As 2025 unfolds, the ad tech ecosystem is buzzing with new opportunities for brands to connect with their audiences in smarter, more effective ways. However, this dynamic landscape also brings challenges, especially as privacy regulations tighten and consumer expectations evolve. Marketers and advertisers now face the critical task of balancing transparency, relevance, and measurable impact. Achieving these goals requires more than innovation—it demands strategic, results-driven solutions that deliver tangible ROI.

Silverpush’s “New Year’s ROIsolution” redefines the rules of advertising in 2025. By leveraging cutting-edge AI, and privacy-first principles, Silverpush empowers brands to navigate this shifting ad tech market while achieving sustainable growth and meaningful engagement.

Lead Contextual Advertising Innovation with Mirrors

In a digital world where consumers expect relevance, traditional targeting methods are struggling to keep up. Generic keyword strategies and broad audience assumptions often fail to deliver the engagement brands need. That’s where Mirrors, Silverpush’s contextual intelligence platform, steps in to transform ad placements into meaningful connections.

Powered by advanced AI, Mirrors deeply analyzes digital environments to align ads with the context that resonates most with consumers. From pairing skincare ads with beauty tutorials to syncing wellness campaigns with fitness content, Mirrors ensures seamless relevance. This contextual precision not only enhances engagement but also elevates the consumer experience.

What sets Mirrors apart is its ability to combine scalability with human oversight, ensuring both accuracy and reliability. It also includes robust brand safety measures, offering customizable filters to keep ads in appropriate environments. By focusing on context instead of cookies, Mirrors is reshaping the ad tech ecosystem, helping brands drive higher ROI while safeguarding their reputation.

Build a Privacy-First Ad Ecosystem

Privacy isn’t just a checkbox; it’s now a foundational element of modern advertising. Consumers demand transparency, and regulations like GDPR and CCPA enforce strict compliance. As consumers become more aware of the privacy regulations and usage of third-party cookies, brands are compelled to rethink their strategies for delivering personalized experiences without compromising trust.

Silverpush’s privacy-first ad tech solutions enable brands to thrive in this cookieless era. By using “contextual” as the go-to method to deliver ads in the right context to the right audience, brands do not need to rely on third-party cookies.

This commitment to privacy strengthens consumer trust and aligns with global regulatory requirements. Brands that embrace these practices not only protect user data but also position themselves as ethical leaders in the ad tech industry—building long-term loyalty and driving impactful results.

Drive Smarter Connections Between Consumers and Commerce

Real-time moments like a thrilling sports victory, an unexpected weather shift, or a viral cultural trend hold immense potential for engaging audiences. These fleeting opportunities demand agility and precision to capture consumer attention. However, traditional ad strategies often fail to harness the immediacy of these moments.

Parallels by Silverpush bridges this gap by syncing ads with real-world events. For instance, a beverage brand can trigger ads during a sports game’s pivotal moment, or a fashion retailer can align campaigns with trending cultural milestones. This approach ensures that ads feel natural and timely, turning spontaneous moments into impactful brand connections.

By leveraging real-time data, Parallels empowers brands to deliver hyper-relevant messaging that resonates with consumers. The result? Higher engagement, stronger loyalty, and a significant edge in today’s competitive ad tech landscape.

Deliver Sustainable and Efficient Advertising

Sustainability has evolved from being just a buzzword to becoming a crucial demand from consumers that the advertising technology industry must address. Legacy methods in advertising struggle to minimize impression waste. Silverpush tackles this issue by prioritizing efficiency through precise targeting.

At Silverpush, AI-driven contextual targeting ensures that ads reach the right audience with precision, reducing wasted impressions and increasing ROI. By cutting down irrelevant ad placements, we save resources not only for brands but also champion a greener approach toward advertising in order to contribute to reducing digital carbon footprints. With each campaign, we are helping brands align their goals with sustainability and efficiency.

Smarter placements with Silverpush mean:

• Improved impact due to optimized campaigns
• Enhanced cost efficiency with fewer wasted impressions
• Alignment with consumer values on sustainability

By prioritizing sustainable practices, Silverpush helps brands achieve their goals while contributing to a healthier planet.

Advance Brand Safety and Suitability

In today’s fast-paced digital world, where a single misstep can significantly harm a brand’s reputation, ensuring that ads appear in safe and relevant environments is more important than ever. The complexity of the digital landscape poses unique challenges, as unsuitable or controversial content can inadvertently impact a brand’s image.

To navigate these challenges, Silverpush’s advanced contextual analysis solutions play a vital role in safeguarding brand values. By thoroughly understanding the digital environment, ads can be placed in culturally appropriate and risk-free contexts, protecting brands from negative associations and aligning placements with their core principles.

This approach helps brands:

1. Build trust with consumers through strategic and secure placements.
2. Preserve their reputation by avoiding harmful or irrelevant content.
3. Foster consumer confidence with contextually relevant and impactful ads.

By prioritizing brand safety, businesses can maintain credibility and continue thriving in an ever-evolving ad tech ecosystem.

Multicultural and Audience-Centric Solutions

Diverse audiences demand authentic representation, and brands that embrace multicultural marketing set themselves apart. Consumers want campaigns that reflect their identities and values, making inclusivity a non-negotiable aspect of modern advertising.

Silverpush goes beyond surface-level representation by leveraging culturally relevant contextual targeting. Its ad tech solutions pair campaigns with content that aligns with the values and behaviors of diverse audiences. From celebrating Ramadan to recognizing Pride Month, these strategies help brands foster genuine connections and build emotional resonance.

By embracing multicultural marketing, brands can:

• Enhance engagement through culturally tailored messaging.
• Build loyalty by authentically connecting with diverse communities.
• Establish leadership in the inclusive ad tech ecosystem.

