach to the way YouTube campaigns are planned and activated. Marketers can reach specific audiences by using bespoke content packages. They can also make use of TV extension packages having broadcaster-quality channels in order to extend the reach of traditional television.

In order to increase exposure to brand, boost sales, and draw good return on investment, marketers should leverage the power of data, creative, and measurement. Marketers can run effective advertising campaigns by making use of the first-party data obtained from the existing customers, website visitors, and channel subscribers. The collection and use of the first-party data should be in compliance with the guidelines laid down by the data privacy regulation.

The creative should be designed in such a way that it reveals brand and its product along with the call to action within the first five seconds of the advertisement. By using a TrueView for action campaign on YouTube, viewers can be encouraged to perform an action such as learn more about the advertised product, request a quote, or buy the product. By using sequential storytelling and adapting creative according to audiences, brands and their partner YouTube marketing companies can effectively connect with the consumers.

How to Use Contextual Ad Targeting to Connect with Consumers?

By using contextual ad targeting, marketers can connect with consumers on a completely new level. AI-powered in-video context identification technology can identify contexts such as faces, logos, objects, places, emotions, actions, on-screen text and audio in online videos in order to serve the most contextually relevant ads. By leveraging this contextual video advertising technology, marketers can serve ads that are fully in line with the video content that viewers are actively engaging with, while ensuring brand safety and brand suitability.

To assess how much success they have achieved in connecting with their consumers through video ad campaigns, marketers should track site visits, conversions and sales. The statistics show that on average, eight percent more search conversion volume and four percent lesser search cost per action are achievable when marketers use YouTube with Search. After getting to know what works, marketers should optimize their campaigns for best results.

The above-mentioned ways will help marketers in running effective YouTube advertising campaigns in order to better connect with consumers, increase conversions, and boost sales.