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Reach the $2.8 Trillion Hispanic Market on YouTube with Contextual AI
Hispanic Heritage Month is a time to honor the contributions of Hispanic and Latino Americans to the U.S. economy. Yet, it also reflects the potential such a market might hold for you. Being a marketing professional, you know the importance of hitting the right target for your ad campaigns, and you will not prefer to […]
I-dac Indonesia and Silverpush Shine Bright at Mob-Ex Awards 2024
In a world where mental health problems too often live in the shadows, it is heartening to observe new approaches that shatter the silence and save lives. Silverpush is very excited to share that i-dac Indonesia, in partnership with Crafters, has done exceedingly well at the prestigious Mob-Ex Awards 2024 and won 2 Gold and […]
Migrate from Oracle to Silverpush: Unlock Advanced Contextual Advertising Solutions
The news that Oracle plans to shut down its advertising business by the end of September has sent shockwaves through the ad industry. Once the most prominent advertising data seller in the market, Oracle is now closing its advertising division. This included Datalogix for offline consumer data, Grapeshot for contextual targeting, Moat’s measurement and verification, […]
Cannes 2024 Recap: Silverpush Takes AI Discussions to the French Riviera
As Cannes 2024 concludes, the echoes of vibrant discussions, insightful panels, and significant meetings continue to resonate. This year’s central theme was clear: AI’s growing dominance in advertising solutions, optimizing campaigns for business outcomes, and reaching audiences effectively across various screens. With videos becoming increasingly digital, the potential for more addressable and measurable outcomes is […]
Back to School YouTube Advertising
UK Programmatic Advertising Spending & Trends in 2024
In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how integral this technology has become to the UK ad industry. On the other hand, mobile […]
Cultivating Connections: Multicultural Advertising for Modern Brands
Silverpush Wins Bronze with Heinz at MMA SMARTIES MENA 2024 for Real-Time Marketing
We are thrilled to announce that Silverpush with Heinz Africa & FZE in collaboration with Carat received a bronze award for the campaign “Heinz and Silverpush Win The Slowest Race With AI” under the Impact Category: Real-Time Marketing at the MMA Smarties MENA Awards 2024. The campaign aimed to highlight the unique characteristic of Heinz […]
Pride 2024: Gen Z Edition
Pride holds profound significance for young people, regardless of their LGBTQ+ status. It transcends mere symbolism, embodying a celebration of inclusivity and love. However, Gen Z is increasingly scrutinizing the authenticity behind corporate support during Pride. A superficial display, such as a rainbow logo, no longer suffices to demonstrate alignment with their values. Discover how […]
The Fast Lane of Formula 1’s Advertising Strategy
Formula 1 (F1) transcends the realm of mere sport, evolving into a meticulously crafted spectacle that blends exhilarating speed, strategic brilliance, and cutting-edge technology. From the luxurious harbors of Monaco to the bustling streets of Singapore, F1 captivates audiences worldwide. During the Eifel Grand Prix weekend, the collaboration between YouTube and F1 garnered significant traction, […]
