As the Oscars draw near this week, let’s delve into the captivating world behind the glamor and glitz!

🎬 Exploring pivotal categories and emerging interests, our Contextual Insights provide an exclusive peek into the secrets of success on Hollywood’s grandest stage. Hosted by Jimmy Kimmel, the 96th Academy Awards are igniting substantial online excitement. Go beyond the surface glitter and uncover the pulse of audience interests and trending topics.

In the dynamic landscape of today’s world, seasonal events unfold with remarkable frequency. It’s this keen understanding of these occasions that empowers Silverpush and its partners to seize the opportunities they present. Our analysis focuses on the upcoming Red Carpet Season, delving into its potential impact on Video Advertising. By shedding light on the evolution of content creation and consumption, we aim to provide valuable insights into how the Awards and Festival period from last year has influenced the current year thus far.

It isn’t over when the curtain falls – After the awards, the Oscars live on—on YouTube

The Oscars may end when the curtain falls, but the excitement lives on long after the last trophy is handed out. While celebrities flock to after-parties, audiences turn to YouTube, where the celebration continues. Surprisingly, there are more searches for the Oscars the day after the event than on the day itself, both on YouTube and Google Search. As people return to work, they catch up on the highlights and controversies, eager to engage in watercooler conversations, with video being their preferred medium.

How Can Brands Win on Awards Night and Beyond with Contextual Advertising?

Brands have a unique opportunity to seize the spotlight during awards season, extending their reach far beyond the confines of the red carpet. While viewers tune in to iconic moments, speeches, and high-fashion statements, they also eagerly anticipate the commercials, with a remarkable 90% of Disney viewers expressing favorability towards advertisements during the Oscars.

Contextual targeting offers advertisers a powerful tool to strategically place their ads in front of audiences immersed in Oscars-related content. By understanding the context in which users are consuming content—whether it’s watching videos about nominees, red carpet coverage, or engaging in post-show discussions—advertisers can tailor their messaging to align seamlessly with the viewer’s interests and mindset.

This approach ensures that ads are not only relevant but also timely, capitalizing on the heightened attention and anticipation surrounding the event. Be it promoting fashion brands alongside red carpet coverage, showcasing luxury products during commercial breaks, or aligning with the themes of nominated films, contextual targeting enables advertisers to effectively engage with audiences in a way that feels natural and non-intrusive

Moreover, contextual targeting allows advertisers to reach users across various platforms and devices, ensuring a cohesive and integrated advertising experience.

By harnessing the power of contextual advertising, brands can not only capture the attention of audiences during awards season but also drive meaningful connections that resonate long after the final curtain falls.

In the dynamic landscape of modern advertising, strategic brand placement is essential for capturing the attention of vast audiences. One such golden opportunity lies within the fervor and excitement of March Madness, a premier collegiate basketball tournament that captivates the attention of millions of Americans each year.

According to reports, the advertising landscape during March Madness is marked by substantial investments, with spot prices ranging from hundreds of thousands of dollars in the early stages to over $2 million for the NCAA Championship. The statistics speak volumes about the unique advertising environment presented by March Madness.

Did you know that 41% of March Madness viewers checked ad-addressable websites, most visiting new sites (Source: kortx.io).

An Overview of the March Madness Audience

In 2023 14.69 Millions viewers tuned in and March Madness emerged as a prime platform for advertisers seeking to make a significant impact.

• March Madness programming captures the attention of 65% of households, with an average viewing time of 9.25 hours per household throughout the tournament.
• Ads during March Madness reach 245% more households per commercial compared to ads in other programming. (Source: effectv)
• Streaming viewership on networks airing March Madness increases by 86% during the tournament compared to the preceding period.
• 66% of these fans have agreed they take action after seeing a brand’s sponsorship as they are watching their favorite team play. (Source: adweek)

Targeting an Enviable Audience: WalletHub reports that approximately 73% of March Madness viewers also tune in to local news, with almost half boasting a household income exceeding $100,000, and 51% falling within the 25 to 54 age range.

