Silverpush, the contextual intelligence company, today (17th February, 2026) released a first-ever attention study on the impact of contextual intelligence for YouTube advertising with agency partner Epitaph. By working with Lumen, the global attention measurement company, Silverpush and Epitaph analysed more than 60 million impressions across 30+ campaigns to see if contextual video advertising on YouTube generated higher attention.

“We believe in the power of context for YouTube advertising and our clients have seen great results across the funnel from it,” says Scott Stewart, executive vice president at Epitaph Group. “Now, by analysing attention scores for these campaigns, we have a new way to show that performance.”

When compared to standard YouTube advertising attention benchmarks, Lumen found that contextual YouTube advertising powered by Silverpush and Epitaph drive:

• +12% higher viewed rate (relevance)
• +22% higher average view time (engagement)
• +37% higher attention per mille (efficiency)

“At Lumen, we know that context is a key factor behind high attention to ads. By showing strong scores across the board, this attention study found that Epitaph and Silverpush consistently drive higher relevance. This, in turn, keeps YouTube audiences engaged and ensures much higher efficiency by delivering YouTube ads that actually capture people’s attention,” says Donia Baddou, global VP of partnerships at Lumen Research.

With additional attention studies across social and YouTube campaigns planned, Epitaph will now build an advanced buying model that focuses on relevance, context, and attention. In part powered by Silverpush, Epitaph clients will now be able to deliver video ads more effectively and efficiently to inventory and placements that are guaranteed to be high-quality and high-attention.

“We are thrilled to show that context truly does drive a lot more attention for advertisers,” says Jeff McCann, RVP of Canada at Silverpush. “Our work with Epitaph’s clients has shown that contextual intelligence makes a big difference, and now the results from Lumen prove that, when a video ad is delivered at the most relevant moment in a viewer’s journey, they’re more likely to pay attention – and take action.”

Silverpush will incorporate attention metrics from Lumen as a new layer of measurement for clients going forward to both better show a holistic picture of ad performance as well as understand the quality of context, quality, and relevance on YouTube.

Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, plan, and act on real-time cultural trends.

As trends across social and digital platforms emerge and peak after days or even hours, advertisers are under increasing pressure to respond faster while maintaining relevance and brand safety. By continuously analysing signals from social and web sources, the Trend Intelligence Platform enables advertisers to filter by category, market, audience, and more to identify relevant trends. Unlike traditional social listening tools that focus on trend visibility alone, the Trend Intelligence Platform converts these signals into brand-safe, audience-relevant, activation-ready contextual topics that can be applied directly to media plans.

“By ingesting trending signals from open web and social sources, the Trend Intelligence Platform allows advertisers to identify the latest trends relevant to their target audiences and markets, and immediately generate the right contextual targeting tactics to reach them,” said Mansi Matela, chief product officer. “With testing already underway with clients around the world, we’re excited to bring this first-to-market solution to truly help agencies and brands market to the moment.”

Powered by the Silverpush Contextual Intelligence Engine, the Trend Intelligence Platform continuously analyses signals from social and web channels, so ad campaigns are always relevant to what matters most to the audience. Rather than surfacing trends at a high-level, the platform allows teams to filter trend signals by geography and audience attributes such as age and gender.

This helps identify:

1. Which trends are emerging within a given market or audience filter across different social and video platforms
2. Which channels and platforms are most relevant for activation for a given trend

The solution evaluates each trend within a given market based on audience relevance, how strongly the trend is emerging, and brand safety considerations, then converts those signals into contextual topics that generate platform-native placements for activation within the same cultural moment.

For example, if celebrity news resonates with a specific audience or a new toy begins trending within a particular age group, the Trend Intelligence Platform detects these signals and converts them into ready-to-activate contextual signals. This allows brands to align media placements with how trends are unfolding in real time.

These signals map directly into media buying workflows across platforms such as YouTube, TikTok, and Meta, removing the need for market research or campaign planning for the opportunities that come and go with a viral moment.