Deepening Content Understanding

Advancements in AI and machine learning have revolutionized content analysis, offering brands unmatched precision in targeting. Silverpush’s technology solutions delve deep into context, identifying nuanced consumer interests to ensure ads align seamlessly with content and audience intent.

This deeper understanding enables brands to:

1. Create campaigns that feel organic and meaningful.
2. Improve performance through sharper audience targeting.
3. Deliver ads that integrate naturally within the digital environment.

In 2025, deep content understanding isn’t just an advantage—it’s a necessity for staying ahead in the ad tech ecosystem.

To Conclude

As the ad tech industry continues to evolve, success in 2025 hinges on leveraging tools that align with consumer expectations and values. Silverpush’s innovative platforms, like Mirrors and Parallels, redefine advertising by emphasizing privacy, contextual relevance, and sustainability. By deepening content understanding, driving real-time connections, and fostering inclusivity, Silverpush empowers brands to thrive in a competitive landscape.

Let’s make 2025 the year of smarter, more impactful advertising together.

Have you ever watched a heartfelt movie moment only to be jolted by an overly peppy commercial? Yeah, we’ve all been there. This mismatch is why getting your ad’s emotional timing right has never been more crucial, especially as CTV viewership soars to record highs with 67.5 million U.S. households using smart TVs.

Connected TV blends the emotional storytelling power of traditional TV with the sharp precision of digital targeting. But its true potential lies in connecting with audiences at the perfect emotional moment. In this blog, we’ll explore how emotional targeting and advanced technology can transform your advertising strategy.

The Emotional Power of CTV Advertising

At its core, advertising is about storytelling, and no platform does this better than CTV. The big screen, so often the centerpiece of modern homes, offers advertisers a canvas onto which to paint stories that strike an emotional chord. But why does emotion matter so?

Back in 1980, psychologist Robert Plutchik identified eight key emotions that drive human behavior: joy, anticipation, anger, disgust, sadness, surprise, fear, and trust. For advertisers, this emotional palette offers a lot of opportunities. Of course, the element of ‘joy’ is most used, as overall-end happiness is generally what clients want. But the real magic mixes the above many emotions based on your industry:

1. Trust is one of the most important feelings or emotions that industries based on finance or insurance build upon, where reliability and credibility head the list.
2. Anticipation works magic on food and beverage brands, provoking and evoking the need to indulge.
3. Surprise and amazement are the go-to emotions of travel brands, which inspire consumers to dream bigger and explore the extraordinary.

Timing Is Everything in CTV

The formula for effective CTV advertising is relatively simple: right audience + right message + right time = maximum impact. But hitting that sweet spot often comes down to one thing: timing.

The connected TV platform holds an edge over other platforms and grabs attention much more than mobile and desktop combined. Plus, it is non-skippable, unlike ads on mobile or desktop, which can often be skipped, thus securing much better engagement. But couple it with the range of the biggest screen in the house, and you’ve got a recipe for capturing and holding attention.

Real results back this up. Take the Monks agency case study; they saw a 33% boost in brand awareness and 28% better brand favorability just by aligning the emotions of the creative to the content on the screen directly before the ad break. Pretty impressive, right?

Practical Strategies for Emotional Targeting in CTV Advertising

So, how do you tap into emotional targeting in your CTV campaigns?

1. Align Ads with Context

What it means: Match your ad’s emotional tone with what’s on-screen. For example, a nice, peaceful ad about some retreat placed just right after an on-screen dramatic moment helps the audience ease into receiving mode.

How to do it: Adtech solutions like Mirrors AI by Silverpush go beyond genre-based targeting to understand the true meaning of on-screen content. By analyzing contextual and emotional cues, these solutions help place ads at the right moment, ensuring they remain both contextually and emotionally relevant

2. Avoid Emotional Dissonance

Ads that disrupt the moment of the viewer, such as a loud, energetic ad after a somber scene, can result in negative brand perception.

Pro Tip: A/B test your ad placements to make sure they complement rather than clash with content.

3. Harness Advanced Technology for Smarter Advertising

Mirrors AI takes the guesswork out with its cutting-edge AI technology. Unlike traditional metadata-based targeting, Mirrors uses enriched IAB-aligned and custom contextual segments for accuracy. This results in ads that feel timely, relevant, and safe for brands.

4. Refine and Optimize Continuously

Measure this all with CTV analytics to track key metrics such as engagement and view-through rates; if an ad isn’t resonating, tweak tone, timing, or place.

Final Thoughts

Connected TV advertising isn’t just about showing ads; it’s about creating meaningful experiences for your audience. By understanding viewer emotions, marketers can craft campaigns that truly resonate, engage, and convert.

With solutions like Mirrors AI, you gain access to cutting-edge tools for brand safety and contextual insights. Whether you’re a digital marketer, a privacy-conscious brand, or an agency ready to elevate your campaigns, now is the time to embrace this approach.

The future belongs to those who connect with audiences not just where they are but how they feel. So, take the leap-start crafting ads that really connect with your CTV audience at the right time, every time.

Advertising trends come and go, but some campaigns leave an unforgettable mark. Think about Nike’s 1988 ‘Just Do It’ ad or the memorable ‘Share a Coke’ campaign—what makes them stick? They didn’t just sell a product; they captured the cultural moments and spoke to their audiences in ways that felt personal and relevant.

As we inch closer towards 2025, the ad industry is in for a sea change all over again. With global advertising spending projected to hit $1 trillion in 2024, the stakes for marketers have never been higher. So, let’s dive into the key trends in advertising reshaping strategies, and unlocking opportunities in 2025.

