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Lights, Camera, Insights! How Advertisers can Win the Oscars
As the Oscars draw near this week, let’s delve into the captivating world behind the glamor and glitz! 🎬 Exploring pivotal categories and emerging interests, our Contextual Insights provide an exclusive peek into the secrets of success on Hollywood’s grandest stage. Hosted by Jimmy Kimmel, the 96th Academy Awards are igniting substantial online excitement. Go […]
HER – Silverpush Celebrates Women on IWD 2024
At Silverpush, we’re privileged to have numerous talented women leading the charge, shaping the future of our company and the industry as a whole. In honor of International Women’s Day, we’d like to spotlight a few of these exceptional leaders and hear about their experiences navigating a predominantly male-centric industry. We also want to glean […]
Capturing Gen Z Attention: Top Trends Marketers Need to Know in 2024
Step aside, millennials; a fresh generation is in town – Gen Z(Generation Z) has taken the spotlight. Born between 1997 and 2012, these digital natives are rewriting the rules of everything, from fashion to politics, and most importantly, how they consume information. For Gen Z, the search engine is now a TikTok, a YouTube tutorial, […]
Guide to Political Advertising
Interactive Video Ads that Engage Sports Fans
In today’s digital world, brands have a golden chance to shake things up in the sports industry with interactive video ads. Forget boring 15-second promos! Traditional video ads might work for movies and TV, but just like those industries, sports are going digital, and interactive ads are leading the charge. Viewers are tired of passive […]
The Importance of Responsible AI in Video Advertising
Artificial Intelligence, aka AI, has become one of the most talked-about topics in recent years. Each day brings forth new AI technologies, with some already seamlessly integrating into our daily lives. The advertising industry, in particular, is experiencing a significant impact as AI, or its earlier iterations has been quietly working behind the scenes in […]
CTV Pre Bid Segments
Contextual Intelligence Playbook
Good things DO NOT come to those who wait
In the fast-paced world of advertising, the saying “Good things come to those who wait” couldn’t be further from the truth. In an era where technology evolves rapidly, and consumer behavior constantly shifts, advertisers clinging to outdated and monotonous campaign strategies may find themselves drifting away from valuable business opportunities. Discover the Trends Taking Over […]
Google Implements First Test Globally to Phase Out Third-Party Cookies
On January 4, 2024, Google initiated its strategy to eliminate third-party cookies. In a phased approach, it will initially disable third-party cookies for 1% of users worldwide for testing purposes. The plan includes a gradual expansion, reaching 100% of users by the third quarter of 2024. On December 14, 2023, the company revealed its intention […]