At the core of the platform is the Silverpush Multi-Agentic AI Framework, which continuously refreshes contextual signals and optimises targeting based on real-time performance, allowing media plans to evolve with cultural momentum rather than remaining locked into static assumptions.

Currently, the Trend Intelligence Platform is in limited availability across select markets, with general availability planned for March 2026. During testing, the solution has already seen strong adoption and retention among global and regional advertisers as a new solution to stay current in the trending economy and to cut the time required for campaign launches for breaking news and viral topics.

As advertising moves toward context-driven and signal-based planning and buying becomes based on trends across multiple channels, Silverpush’s Trend Intelligence Platform provides the necessary infrastructure to help brands stay culturally relevant at scale.

Silverpush, the contextual intelligence company, today (23rd September 2025) announced a formal global partnership with Adsquare, a leading platform for location intelligence, to power measurement for YouTube ad campaigns.

By combining the AI-powered contextual intelligence of Silverpush Mirrors for YouTube with Adsquare’s location measurement solutions, Silverpush now allows brands and agencies to directly attribute foot traffic from YouTube ad campaigns across the Americas, the United Kingdom, Europe, and Asia.

“We’re proud to offer clients a new way to understand the impact of contextual ad campaigns on YouTube,” says Jeff McCann, Regional Vice President, Canada. “With this new partnership, it’s now possible to see exactly how YouTube ads are impacting the full funnel journey.”

Early access clients like Porsche Canada partnered with Silverpush and Adsquare to run YouTube ad campaigns that specifically drove qualified car buyers to specific dealerships based on context, geotargeting, and location intelligence. Ultimately, the campaign determined that the YouTube advertising campaign, powered by Silverpush, drove 73 qualified buyers to local dealerships after being exposed to an ad.

After running a YouTube ad campaign powered by Silverpush Mirrors, Adsquare makes it possible to link digital ad exposure with real-world visits through a sophisticated visit matching algorithm. By building precise polygon geometries around key Porsche dealerships, Adsquare accurately detects when consumers who were exposed to an ad later visit a specific dealership.

This visit data is then sent in real-time to the DSP, powering in-flight campaign measurement, optimization, and post-campaign attribution. The result: Silverpush and Porsche were able to clearly understand what’s working, shift budget toward high-performing audiences, and prove ROI with confidence.

“This partnership brings real-world accountability to YouTube advertising,” said Chris Gurciullo, General Manager, Americas at Adsquare. “By pairing Silverpush’s contextual precision with our location intelligence and measurement capabilities, we’re helping advertisers go beyond views and clicks — they can now attribute and optimise for actual footfall. It’s a game-changer for brands looking to drive real outcomes from their video investments.”

Silverpush, the contextual intelligence company, announced today (9th September, 2025) the expansion of its leadership team in Germany. As vice president DACH, Nasir Khawaja will, effective immediately, drive the strong growth in the DACH region alongside Donovan Anwander, sales director DACH. Silverpush has seen record-level growth in Germany since entering the market earlier this year and expects that to continue with Khawaja’s leadership.

Khawaja brings over ten years of experience in advertising technology, media planning, and sales. He most recently served as director of go-to-market EMEA and APAC at Ogury Germany, where he developed and implemented go-to-market strategies for product launch and market expansion. Prior to that, he worked as agency sales director at Sizmek Germany and activation & client service at OMD Düsseldorf.

“Building and growing innovative products for global markets is my passion,” says Nasir Khawaja, vice president DACH. “I’m delighted to join the Silverpush team in Germany to drive our next growth phase in the DACH region. The combination of entrepreneurial spirit, team strength, and innovative technology at Silverpush convinced me to be part of this journey.”

Driven by strong demand for contextual advertising solutions and thanks to successful acquisitions of major brands like BAYER AG, DWS-Investment, and Campari Group, the DACH market has rapidly developed into a strategic cornerstone for Silverpush in Europe.

