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Contextual Segments
Unlocking the Power of First-Party and Zero-Party Data: Future of Privacy-Focused Advertising
In 2023 expected data collection from the first-party and zero-party is 118 zettabytes. Data is the backbone of modern marketing, providing brands with valuable insights into consumer behavior and enabling them to craft targeted campaigns that resonate with their audience. However, the landscape is rapidly changing, with evolving privacy policies making it increasingly challenging to […]
Silverpush and PubMatic Announce Partnership to Revolutionize Digital Advertising in the APAC
Two main leaders of the adtech industry unite to empower advertisers with advanced data-driven tools. Silverpush and PubMatic have announced a strategic partnership to revolutionize digital advertising in the APAC region. The partnership aims to help brands and advertisers better connect with their target audiences through data-driven advertising. Silverpush, a global leader in the AI-powered […]
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The Demise of Third-Party Cookies: Can AI Advertising Fill the Void?
As third-party cookies crumble, AI advertising is gearing up for its time in the spotlight – get ready for the rise of the machines in the ad tech industry! The importance of third-party cookies can be well understood by digital marketers who rely on these small pieces of information to serve personalized ads to their […]
Targeting Back-to-School Shoppers with Contextual Advertising
Want to get straight A’s in your back-to-school campaigns? Contextual advertising can help! It’s not just students who are excited about the back-to-school season; the outlook for marketers is positive too. Ad spending during the back-to-school season in 2022 was approximately $110.7 billion, and it’s expected to increase this year, presenting a massive opportunity for […]
The Rise of Programmatic Advertising: Top 5 Trends Shaping the Industry
Want to know where programmatic advertising is headed? Check out the blog which talks about the top 5 programmatic advertising trends to keep an eye on, including the rise of connected TV, the importance of privacy and transparency, and more. Programmatic advertising has revolutionized the world of digital marketing by utilizing automation to buy and […]
Study Reveals 40% of Marketers Anticipate Rise in Brand Safety Concerns
Mediaocean, a major multi-channel advertising platform, has recently published its 2022 Market Report and 2023 Forecast report, which highlights the ongoing worries about the safety and appropriateness of media environments. According to the report, more than half of those surveyed anticipate their brand safety concerns to remain the same in the coming year, while almost […]
The Cookieless Future: How to Thrive in the Life After Cookies?
With 60% of global web traffic going cookieless by 2023. Advertisers are still not clear on how to navigate the landscape in the cookieless future. Silverpush’s AI solutions will help fill this gap by providing alternative targeting methods to advertisers & publishers. Going back to 1992, the year when Netscape made a significant impact in […]