1. The Rise of AI-Powered Advertising

AI is making advertising game-changing from “nice to have” to “have to have.” Searches for “AI advertising” have increased by 557% over the last two years, showing brands are tapping into its immense potential. According to Statista, 80% of digital marketers will integrate some form of AI into their strategies, and AI will form the backbone of modern advertising.

AI-powered tools, like Dynamic Creative Optimisation (DCO), let you create ads in real time that warm up audiences when a cold snap hits. Predictive analytics, which enables brands to anticipate consumer needs even before they do.

Platforms like Netflix and Amazon have perfected this, using AI to recommend shows or products that align with your preferences. Success stories like RedBalloon, which tested thousands of ad variations daily, show how AI can drive seriously impressive results, including a return on ad spend of 1,100%.

Beyond increasing performance, AI saves time and refines targeting while even creating ideas. And if you haven’t leaped into the pool yet, now’s the time; AI is not just the future of advertising—it’s the present.

2. Short-Form Video Content: The New King of Engagement

Gone are the days when consumers would patiently sit through long, drawn-out ads. TikTok, Instagram Reels, and YouTube Shorts have ushered in a new era of bite-sized, high-impact content to stay.

For example, a study revealed that 36% of marketers are of the view that short-form videos drive the highest ROI. Why? Because these videos hook instant attention and convey a message in under a minute-perfect for today’s on-the-go audience.

Storytelling is the success mantra for your brand. Be it a funny skit, an emotional tale, or a bold call to action, the short-form videos just need to leave a mark. Remember, visuals are as important as the message. Optimize for mobile-first, vertical viewing, and use captions to keep your story accessible even when viewed on mute.

In 2025, short-form content isn’t just a trend; it’s a must-have for modern advertising. Scroll-stopping videos are now the driving force behind campaigns that engage audiences and deliver measurable results.

3. Authenticity in Social Media Advertising

Social media has made it crystal clear that consumers are craving authenticity. Flashy, overpolished campaigns simply won’t cut it because modern audiences want to see the real, raw, and relatable side of your brand.

Research proves that 39% of consumers value authenticity most when learning about a brand, hence the importance of partnering with influencers that align with your brand ethos, especially micro, and nano-influencers with highly engaged audiences when building trust and loyalty.

Another powerful tool in your armory is user-generated content. Whether it’s a glowing review, an unboxing video, or customers using your product, UGC adds a level of credibility that traditional ads often can’t match.

4. Privacy-First Advertising: A Necessity, Not a Trend

In 2025, consumer privacy will be at the forefront of advertising strategies. With regulations such as GDPR and CCPA already setting the pace for how brands should handle consumer data, it’s crystal clear that privacy is no longer a buzzword but a necessity.

The phasing out of third-party cookies is pushing brands to change their approach towards targeting. The rapidly rising contextual targeting, where advertisements are served based on viewed content and not browsing history, is becoming the alternative go-to solution. It’s a privacy-friendly way to serve relevant ads that resonate.

Moreover, first-party data—gathered directly from your audience—is becoming increasingly valuable. By fostering trust and encouraging consumers to share preferences willingly, you can craft personalized, privacy-compliant campaigns that drive results.

The key takeaway? In 2025, trust will be your brand’s most valuable asset. Transparent data practices won’t just help you comply with regulations—they’ll help you build stronger, more meaningful connections with your audience.

5. Programmatic Advertising: Smarter, Faster, and Growing

With privacy-first strategies redefining the use of data, programmatic advertising is revolutionizing how brands connect with audiences. By automating ad buying, marketers can serve the right message to the right person at the perfect moment, driving real results with precision.

In 2025, the programmatic technology will be even more sophisticated. Features like predictive analytics will let brands predict consumer behavior and optimize ad spending for maximum ROI. Meanwhile, programmatic continues to grow into new channels, including connected TV and mobile, opening up a whole new world of possibility in deeper engagement.

A programmatic boom will hit emerging markets, too. With improving internet access and digital adoption across Asia, Africa, and Latin America, advertisers increasingly apply more programmatic strategies to reach target audiences in the areas. Improved infrastructure combined with a more digitally literate population ought to drive a spike in the use of programmatic display ads, unlocking new opportunities for brands that need scale and growth.

Final Thoughts

In 2025, the digital advertising market is evolving rapidly and opening up challenges and opportunities alike. From leveraging AI to predict consumer behavior to crafting emotionally resonant stories, the latest advertising trends are all about forging meaningful connections with audiences.

To stay ahead, brands have to move with innovation and adopt strategies that balance the latest technology with trust. For example, brands like Netflix are already using AI-driven insights to deliver hyper-personalized recommendations, while platforms like TikTok drive engagement with authentic, user-generated content.

So, what’s next? Discover the top advertising trends for 2025 and create a future-proof strategy that will make your brand stand out in a fast-changing market.

Brand safety concerns have long clouded advertising alongside news content. As a marketer and advertiser, you might think twice before placing your ads against news stories, fearing harm to the reputation of your brand.

However, new findings by Stagwell challenge those longtime fears, showing that advertising in news environments could be just as safe and effective as it is traditionally in positive settings such as sports and entertainment.

In this post, we will uncover some common myths about brand safety in news advertising and show why news content stands out for its marketing opportunities for advertisers like you.

Myth #1: News Content is Unsafe for Brands

Many marketers believe that advertising adjacent to controversial or sensitive news topics has a negative impact on their brand. The concern is that it creates a linkage in the consumer’s mindset to political turmoil, a crime report, or news of conflict with your brand.

However, such was not the case in this study from Stagwell. Ads appearing next to news content—including political news, demonstrated no decline in purchase intent or consumer favorability. In the Stagwell study, Coca-Cola ads were tested near political news, the news ads showed a purchase intent of 62%, compared to 61% for entertainment and 64% for sports news.