With extensive experience in digital marketing and advertising technology, Khawaja will report directly to Paul Briggs, senior vice president Europe at Silverpush.

Paul Briggs, SVP Europe, emphasises the strategic importance of the region: “The DACH market has quickly become the second-largest market for Silverpush in Europe, thanks to the team’s excellent groundwork and the trust our clients place in us. With Nasir, we are bringing an experienced industry expert onto the team to drive our development forward.”

“The first year for Silverpush in the DACH region was intense, exciting, and exceptionally successful,” adds Donovan Anwander, sales director DACH. “We’ve demonstrated that contextual intelligence for video advertising has enormous potential.”

Smart technology, positive market feedback

At the centre of Silverpush’s successful market entry is Mirrors AI, the contextual intelligence engine that analyses metadata content across video and images to deliver relevant ads without depending on first-party data.

The fast-paced growth in the German market is also reflected in partnerships with established media agencies, as Daniela Schindler, director client service at Mindshare (WPP), confirms: “In close collaboration with our clients, we continuously evaluate innovative approaches from new marketing partners like Silverpush. Particularly in contexts like walled gardens such as YouTube, this proves valuable, as external solutions complement existing capabilities and open up new potential for campaign optimisation.”

Silverpush, the contextual intelligence company, today (20th August, 2025) has announced new AI-powered enhancements to the company’s proprietary contextual intelligence platform, Mirrors, allowing brands and advertisers to maximise performance and streamline, automate, and optimise contextual campaigns across YouTube, social, and programmatic.

These enhancements introduce a multi-agent AI framework in which multiple AI agents work together like a team, with each agent focused on a key part of the campaign journey. Here’s how the new system works:

• One AI agent manages automated campaign setup, turning a brand’s brief into a contextual media plan ready to activate across platforms like YouTube, CTV, TikTok, Meta, and programmatic channels.
• A second agent ensures ads are delivered in brand-safe and contextually relevant environments.
• A third agent actively optimises campaigns in real time, adjusting targeting and placements to improve metrics such as engagement, viewability, and conversions.
• A fourth continuously analyzes performance data to generate deeper insights and actionable recommendations.

These agents don’t operate in silos: the agents communicate and learn from one another. For example, if the system identifies that a certain contextual signal (such as a specific podcast, influencer, tutorial, or video category) is performing exceptionally well, the AI agents will automatically shift more investment to the winning context across all active platforms.

This innovation is founded on Silverpush’s client-first AI philosophy, which focuses not only on improving internal efficiency, but about delivering real, measurable impact for advertisers.

“This is more than an upgrade, it’s a shift in how advertising will be run in the future,” said Hitesh Chawla, chief executive officer at Silverpush. “By having multiple AI agents work in sync, we’re building campaigns that can improve on their own, while delivering smarter insights & better outcomes for our clients.”

With the new upgrade, advertisers benefit from:

• Multi-platform campaign automation
• Continuous performance optimisation
• Deeper context-level insights for smarter decisions

This multi-agent framework marks a major step toward intelligent, outcome-driven advertising, where AI doesn’t just support the process but actively leads it.

Silverpush, the contextual intelligence company, today (16th June, 2025) announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.

Since opening the Silverpush London headquarters in 2023, Silverpush has experienced rapid growth across agencies and brands looking to drive better results with AI-powered YouTube advertising, seeing revenue increase more than 200% year-over-year revenue increase in the region and a rapidly growing client base.

Silverpush’s proprietary Mirrors AI technology has revolutionised video advertising by enabling advertisers to deliver highly relevant ads based on influencers, emotions, sentiment, brand mentions, niche audiences, specific metadata, and more. This contextual precision ensures every ad placement maximises impact and relevance, moving beyond traditional targeting.