Maximizing Exposure: The tournament, spanning from Selection Sunday to the championship game, offers advertisers the opportunity to achieve high frequency and exposure, reaching a distinctive audience over a three-week period.

Elevate Creativity: Given the grand stage, generic creativity won’t suffice. Industry leaders have emphasized the importance of standing out, especially with such a discerning audience, for optimal advertising impact.

Elevate Your Video Game with Dynamic Video Ads During March Madness!

March Madness stands out as a premier sporting spectacle each year, drawing an ever-growing viewership as the tournament unfolds. Whether you missed a game, sought exclusive interviews, or craved expert predictions, the go-to platform for all things March Madness is YouTube.

In the previous year, the final four rounds of the tournament amassed a staggering 3 million hours of viewership on YouTube. However, it’s not just tournament content that attracts viewers; a Google survey revealed that March Madness fans exhibit a staggering 16x higher likelihood of watching sports news-related videos compared to the average YouTube user.

Delving deeper into the viewership patterns, advertisers and marketers are recognizing the unique opportunities presented by March Madness enthusiasts. A recent study discovered that these fans are 10 times more likely to engage with videos centered around athletic shoes, making them a highly lucrative audience for sports brands.

Beyond the tournament highlights and post-game interviews, March Madness fans exhibit a penchant for diverse sports content on YouTube. The same study highlighted that these fans are 13 times more likely to consume videos related to sports coaching and training compared to the average YouTube viewer. This presents a valuable opportunity for brands aiming to contextually target athletes or sports aficionados.

Contextual targeting, hinging on intent-based targeting, allows advertisers to align their content with users’ specific interests, elevating the probability of a positive response. According to recent findings, consumers targeted at the contextual level are 83% more likely to recommend the advertised product or service compared to those targeted at the audience or channel level. This underscores the importance of reaching consumers in the right mindset at the opportune moment, enhancing ad resonance and subsequently boosting purchase intent.

Source: thinkwithgoogle

How Silverpush’s Advanced Contextual Solution Can Help Brands?

Silverpush is at the forefront of guiding brands through the landscape of contextual advertising with its cutting-edge AI technology, “Mirrors“. This revolutionary platform is reshaping YouTube advertising by seamlessly integrating AI capabilities with human expertise, creating a foundation for ethical, fair, and transparent ad placements.

Intelligent Contextual Targeting

Mirrors employs advanced AI technology, particularly the Context Detection model, to identify key contextual elements within videos. This includes faces, logos, objects, actions, text, and audio. This thorough analysis ensures a nuanced understanding of content context.

Additionally, Mirrors utilizes a Language Detection model, enabling it to comprehend slang, dialects, and cultural nuances. This linguistic proficiency enhances accurate context analysis, providing advertisers with a deeper understanding of the content they associate their brands with.

Brand Safety & Suitability

Mirrors place a strong emphasis on brand safety and suitability. It utilizes custom Inclusion & Exclusion themes to further enhance the suitability of ad placements.

Covering all 12 GARM (Global Alliance for Responsible Media) categories, Mirrors classifies content into three risk levels: Low, Medium, and High. This comprehensive approach ensures smart optimization by avoiding overblocking through intelligent risk balancing and advanced filtering mechanisms.

Human Augmented Filter

Mirrors combine AI efficiency with human oversight through a meticulous Human Augmented Filter. This dual-layered approach helps in full-proofing AI-extracted contexts, ensuring that ads align with the latest best practices.

The human element in the filtering process allows advertisers to stay current with industry trends, regulations, and ethical considerations. It acts as an additional layer of assurance, providing a dynamic and responsive framework for contextual advertising.

Conclusion

In the realm of sports events, every match is an opportunity to plant the seeds of brand recognition. Silverpush provides the tools to maximize this opportunity, offering advertisers the chance to sow the seeds of higher ROI and reap the fruits later.

Get in touch with our team today to learn how targeting YouTube categories like March Madness could be the ideal fit for your ads.