This suggests that brand-safe advertising is achievable regardless of content type, or at least to a certain extent. Topics tested included ‘Middle East’, ‘crime’, and ‘Trump/Biden’, highlighting the potential for news media to play a key role in brand advertising.

Myth #2: Ads Next to Negative News Harm Brand Image

There’s an irrational fear that any negative or controversial news automatically damages a brand’s reputation. Research shows that consumers are relatively comfortable seeing ads next to negative news, provided the news source is trustworthy. Trusted journalism advertising can actually enhance your brand’s perception rather than harm it.

Additionally, relying on keyword blocklists to avoid negative content often results in missed opportunities. Words like “war” or “bomb” can have benign uses in various contexts, meaning your ads are unnecessarily blocked from appearing alongside quality news content.

Myth #3: Technology Can’t Guarantee Brand Safety in News

Another common myth is that technology can’t ensure brand safety within news environments. The truth is that new developments in AI and contextual targeting tools have transformed brand safety content. These AI-powered solutions will make semantic data possible and curate contextual content with precision, having controlled ad placements.

Some contextual intelligence solutions like Silverpush’s Mirrors go one step ahead in contextual detection, detecting celebrity name, brand name, and activities for optimum view of all ad placements. This solution helps you bypass sensitive topics with custom inclusion and exclusion themes while appearing in relevant, high-quality news contexts and mitigating ad misalignment.

With real-time monitoring and local insights, Silverpush also amplifies brand safety while filtering unsafe content without losing reach. It comes to achieve a personalized, privacy-compliant ad experience that maximizes engagement and drives positive brand recall.

Myth #4: Keyword Blocklists are the Best Way to Ensure Brand Safety

Keyword blocklists have, for a long time, been a blunt instrument employed by advertisers wanting to avoid making their ads appear against undesirable content. This is a very outdated practice that’s often counterintuitive. For example, blocking terms like “dead” may protect ads from showing relevant content, such as an article covering a Grateful Dead concert.

Instead of blocking these terms, solutions such as Silverpush’s contextual intelligence solutions can offer smarter optimization that intelligently balances risk while using advanced filtering to avoid overblocking. These AI-driven methods ensure better control of the ad placements without losing out on the engagement, hence brand-safe, yet at the same time, maximize the ROI, reach, and effectiveness of ad campaigns.

The Future of Brand Safety in News Advertising

The future of brand safety in news advertising is being shaped by AI and advanced technology. Tools like Silverpush’s contextual intelligence solutions use AI to deliver precise ad placements by analyzing the context and sentiment of news content. Their Human Augmented Filter makes sure AI-driven insights are verified by human oversight to reduce AI errors or “hallucinations.”

Additionally, it keeps advertisers up-to-date about best practices, balancing the leading edge of technology with human vigilance. In sum, those advertisers that lead in harnessing these technological changes but with continued human vigilance are in essence opening up new avenues of reach and impact in news environments, ensuring that the ads are safe and effective.

Wrapping Things Up

News content is a powerful and safe space for brands when approached in a strategic fashion. The myths of brand safety within news advertising grow increasingly ungrounded due to developments in technology and supportive research. Those brands that reconsider their fears by leveraging quality news content advertising can experience increased engagement, trust, and purchase intent without compromising on their brand integrity.

If you want to see how Silverpush can help your brand reach relevant audiences in a brand-safe and suitable news environment, then reach out to us today and book a demo to see how AI-driven contextual intelligence helps drive better marketing effectiveness.

Welcome to a new era of entertainment, where YouTube isn’t just a platform—it’s a cultural phenomenon. A few years ago, who would have thought that creators from all corners of the globe would rival traditional TV networks in popularity? Today, YouTube is the third most visited website worldwide, with users consuming an incredible one billion hours of content daily. As viewers shift from traditional TV to digital platforms, YouTube has become the go-to destination for entertainment, education, and everything in between. This shift presents brands with a golden opportunity to connect with engaged audiences in ways that were previously unimaginable.

Why YouTube is Taking Over TV Screen

YouTube’s dominance in streaming is no accident. According to Nielsen data, YouTube has been leading in streaming watch time for over a year, and it’s now the second most-watched media distributor overall. This shift in YouTube viewership has brands rethinking their TV and digital video investments. Why? Because YouTube isn’t just a digital streaming platform—it’s the new must-watch TV. Viewers are tuning in more than ever, with more than one billion hours of YouTube being watched on TV screens every day.

Take Taco Bell for example. When this fast-food company decided that the customer’s majority of time was being spent on YouTube, they plunged head-on with an hour-long livestream of new menu items, far closer to tech-style keynotes. And the result? Not only did YouTube drive 18% of all incremental transactions, but it also drove double-digit brand lift, proof that YouTube isn’t a place for just views, but a driver of real business outcomes.

Influencer Marketing: The Next Big Thing

Creators are the new Hollywood, and they have the numbers to prove it. To put some stats behind that sentiment, 54% said they would rather actually watch a creator breakdown of some major event than the event itself. That is a level of influence second to none, and brands take notice. By collaborating with creators, brands tap into their unique ability to connect brands and influencers with their followers.

PepsiCo, for example, partnered with Airrack, a popular YouTube creator, for their 125th anniversary. Airrack’s prank video led to millions of views on YouTube Shorts, showcasing the power of creator partnerships. Similarly, Allstate wanted to connect with younger sports fans who aren’t typically found on TV. They teamed up with YouTube creator Destroying and surrounded the entire universe of football content on YouTube, including NFL Sunday Ticket. The result? An 18% lift in brand searches, six times higher than Allstate’s historical results.