“Silverpush has been a fantastic partner for us across key EMEA clients over the past year and a half. They have helped us scale up our contextual offering across video and YouTube and, more importantly, showcase business outcomes for our clients through mixed media modelling and brand measurement,” says Catherine Chappell, managing partner at Mediahub Worldwide. “The technology is unique, and their attitude to collaboration continues to help exceed our clients’ expectations.”

In 2025, Silverpush continues to innovate with a new line of advertising solutions powered by the company’s proprietary contextual intelligence technology.

Today, the company offers:

• AI-powered contextual targeting for YouTube, online video, and social media
• Dynamic ad creative and programmatic technology
• Pre-bid CTV segments for brand safety and relevance
• Omnichannel contextual insights dashboard

“Our rapid growth across Europe is a testament to the Silverpush product and our best-in-class team,” says Paul Briggs. “Global brands and agencies have turned to us to make YouTube advertising more effective and efficient. We’re thrilled to bring our market-leading technology to more markets across Europe.”

Silverpush, the contextual intelligence company, today (11th June, 2025) announced the release of Silverpush Mirrors for TikTok, an AI-powered contextual intelligence solution that allows brands to plan, activate, and optimise brand-safe TikTok campaigns at scale.

Powered by the company’s award-winning contextual intelligence engine, Silverpush Mirrors for TikTok brings TikTok ad performance to a new level by analysing the video-level environment of each video, processing and categorising ad groups based on contextual signals, and delivering campaigns to the best possible audience at the best possible moment.

With custom brand safety filters that go beyond standard TikTok filters, brands have more flexibility and control when it comes to ensuring every ad is aligned with brand-safe, relevant content, including:

• 21 advanced brand safety filters
• Creator and video exclusion lists
• Up to 10,000 negative keywords blocked
• Insight-backed safety from historic campaign data

“Silverpush is thrilled to bring our contextual intelligence technology to TikTok to help brands and agencies activate and automate TikTok ad campaigns based on contextual signals,” says Hitesh Chawla, CEO at Silverpush. “By adding a layer of contextual intelligence to TikTok campaigns, brands can ensure more relevance and better performance across the funnel.”

Silverpush Mirrors for TikTok is managed through Silverpush Campaign Manager, the contextual intelligence platform that analyses and activates context across channels and devices. With an end-to-end analytics dashboard, advertisers can measure context-level insights to understand which tactics are performing best and optimise campaigns based on AI-powered recommendations. These insights can be compared within the platform to YouTube and CTV campaigns, offering an intuitive and straightforward way to access performance and contextual insights across channels.

“We’ve heard from many clients that campaign set-up is the most time-consuming day-to-day task when running multiple campaigns across different channels,” says Jeff Rich, SVP, Americas. “By streamlining TikTok campaigns through Silverpush Campaign Manager, brands and agencies can automate bidding strategies and ad tactics, eliminating the time it takes to go-to-market and ensuring that every video ad is delivered with hyper-relevant context.”

Silverpush is thrilled to announce the appointment of Aom Wasinee Chongmeesuk, as the new Country Director for Thailand. With 16 years of extensive experience in digital marketing, Aom brings a wealth of expertise in building teams of digital specialists and driving significant business growth in her previous roles.

In her new position, Wasinee will lead Silverpush’s AI-powered strategy for key clients, focusing on strengthening relationships and delivering exceptional results. Her impressive track record includes working with renowned blue-chip clients across various sectors, including FMCG, luxury brands, financial services, automobile, and alcohol.

Chaitanya, VP of Sales for Southeast Asia, shared his enthusiasm about Wasinee’s appointment: “Aom Wasinee C. brings unparalleled expertise in helping brands establish and strengthen their foothold in the local market. With extensive experience driving innovation across both brands and agencies, she offers a visionary, results-driven approach that consistently elevates performance.”

The Thai market presents an exciting landscape for AI-driven contextual advertising, with its rapidly evolving digital ecosystem and tech-savvy consumer base. Silverpush sees vast potential in this market to engage consumers through personalized and contextually relevant ads. With Wasinee C. at the helm, the company aims to leverage AI to enhance targeting precision, optimize ad placements, and improve key performance indicators (KPIs) for advertisers.

