Search Results for:
Senior Sales Manager
Silverpush is an advertising technology firm providing AI-Powered contextual solutions. It helps brands and agencies target relevant audiences in the cookie less world without meddling with their privacy. The company has worked with Ford, Nestle, Coca-Cola, Samsung, etc. Silverpush operates in 18+ countries across South East Asia, the Middle East, Africa, the USA, the UK, […]
Super Bowl Advertising: A Month-Long, Multi-Screen Event for Brands
For Americans, there are two events that they hyped for a whole year – Football season, and waiting for football season. Football remains highly popular among Americans, with searches for “NFL Draft” and viewership numbers showing an unwavering interest in the sport. According to Google Search data, football is more popular than any other sports […]
Client Servicing
Silverpush is an advertising technology firm providing AI-Powered contextual solutions. It helps brands and agencies target relevant audiences in the cookie-less world without meddling with their privacy. The company has worked with Ford, Nestle, Coca-Cola, Samsung, etc. Silverpush operates in 18+ countries across South East Asia, the Middle East, Africa, the USA, the UK, and […]
Advertising in the Age of Climate Change: The Adoption of Carbon Emission Metrics
The urgency of the climate crisis is increasing, and the media industry is no exception. While some professionals are working to reduce their direct operational emissions, there is an urgent need for common standards to be set for indirect emissions that come from digital advertising. The digital advertising industry is becoming increasingly aware of the […]
W3C Opposes Google’s Proposals for Handling Cookies in Chrome
The World Wide Web Consortium (W3C) division has denied Google’s Topics API proposal, which was presented in the previous year with the intention of replacing third-party tracking cookies in Chrome. The proposal was rejected because it was considered to be intrusive. In a GitHub post, Amy Guy of the W3C’s Technical Architecture Group (TAG) wrote […]
Complete Guide to Reaching Audience with Cookieless Advertising
What’s your alternative game plan for effective cookieless advertising? Haven’t thought about it yet? The time is now! Introduction The complete year of 2022 was dedicated to cookies! Panic is setting in amongst marketers owing to mounting privacy laws and the ban on cookies, causing them to re-evaluate their strategies. The year 2023 will be […]
Ignoring CTV Advertising in 2023 is Not an Option: Here are the Top 5 Reasons Why
Learn the top 5 reasons why connected TV advertising should be a part of your omnichannel marketing mix in 2023. Introduction Over one-third of American households now rely on streaming for their television entertainment. How can marketers stay caught up when the majority of the audience is cutting cords? According to an IAB survey, buyers […]
Shifting Industry Priorities in 2023
This past year has brought a roller coaster of ad spending. To prepare for 2023, industry professionals must be curating media strategies in anticipation of increasing macroeconomic headwinds. Innovation is definitely a big player in 2023, with advertisers eager to lead disruption in new forms of audience engagement, like 3D ads, while also expanding their […]
Meta Violates GDPR with Non-Compliant Targeted Ad Practices, Earns Over $400 Million in Fines
Meta has been once again hitting with a major GDPR violation. As of January 4, 2023, Meta has earned itself a fine of more than $400 million for its latest data privacy misstep. The EU’s Ireland-based Data Protection Commission levied two sets of fines after ruling that EU-based users have been illegally forced to accept […]
The Future of CTV: Drive Audience Engagement with New Ad Formats
2021 was a record year for CTV. At least one CTV device could be found in over 80% of American homes, and the CTV budget is expected to double by 2026. However, the key to unlocking those ad dollars lies in connection to unite audience-based buying with the sort of high-quality, engaging content for which […]