AI is the Secret Sauce Behind These YouTube Hits

In the high-speed digital advertising space, every dollar matters. That’s where AI comes in, to drive better performance and efficiency than anyone has ever seen or realized. When Samsung launched the Galaxy S24, for instance, they utilized Google AI to make sure that the right format reached the right audience at the right time. This approach garnered a 6% increase in brand searches and a 13% boost in conversions. AI only amplifies these effects but delivers relevant messages to the right audiences, making the tool invaluable to the modern marketer.

Why Every Brand Needs to Be on YouTube—Here’s What You’re Missing!

What YouTube has that no one else does is scale and engaging content. Be it a Super Bowl commercial or a creator-led ad campaign, YouTube brings together everything a brand needs. Take the case of Booking.com’s Super Bowl commercial featuring Tina Fey. They stitched together their messaging across the consumer journey on YouTube to diversified targets—their messages reached segments of audiences with different content. The result? More than 100 million views in the first week; 35% only saw the ad on YouTube during game week.

A successful YouTube strategy for brands requires a fresh approach to big-screen advertising. Partnering with creators is a great start, but there’s more. Using YouTube Select lineups, which feature the top 1% of YouTube content, helps brands achieve relevance at scale. Leveraging AI for optimization ensures that every piece of creative reaches its full potential, driving better results with less effort.

The Bottom Line

With YouTube today, one reaches audiences in ways no other medium has quite done. From employing influencer power to AI-catalyzed abilities, YouTube is upping the ante for marketers. In the future, too, brand marketing will no doubt continue to be dominated by YouTube, a trend that no other platform can offer. If you aren’t already on YouTube, it’s high time to get on board and check out the myriad of possibilities this platform opens up for your brand.

Ad fatigue is an emerging concern in today’s fast, on-the-go world of digital marketing. Audiences are constantly bombarded by ads from all directions, and if you’re a marketer or advertiser, it’s likely you’ll feel the decline in engagement over time as your audience becomes desensitized to your ads. The good news? There are ways to fight ad fatigue—and it begins with new engaging ad experiences.

Firstly, What is Ad Fatigue?

Ad fatigue occurs when the target audience continuously sees your ad to the point of becoming unresponsive. When this occurs, your CTR dips and the effectiveness of the campaign will dwindle as the return on investment (ROI) drops. Simply put, your audiences get tired of seeing the same thing over and over again.

Numbers Don’t Lie

Ad fatigue is a critical issue for marketers, highlighted by some alarming statistics.

• A staggering 91% of people feel that ads have become more intrusive, and 87% believe there are more ads now than ever before.
• The average person encounters between 4,000 and 10,000 ads daily, leading to ad overload.
• As a result, 83% of people are keen on filtering out intrusive, repetitive ads to limit noise.

These ad fatigue statistics emphasize the importance of addressing it to maintain engagement and prevent diminishing ROI efforts. Innovative ad experiences offer a solution for keeping your audience engaged and your campaigns effective.

Innovative Ad Experiences: A Fresh Approach to Engagement

Traditional display ads very often fall by the wayside in today’s digital environment. Static images, videos, and one-tone messaging just don’t cut it anymore. If you actually want to put up a good fight against advertisement fatigue, you’ll need to build out ads that are dynamic, interactive, and attuned to your audience’s preferences. That’s where innovative ad experiences come into play.

Introducing Crafters by Silverpush: The Antidote to Ad Fatigue

One of the most effective tools in fighting ad fatigue is Crafters. This is an ingenious AI-driven tool that lets brands dynamically create video ads for each individual viewer. By applying a layer of interactivity and generating countless variations, Crafters ensures that every other time your audience sees your ad, it will be something new and relevant.

Benefits of Using Crafters

Bringing customized ad experiences to life does not need to be laborious and expensive. This is how Crafters makes it easy: it uses AI and machine learning to reimagine video advertising.

With over a decade of experience in the field of hyper-contextual targeting, Crafters is an interactive CTV and OLV ad-delivery powerhouse that sparks engagement during the most engaged moments. It provides precise contextual strategies like competitive conquesting and influencer alignment while giving interactive creative that boosts consumer decision-making.

Crafters’ deep learning engine discovers new audience insights, while features on brand suitability can be tailored to your set of values. More importantly, their assortment of engaging video formats far outperforms the standard ad format for higher engagement, recall, and purchase intent. By using Crafters, you’re embracing cutting-edge technology that will maximize the impact of video advertising efforts and decrease the risk of advertisement fatigue.

Success Stories: How Alodokter Got a Double-Digit Engagement Rate with Crafters

In a time when mental health has rarely been spoken of, Alodokter’s “Talk Can Save Lives” campaign came to be, right on World Mental Health Day. The campaign teamed up with i-DAC Indonesia and leveraged a creative intelligence solution from Silverpush – Crafters. This innovation of using AI transformed the regular video ad into an engaging, interactive EmotionBot for raising awareness and support for mental health.

The brand video ad introduced the “Talking Banner,” an innovative interactive ad format designed to engage users in mental health awareness. This banner invites users to enter keywords related to their mental health, triggering relevant content and offering real-time conversations with mental health experts.

The campaign turned out to be a huge success, with over 300,000 actions of engagement and over 800 calls received at consultancy. What was in the estimated time frame is that the rate of engagement rose to 9.73%, while app installs increased by 20% within the 7-day campaign period. Such remarkable results will prove the power of tapping into empathy together with cutting-edge technology in solving critical social problems.

The campaign’s success was further validated through great performance at the prestigious Mob-Ex Awards 2024, where it won 2 Gold and 2 Bronze awards across several categories.

