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Why News Content is a Goldmine for Advertisers: Debunking Brand Safety Myths
Brand safety concerns have long clouded advertising alongside news content. As a marketer and advertiser, you might think twice before placing your ads against news stories, fearing harm to the reputation of your brand. However, new findings by Stagwell challenge those longtime fears, showing that advertising in news environments could be just as safe and […]
BFCM Sales Season Success Guide
Decoding the Digital Holiday Shopper: A Guide for Brands
It is almost that time of year again—the time when the streets are decked with lights and joy is all around. The holiday season is around the corner, and with it comes the bittersweet joy and stress of gift buying. Indeed, research suggests that holiday shoppers these days start planning, curating, and buying gifts as […]
The YouTube Effect: How Brands Are Seeing Mind-Blowing Results!
Welcome to a new era of entertainment, where YouTube isn’t just a platform—it’s a cultural phenomenon. A few years ago, who would have thought that creators from all corners of the globe would rival traditional TV networks in popularity? Today, YouTube is the third most visited website worldwide, with users consuming an incredible one billion […]
Silverpush Appoints Aom Wasinee Chongmeesuk to Lead Innovation in Thailand’s Adtech Industry
Silverpush is thrilled to announce the appointment of Aom Wasinee Chongmeesuk, as the new Country Director for Thailand. With 16 years of extensive experience in digital marketing, Aom brings a wealth of expertise in building teams of digital specialists and driving significant business growth in her previous roles. In her new position, Wasinee will lead […]
Holiday Season Advertising Solution
Holiday Advertising Strategies: How to Use Video Ads to Skyrocket Sales
Let’s be honest: the holiday season is a retailer’s Super Bowl. Shoppers are primed to spend, and with online sales projected to reach a colossal $957.3 billion in 2024 alone, the opportunity is bigger than ever. But in a sea of digital Santas and flashing “limited-time offers,” how do you make your brand stand out […]
Silverpush Bags a Silver at the e4m’s India Marketing Award South 2024
Silverpush, in partnership with Havas Media, is proud to announce that we have been awarded a silver at the prestigious e4m’s Indian Marketing Award South 2024 which honours the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their impactful strategies and outstanding work. The award, […]
Holiday Season Advertising Guide
How You Can Combat Ad Fatigue with Innovative Ad Experience?
Ad fatigue is an emerging concern in today’s fast, on-the-go world of digital marketing. Audiences are constantly bombarded by ads from all directions, and if you’re a marketer or advertiser, it’s likely you’ll feel the decline in engagement over time as your audience becomes desensitized to your ads. The good news? There are ways to […]