Commenting on her new role, Wasinee C said, “Silverpush is a global leader in AI-powered contextual advertising with a presence in over 25+ countries. I joined because I wanted to be part of a company that’s not just riding the AI wave, but shaping it. Plus, working with a team that turns complex algorithms into advertising magic was an opportunity I couldn’t resist.”

About Silverpush

Silverpush is a global leader in AI-powered contextual advertising solutions, with a presence in over 25+ countries. The company is dedicated to delivering personalized and contextually relevant advertising experiences that drive engagement and conversion for brands worldwide.

On January 4, 2024, Google initiated its strategy to eliminate third-party cookies. In a phased approach, it will initially disable third-party cookies for 1% of users worldwide for testing purposes. The plan includes a gradual expansion, reaching 100% of users by the third quarter of 2024.

On December 14, 2023, the company revealed its intention to initiate trials for Tracking Protection, a novel feature designed to curb cross-site tracking by defaulting to restricted access for third-party cookies. Google considers this a crucial step in advancing their Privacy Sandbox initiative aimed at phasing out third-party cookies.

Also Read: Alternatives to third-party cookies

For the testing of this new feature, participants will be chosen randomly and will be notified on Chrome either on desktop or Android. While users navigate the web, third-party cookies will face default restrictions, limiting their capacity to track user data across various websites. Chrome will, in turn, locally classify users’ interests on their devices, keeping these categories beyond the reach of websites.

Upon visiting a website, Chrome will disclose only these category labels, offering publishers and advertisers crucial insights for delivering contextually relevant ads and content recommendations. The specific sites individuals visit will remain undisclosed, establishing a more privacy-focused approach.

Also Read: How AI advertising can replace third-party cookies?

From tracking users’ online journey to making login hassle-free third-party cookies have been a useful source for almost 30 years. However everything had a downside, while it helped advertisers in offering relevant ads to the users, it left them with privacy concerns.

With Privacy Sandbox, Google is taking a more responsible approach on Chrome. It has built tools for websites that will help in relevant ad-placement but will also allow developers to adapt to the changing landscape.

Over the last two years, global brands have spent over $600 million (£482 million) on ads that are deemed “digitally unsuitable” during the final quarter of the year. Extrapolating this trend to 2023, the anticipated total global ad spend wastage for this year is estimated to reach $73 billion (£59 billion).

A creative technology company’s analysis, which evaluated more than 3.9 million ads from 2021-2022 across 10 different industries, including retail, food and beverage, and consumer packaged goods, revealed that brands globally invested over $600 million in ads not suited for digital platforms during a crucial period for marketers. Projecting this trend to 2023, it is predicted that over $73 billion will be squandered on suboptimal digital ads in Q4.

Earlier research in 2020 and 2021 disclosed that over 50% of digital ad spend supported image and video ads that were not optimized for digital environments ($700 million out of $1.2 million analyzed). In the subsequent year, a similar amount of budget was wasted in Q4 alone.

For many brands, the final quarter contributes to over 50% of their annual revenue and an uneven share of their yearly media budget (around 30% of total worldwide ad spend). This period is a pivotal opportunity for brands to engage consumers, especially with heightened buying intent during Black Friday, Cyber Monday, Christmas, Hanukkah, and Kwanzaa celebrations.

Despite investing millions in bringing holiday campaign ideas to life, brands stumble in the last stretch before their ads reach their digital destination. The routine repurposing of TV-made content on digital platforms means that ads are inadequately adapted to their digital surroundings. They often neglect fundamental fit-for-platform creative best practices crucial for maximizing message impact. Millions are poured into ads lacking branding in the initial 3-5 seconds (the average view length of a digital video), displaying incorrect formats, or lacking subtitles or supers in media environments where over 90% of videos are watched without sound. These are basic creative quality criteria proven to enhance performance on digital platforms.