To Sum Up

The combat against ad fatigue could not be more relevant than in today’s digital environment. Using innovative tools such as Crafters will allow the creation of dynamic and interactive advertising experiences that hold your audience captive and keep campaigns running without a hitch. The future of advertising lies in innovation and engagement, and with Silverpush, you’re well-equipped to lead the charge.

Ready to see for yourself how Crafters can bring an evolutionary change to your ad campaigns? Schedule a demo right away and realize dynamic, personalized video ads that really touch the soul of your target group.

Hispanic Heritage Month is a time to honor the contributions of Hispanic and Latino Americans to the U.S. economy. Yet, it also reflects the potential such a market might hold for you. Being a marketing professional, you know the importance of hitting the right target for your ad campaigns, and you will not prefer to lag behind in making an attempt to reach this big, influential populace: the Hispanic community. Let’s dive into how you can connect with this dynamic audience on YouTube, the RIGHT way!

Why You Should Focus on the Hispanic Community?

First, let’s talk numbers. The Hispanic population in the U.S. is booming! They make up 19.3% of the population and are projected to have a buying power of $2.8 trillion by 2026. That’s like the fifth-largest economy in the world! Ignoring this market means leaving a huge opportunity on the table.

Beyond their sheer size, Hispanics are highly engaged online, especially on YouTube. A recent study found that they consume more than eight hours of online video per month, over 90 minutes more than the U.S. average. And they are more likely to watch YouTube than any cable network. They’re looking for content that reflects their culture and values, and they’re more likely to engage with brands that understand them.

Understanding Your Audience: It’s More Than Just Language

While language is important, understanding the US Hispanic market goes much deeper. It’s about recognizing the diverse cultures, traditions, and values within this community.

• Demographics and Buying Power: The Hispanic population is young and growing, with significant purchasing power across various categories like automotive, food, and personal care.
• Cultural Diversity: Remember, the Hispanic community is not a monolith. People from Mexico, Puerto Rico, Cuba, and other Latin American countries each have unique cultural nuances.
• YouTube Habits: Hispanics are mobile-first when it comes to video consumption. They look for culturally relevant content, often in Spanish, and are highly influenced by YouTube when making purchase decisions.

How Hispanics Use YouTube: Key Insights

• Mobile First: 59% of Hispanic mobile video viewers turn to their smartphones first to watch video, higher than the general population
• Culturally Relevant Content: They actively seek culturally relevant content; 70% say it increases their ad attention.
• Language Preferences: While many are bilingual, 80% prefer content in Spanish.
• Influenced by YouTube: 75% go to YouTube first when they want to learn more about a product or service through video.

Leveraging Hispanic YouTube Behavior for Effective Advertising

To create impactful YouTube campaigns for Hispanic audiences, consider these strategies:

1. Create culturally relevant content: Culturally relevant content boosts attention and improves brand recall by up to 41%.
2. Leverage bilingual campaigns: With many Hispanics comfortable in both English and Spanish, consider creating content in both languages or using subtitles.
3. Collaborate with Hispanic influencers: Charismatic celebrities and influencers can help introduce your brand to Hispanic consumers.
4. Emphasize family and community values: Family is central to Hispanic culture. Showcase these values in your messaging.
5. Incorporate Hispanic music and cultural touchpoints: Use music and other cultural elements to connect with Hispanic consumers on an emotional level.

Challenges in Targeting Hispanic Audiences

While there is a world full of opportunity, there are certainly challenges to be overcome. First, don’t generalize; the Hispanic community is very diverse, and one approach will not fit all. Second, it is important to address any language barriers. Brand advertisers will face many challenges when trying to advertise in Spanish, a mere translation will not do. Focusing clearly on contextual aspects that really make sense for consumers while keeping the soul of the brand intact will go a long way in terms of your Hispanic advertising efforts.

As an example, McDonald’s “I’m lovin’ it” campaign avoided this common Spanish ad targeting error. They effectively transcreated as “Me Encanta”, not just to translate literally, but more precisely for the brand identity. Lastly, pay attention to culture. An understanding of the cultural mores, values, and social interactions with your target market is key to creating appropriate and relevant advertising.

Silverpush’s Contextual Advertising Solution: Your AI-Tech Partner

To advertise to Hispanic audiences effectively on YouTube amidst the challenges, consider using Silverpush’s Mirrors AI technology. It is a state-of-the-art solution for spotting and analyzing Hispanic-specific content to hyper-contextually target.

Mirrors AI identifies personas based on demographics, cultural signals, core values, and content preferences in more than 51 languages. It peruses entertainment options such as telenovelas and movies in both Spanish and English to help place your ads in the right context.

How Mirrors Makes Hispanic Advertising Smarter: Influencers, Brands, and Cultural Scenes

Here’s how Mirrors will improve your YouTube-targeted campaigns for Hispanic audiences:

1. Identify Relevant Influencers: Mirrors helps identify relevant celebrities, influencers, and micro-influencers that will resonate with target communities.
2. Target Community-Owned Brands: Use our contextual AI solution to place your ads on competitor and community-owned brands popular within Hispanic audiences.
3. Focus on Relevant Scenes: Mirrors identifies scenes and films revolving around Hispanic cultural interests, leading to more efficient advertisement placements.

To Sum Up

Reaching and advertising to Hispanic audiences on YouTube requires deep understanding—not only of their diverse cultures but also of language preferences and digital behaviors. You can forge meaningful connections with the help of tools like Silverpush’s Mirrors AI and adherence to best practices of cultural relevance and authenticity with this powerful demographic.