“A successful marketing campaign is like a well-carved pumpkin – it leaves a lasting impression.”

Every brand and advertiser aims to craft a compelling narrative that deeply connects with their audience, and leaves a lasting impression. Halloween season offers a unique opportunity to connect with your audience through spooktacular Halloween ad campaigns that capture the spirit of the holiday.

But before we delve into how to seize the opportunity let’s focus on….

Why Advertisers Should Ace Their Halloween Campaigns?

Halloween isn’t confined to any particular region anymore. It’s a global celebration, making it the perfect stage for brands to embrace cross-cultural marketing or launch multicultural campaigns. Did you know, in Japan, approximately 20-30 million people celebrate Halloween each year whereas, in the Philippines, 90% of people know and celebrate the spooky festival.

Moreover, Halloween spending is on a thrilling trajectory, set to hit a spine-tingling $12.2 billion this year, surpassing the 2022 figures by $1.6 billion.

Where the audience is spending the most?

The big bucks are flowing into candy (96%), decorations (77%), costumes (69%), and even greeting cards (35%). And where are folks flocking to get their Halloween fix?

Candy (96%), Decorations (77%), Costumes (69%), and even Greeting cards (35%). 45% of consumers start their Halloween shopping as early as September or even before. Additionally, a significant 22% of consumers believe that retailers can begin showcasing and selling Halloween products.

Halloween presents a lucrative chance for brands to engage with their audience extensively, as a substantial 45% of consumers start their Halloween shopping as early as September or even before. Additionally, a significant 22% of consumers believe that retailers can begin showcasing and selling Halloween products, both online and in physical stores, without any concerns about it being too early.

Well, the numbers speak volumes, but they don’t tell you how to reach your audience effectively. (But we do!)

How to Cast a Spell of Engagement This Halloween Season?

What humans see tends to linger in their memory, but the modern average user is constantly bombarded by ads throughout the day. In fact, they may encounter anywhere from 4,000 to 10,000 ads daily, yet only notice a fraction of them—less than a hundred, to be precise.

So, how can your message stand out in this advertising onslaught? The answer is surprisingly simple: harness the power of video ads and ensure they are contextually relevant to the moment.

Since we have gained the foundation understanding about the significance of video ads we must look into how to make these holiday season video ad campaigns effective.

1. Be Relevant

Approximately 79% of consumers are comfortable with ads that are relevant to the topics they are currently engaged with.

With the decline of third-party cookies, advertisers are shifting their focus to contextual targeting. This approach results in a 30% higher conversion rate compared to non-contextual ads.

Reaching the right audience at the right time not only fosters positive brand recognition but also boosts engagement.

2. Omnichannel Presence

Brands must follow the mantra of “Reach your audience where they are.” This means having an omnichannel presence to connect with audiences across various platforms where they leave their digital footprints.

An integrated brand presence across multiple marketing channels enhances brand awareness and facilitates easier audience connection.

Silverpush’s Mirrors offers a solution to reach the right audience on platforms like Open Web, Meta, and YouTube. It employs AI-driven in-video context identification technology, ensuring precise audience targeting, even in a cookieless tracking environment.

The human-augmented technology offers contextual advertising across platforms while maintaining strict brand safety guidelines.

3. Dynamic Video Optimization

Today the attention span of the audience is similar to a toddler. But with dynamic interactive videos advertisers can engage the audience for a longer span of time.

Studies show that brands can increase consumer engagement up to 3X with 15-second interactive ads.

Crafters is a flagship product by Silverpush that harnesses real-time data and user insights to revolutionize ad campaigns.

Advertisers can deliver highly personalized and relevant ad experiences to their audience through precise targeting and endless customization opportunities.

Conclusion

Holiday season ads are best to captivate the audience but to achieve the goal advertisers must adopt the best option. With the demise of third-party cookies, contextual advertising has taken center stage. So to stand out front of the competition advertisers must opt for contextual targeting while adding the layer of interaction to make their ad campaign as spooktacular as their celebrations.

This Halloween Capture More Attention for your Brand

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