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Ignoring CTV Advertising in 2023 is Not an Option: Here are the Top 5 Reasons Why
Learn the top 5 reasons why connected TV advertising should be a part of your omnichannel marketing mix in 2023. Introduction Over one-third of American households now rely on streaming for their television entertainment. How can marketers stay caught up when the majority of the audience is cutting cords? According to an IAB survey, buyers […]
Shifting Industry Priorities in 2023
This past year has brought a roller coaster of ad spending. To prepare for 2023, industry professionals must be curating media strategies in anticipation of increasing macroeconomic headwinds. Innovation is definitely a big player in 2023, with advertisers eager to lead disruption in new forms of audience engagement, like 3D ads, while also expanding their […]
Meta Violates GDPR with Non-Compliant Targeted Ad Practices, Earns Over $400 Million in Fines
Meta has been once again hitting with a major GDPR violation. As of January 4, 2023, Meta has earned itself a fine of more than $400 million for its latest data privacy misstep. The EU’s Ireland-based Data Protection Commission levied two sets of fines after ruling that EU-based users have been illegally forced to accept […]
The Future of CTV: Drive Audience Engagement with New Ad Formats
2021 was a record year for CTV. At least one CTV device could be found in over 80% of American homes, and the CTV budget is expected to double by 2026. However, the key to unlocking those ad dollars lies in connection to unite audience-based buying with the sort of high-quality, engaging content for which […]