Keep in mind that inclusive advertising builds trust, secures brand loyalty, and helps to drive purchase intent. In fact, 49% of Hispanics have stopped buying from brands that did not showcase their values. By creating culturally relevant campaigns for this vibrant community this Hispanic Heritage Month, you will be able to tap into its potential and grow your brand.

The news that Oracle plans to shut down its advertising business by the end of September has sent shockwaves through the ad industry. Once the most prominent advertising data seller in the market, Oracle is now closing its advertising division. This included Datalogix for offline consumer data, Grapeshot for contextual targeting, Moat’s measurement and verification, and the BlueKai audience marketplace.

Silverpush understands that the closure of Oracle’s advertising division has led to several hundred layoffs. Moreover, the sudden loss of a major platform for ad placement and data services has created a challenging time for advertisers and publishers alike.

This disruption forces them to quickly find alternative solutions, potentially leading to increased costs, reduced reach, and delays in their advertising strategies. The uncertainty and need for rapid adjustment can strain their resources and impact their overall marketing effectiveness.

However, this brings a bright opportunity for the advertisers to test more robust contextual advertising strategies and for the ​​ad tech companies to fill Oracle’s void after the shutdown.

Migrating from Oracle’s Grapeshot to Mirrors by Silverpush

Advertisers are now exploring new alternatives and discovering numerous opportunities to implement more robust contextual strategies. Although transitioning from Oracle’s Grapeshot advertising to another ad tech solution can be challenging, we are here to support you every step of the way. Silverpush views this as an opportunity for advertisers to conduct extensive testing with us, enabling the creation of more effective media strategies that drive tangible business results.

Silverpush, a global leader in adtech, has consistently pushed the boundaries of contextual advertising. Headquartered in Singapore, the company boasts a robust worldwide presence with over 250+ employees and operations in 20+ countries.

Recognized for its cutting-edge technology and innovative solutions, Silverpush has earned several industry accolades, including the Best AI Platform Award and the Most Innovative Company Award. Our recent expansion strategy focuses on enhancing our AI capabilities and extending our market reach in APAC, the US, and Europe to ensure we continue providing top-tier service to our clients.

What Does It Do?

1. Intelligent Contextual Targeting: Identifies hyper-relevant contexts aligned with brand goals/objectives.
2. Custom video lineup: Tailored video-level targeting, offering fully customizable lineups for campaigns, scalable to highly engaged audiences for optimized CPMs.
3. AI Prompts: Optimizing CTAs Language processing models and vast knowledge create compelling dynamic CTAs that grab your audience’s attention and drive better consideration.
4. Real-Time Actionable Insights at Your Fingertips: Comprehensive dashboard with real-time tracking and in-depth analytics with actionable insights to maximize your ROI.
5. Identify Made for Kids Content: The advanced AI technology categorizes videos intended for children using the Kids content classification model. Custom Inclusion & Exclusion themes further enhance suitability.
6. Cookieless Targeting Solution: Reach your target audience without invading their privacy.

For more information on how mirrors can be a game changer for your next advertising campaign, fill out the form.

As Cannes 2024 concludes, the echoes of vibrant discussions, insightful panels, and significant meetings continue to resonate. This year’s central theme was clear: AI’s growing dominance in advertising solutions, optimizing campaigns for business outcomes, and reaching audiences effectively across various screens.

With videos becoming increasingly digital, the potential for more addressable and measurable outcomes is here. This means our industry must collectively break free from the outdated legacy mindset and embrace all the insights and AI-powered solutions now available to us.

Here’s a recap of the highlights from Silverpush’s time at Cannes Lions 2024.

VideoWeek Futurescape: The AI Era

Futurescape was a new event launched in partnership with Future Week, VideoWeek’s sister publication. The latent potential for AI to disrupt media and advertising is overwhelming to even the most seasoned AI expert.

The week began with an enlightening fireside chat on harnessing AI for success in video media buying, featuring Liz Duff from Total Media, Paul Briggs from Silverpush, and Natasha Wallace from Jellyfish. The discussion highlighted the importance of AI in video and media buying, having humans in the loop for ensuring fair and ethical advertising, and more. This event honed in on the disruption to the creative industries in advertising and the impact on media production.

“AI has made significant strides in the past 1-2 years, enabling contextual solutions and allowing for the scalable targeting of videos using computer vision metrics. It’s quite exciting to be in this space” – Paul Briggs, SVP Europe, Silverpush

VideoWeek Horizons: Transforming Media Content Creation with LLMs

VideoWeek Horizons brought together key leaders in Video & CTV Advertising to connect and identify opportunities over the coming year.

Mr. Hitesh Chawla, CEO of Silverpush, discussed how AI, especially generative AI and large language models (LLMs), is revolutionizing media content creation. He emphasized how training powerful AI models with relevant information can generate human-like text, translate languages & write different types of creative content.

Silverpush’s innovative AI solutions have been helping brands reach their most relevant audience in the right context at the right moment. The next-gen AI solution processes content via AI to build better data around what was happening inside a video and deploy ads.

He also emphasized the continuous advancements in generative AI, the need for integrated conversations between creative and media teams, and the importance of leveraging data-driven insights to enhance campaign effectiveness and audience engagement.

“With so much advancement continuing in generative AI and large language models (LLMs), a huge excitement is natural.

Agencies now have been adapting to test and learn to a greater degree, with so many amazing new tech partners bringing fresh opportunities and insights.

And finally, creative and media still need to be more siloed on the agency side. There is great work on both sides being created in a vacuum.” – Hitesh Chawla, CEO, Silverpush

Beet.Tv: Global Leadership Summit – All Things AI

Exploring How LLMs are Driving AI Innovation in Advertising

At the Global Leadership Summit, Hitesh Chawla presented how Large Language Models (LLMs) have transformed the digital advertising processes. He noted that LLMs have revolutionized content creation, audience targeting, and creativity in campaigns, significantly enhancing how advertisers search, create, and automate tasks.

