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UK Programmatic Advertising Spending & Trends in 2024
In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how integral this technology has become to the UK ad industry. On the other hand, mobile […]
Cultivating Connections: Multicultural Advertising for Modern Brands
Silverpush Wins Bronze with Heinz at MMA SMARTIES MENA 2024 for Real-Time Marketing
We are thrilled to announce that Silverpush with Heinz Africa & FZE in collaboration with Carat received a bronze award for the campaign “Heinz and Silverpush Win The Slowest Race With AI” under the Impact Category: Real-Time Marketing at the MMA Smarties MENA Awards 2024. The campaign aimed to highlight the unique characteristic of Heinz […]
Pride 2024: Gen Z Edition
Pride holds profound significance for young people, regardless of their LGBTQ+ status. It transcends mere symbolism, embodying a celebration of inclusivity and love. However, Gen Z is increasingly scrutinizing the authenticity behind corporate support during Pride. A superficial display, such as a rainbow logo, no longer suffices to demonstrate alignment with their values. Discover how […]
The Fast Lane of Formula 1’s Advertising Strategy
Formula 1 (F1) transcends the realm of mere sport, evolving into a meticulously crafted spectacle that blends exhilarating speed, strategic brilliance, and cutting-edge technology. From the luxurious harbors of Monaco to the bustling streets of Singapore, F1 captivates audiences worldwide. During the Eifel Grand Prix weekend, the collaboration between YouTube and F1 garnered significant traction, […]
Mother’s Day Spending Across the World
Win Gold for Summer Olympics 2024 with AI-Powered Video Ads
The Paris Olympic Games 2024 is not merely a gathering of the world’s finest athletes, but it’s a testament to unity, diversity, and the pinnacle of human excellence. The grand spectacle sparks surges in consumer engagement and purchase intent worldwide. Whether you operate shoe boutiques in Ohio, bicycle repair shops in Manchester, restaurants in Paris, […]
Interactive Video Ads: Turn Passive Viewers to Active Participants
Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, and clickable features, these ads present an unparalleled avenue for brands to connect with their audience. Viewers are no longer just observers but are encouraged to engage deeply […]
Silverpush Wins Gold with Audi India at Digixx Awards 2024 for Best Chatbot Use
Silverpush clinched the prestigious gold medal at the Digixx Awards 2024, in collaboration with Audi India and PHD, for their outstanding achievement in the category of ‘Best Use of Chatbot.’ This remarkable feat was accomplished through Audi’s strategic utilization of Silverpush’s dynamic video optimization solution, Crafters, to promote their latest automotive marvel, the Q8 E-tron […]
The Olympics: More Than Just A City-Wide Event, A Global Marketing Opportunity
Remember the electrifying moment when Michael Phelps clinched his 8th gold medal by a mere 1/100th of a second? Or the breathtaking sight of Simone Biles flawlessly landing her Yurchenko double pike? With such iconic moments set to captivate audiences worldwide, the upcoming Summer Olympic Games in Paris present an unparalleled opportunity for brands to […]
