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Silverpush Partners With AdMatic To Expand Presence in Turkey

PUBLISH DATE: 24 February 2020

Silverpush makes available its full range of AI-powered video intelligence solutions in Turkey.

Silverpush, a leading marketing technology provider, has partnered with Turkey’s AdMatic to provide its AI and computer vision powered video intelligence solutions in Turkey.

Kartik Mehta, Chief Revenue Officer at Silverpush, said: “Our entry into the Turkey market is part of our global expansion. We have successfully established ourselves in the Southeast Asian, Middle Eastern and African markets, and recently in the UK. Now, this partnership with AdMatic marks our entry into the mature Eastern European market.”

In-video context detection platform developed by Silverpush utilizes AI along with computer vision for effectively detecting logos, faces, emotions, objects, activities and scenes in videos. Thus, this platform enables placement of only those in-video ads that are relevant to the content being watched by the users.

Silverpush’s brand safety platform makes use of the AI-powered in-video context detection technology to contextually filter out content that is regarded unsafe or inappropriate by a brand. This platform overcomes the limitations of traditional measures such as keywords list and provides a safe and suitable video environment to brands.

Silverpush helps brands to capitalize on live moments through its moment marketing platform, thus enabling them to connect with their consumers at the right time. Silverpush’s technology not only effectively syncs TV ads with digital ads in real-time, but also sport events, current trends, pollution levels and weather updates.

“We are thrilled to enter an exclusive partnership with Silverpush in Turkey,” said Okay TUG, VP Global Markets of AdMatic. He further stated – “By leveraging artificial intelligence and computer vision technologies afforded by these ingenious products, brands and advertisers in the Turkish market will be able to innovatively, effectively and safely achieve their advertising goals. This innovation in advertising technology will boost the effectiveness of campaigns leading to unparalleled reach and user engagement along with enhanced brand experience.”