The Future of Video Media Buying: Harnessing AI for Success

In another notable presentation, Kyle Waxman, EVP of North America at Silverpush, explored the future of video media buying. He emphasized how AI can drive success in media buying by enabling precise targeting, optimizing outcomes, and transforming traditional processes.

Cannes 2024 showcased how AI is not just a futuristic concept but a present-day reality reshaping the advertising landscape. The emphasis was on leveraging AI to drive meaningful and measurable outcomes, promising a more connected and efficient future for the industry.

Match Night BBQ: England vs Denmark

Silverpush hosted a BBQ for the England vs Denmark group to close out the Cannes week as part of UEFA Euro 2024.

The event combined sports and networking, offering attendees a relaxed setting to unwind and connect. The thrilling game, a BBQ spread, and engaging conversations about AI’s role in advertising made it a memorable evening.

In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how integral this technology has become to the UK ad industry. On the other hand, mobile programmatic ad spending increased at a similar rate of 12.7%. However, Connected TV (CTV) advertising is expected to outperform both, growing by 20.7%, which is 8 percentage points higher.

Programmatic is dominating the market. More than four out of every five (85%) British pounds is conducted programmatically, and this proportion is projected to grow in the coming years. This trend holds substantial global importance.

What is Programmatic Advertising?

Programmatic advertising refers to the automated buying and selling of online advertising space, utilizing software and algorithms to facilitate the process. Unlike manual advertising, which depends on negotiation between publishers and marketers, programmatic buying leverages technology to purchase ad space efficiently. 

The UK, being one of the largest digital ad markets worldwide, boasts a high programmatic uptake, making it the third-largest programmatic ad market globally. With programmatic ad revenues reaching approximately 38 billion USD in 2023, the British market is surpassed only by the United States and China.

Here are the key aspects of programmatic advertising:

1. Automation: Unlike traditional ad buying, which involves manual processes and negotiations, programmatic advertising uses automated systems to purchase ad space. This makes the process faster and more efficient.
2. Real-time Bidding (RTB): One of the most common forms of programmatic advertising is real-time bidding. In RTB, ad impressions are bought and sold in real-time auctions that occur in milliseconds before a webpage load for a user. This allows advertisers to bid for ad space based on the user’s profile and the likelihood of the ad’s success.
3. Data-driven: Programmatic display advertising relies heavily on audience data to target ads. Advertisers use data from various sources, including user demographics, behavior, and interests, to ensure their ads reach the right audience at the right time.

Notable Key Trends in Programmatic Advertising in 2024

1. CTV Advertising

CTV is becoming one of the main focal points for UK media buyers. A global survey indicated that 85 percent of marketers expect to increase their CTV ad spend in 2024 as viewers switch from cable and satellite to over-the-top (OTT) video content. (Source: Statista)

2. Advanced Integrated AI and Machine Learning Support

The integration of advanced AI & ML is transforming the programmatic ads industry, redefining the conception & inclusion of Ad campaigns. These cutting-edge technologies can now analyze vast quantities of data with remarkable speed and accuracy, significantly enhancing advertiser’s ability to comprehend & predict consumer behavior. With the capabilities of AI & ML, advertisers are able to optimize their campaigns dynamically. Through this process, the delivery of highly targeted & personally relevant advertising experiences is possible for every consumer. 

3. Cookieless Advertising

Among the evolving trends in programmatic advertising, the shift away from cookies is particularly unpredictable. Google’s planned discontinuation of cookie support has been a topic for years. Initially set for the second quarter of 2022, it was delayed to 2023, and now it has been postponed again to 2025, giving advertisers more time to adapt.

Third-party cookies play a crucial role in various advertising functions such as targeting, frequency capping, measurement, and attribution. With the impending phase-out of cookie support by Google and other platforms, alternative solutions are necessary.

Proprietary data offers a wealth of valuable insights for advertisers, including user preferences and purchasing patterns. This data opens up numerous possibilities and can be leveraged in several ways, such as:

• Expanding the scope of user data.
• Addressing registration obstacles.
• Enhancing audience segmentation and contextual targeting.

4. Programmatic Digital Out-Of-Home Will Reach New Heights

In 2024, programmatic digital-out-of-home (pDOOH) advertising is expected to grow significantly. Spending on pDOOH ads is projected to increase by 57% from 2023 to 2028, reaching $15.53 billion. This growth shows how effective and innovative pDOOH advertising has become. Most marketers trust pDOOH because it provides a safe environment for brand messages. Two out of three marketers believe it ensures brand safety. Brands that can make memorable and eye-catching ads for pDOOH will benefit the most. These ads should be personalized, interactive, and immersive to attract and engage audiences effectively.

5. Various Forms of Advertising in the Programmatic World

In 2024, the integration of AI in creative optimization will become more prominent. Artificial Intelligence tools will leverage data to tailor ad creatives in real time, ensuring that users see the most relevant and engaging formats. Expect to see a rise in video formats and in-app ads, providing a direct connection to customers during their most engaged moments. Dynamic creatives will elevate personalization to new heights, adapting ad content in real time based on user behavior and preferences. This innovation has the potential to revolutionize conversion rates.

Ready to integrate the latest UK programmatic advertising trends into your 2024 marketing strategy? In the UK, programmatic digital display ad spending will account for 96.0% of the overall digital display market this year, highlighting its dominance in sectors like e-commerce. Innovations such as cookieless marketing, personalization, and AI-powered solutions are transforming how businesses market and convert customers. To achieve your business goals and leverage these new technologies, connect with us now!