Dynamic product ads have restructured the way advertisers promote their products online. This type of advertising uses information to make ads that are more relevant to the audience, and it changes them as they browse the internet. This further helps advertisers reach the right audience and get better results from their ads.

As online shopping keeps getting bigger, dynamic ads are becoming more and more important for companies that want to get noticed and do well in the market.

Introduction to Dynamic Product Ads

Dynamic product ads are a type of online digital advertising that allows advertisers to display highly personalized and relevant product recommendations to their relevant audience.

Typically, they work by automatically pulling in the product information from your catalogue and showing the right products to the right audience based on their past interactions with your website or app.

This type of ad can be an effective way to engage users who have already shown interest in a specific product or product category and can help increase conversion rates and online sales.

How do Dynamic Product Ads with Crafters work?

Dynamic product ads are a type of online advertising often used in e-commerce. They automatically showcase products on various digital platforms. To make dynamic product ads function, you need a product feed or catalogue. This catalogue includes details about all the items you sell on your online store, like product names, descriptions, prices, and pictures.

Crafters, powered by Silverpush, enhances regular video ads by adding an interactive layer and opens up fresh retail possibilities for brands. It connects with the audience in a unique way, encouraging them to buy your products.

Considerations for DPAs

Dynamic product ads are a powerful way to advertise products online in a personalized manner. However, there are some important things to think about when using this type of advertising:

1. Accurate and Up-to-date Product Data: To show the right products to consumers, you need to have accurate and current product information. This can be tricky if your products change often or if you store product data in different places.
2. Customization: Make sure that personalization is done well and doesn’t annoy users. Ads should be relevant and helpful, not spammy or intrusive. Mirrors contextual intelligence layered utilizes NLP and semantic analysis to understand the content of the page to ensure ads are placed in the right context at the right moment.
3. Budget and Expense Control: Set a clear budget and stick to it to make sure your advertising is cost-effective.
4. Data Protection and Privacy: Follow data protection laws like GDPR to keep user data safe and use it responsibly. Mirrors and Crafters are contextual-led innovation and, thus does not rely on third-party cookies for placing ads.
5. Audience Selection and Segmentation: Choose your audience carefully. This can be tough if you don’t know your target audience well or if you have a small list of customers.

By addressing these challenges and considerations, you can make dynamic product ads work effectively and efficiently for your business.

Final Take: The Future of Marketing is Dynamic

In conclusion, Dynamic Product Ads are reshaping the marketing landscape by offering a highly personalized approach that redefines customer engagement and drives conversions effectively. By integrating DPAs into online video advertising with Crafters by Silverpush and advanced targeting with Mirrors, you can propel your marketing strategy to new heights.

With Crafters by Silverpush, allow your brand to shine in the realm of personalized, interactive, and contextually relevant marketing. It’s time to fortify your marketing strategy and stay ahead of the competition with the potency of Dynamic Product Ads.

The festive season in India is a time of joy, celebration, and significant opportunities for brands to connect and engage with their audiences. As more and more people spend their time online, it has become crucial for businesses to leverage digital platforms effectively. One powerful tool that can help brands ace their score this festive season is interactive ads.

As we step into the festive season in India, the advertising industry is gearing up for what promises to be a blockbuster year. With Dussehra, Diwali, and the ICC Cricket World Cup 2023 on the horizon, brands are ready to capitalize on this opportunity to connect with their target audience.

By staying informed about market trends, effectively targeting specific industries, and developing engaging advertising campaigns, brands can tap into the potential of festive marketing to boost their sales and leave a lasting impression. Dynamic video advertising is a valuable tool that enables brands to distinguish themselves in a crowded marketplace and outshine their competitors.

2023 Festive Season: Brands Go All Out for Ad Revenue!

As per a report by the Economic Times, the media industry, spanning print & digital platforms, is anticipating advertising revenue to grow at double digits to more than 30,000 crore during this festive season in 2023 due to a longer period of festivals.

Based on leading advertising agencies’ reports, the projected advertising revenue for the 2023 festive season in India is estimated to be a staggering $5.5 billion. This is a significant increase from the previous year, driven by the convergence of major festivals and highly anticipated sporting events.

Read More: Navigating Path in Programmatic with Contextual advertising

The Growing Trend of Online Shopping in India

Deloitte India predicts that the online retail market in the country could surge to a staggering USD 325 billion by 2030, a significant leap from the USD 70 billion recorded in 2022. This remarkable growth is primarily attributed to the rapid expansion of e-commerce in tier-2 and tier-3 cities.

In 2023, online shopping in India is reaching new heights, with an increasing number of consumers turning to the internet for research & purchase products. According to a study, 81% of consumers go online to find information about the product/service before making a buying decision.

In FY 2021-2022, as per a report by Mint, the number of annual online shoppers in India was about 185 million across India. This number is likely to increase to 425 million by 2027. 

Leveraging Dynamic Online Video Ads for Personalized Festive Advertising

Let’s explore strategies, insights, and trends behind successful festival ad campaigns. Here’s how your brand can leverage granular targeting, innovative strategies, and interactive ad experiences to stand out during festive seasons, captivate your audience and elevate your brand recall.

1. Captivate Users Amidst Festival Frenzy!

Festivals bring people together, both personally & digitally, leading to a significant increase in online activity. To cut through the digital clutter and capture user attention, brands should craft innovative and interactive campaigns.

By leveraging the power of dynamic & interactive video advertising for shoppable ads new retail opportunities by allowing brands to connect with people in a new way and stimulate the user to make a purchase.

2. Understand the Cultural Significance

India’s festivals are steeped in rich culture and tradition. To create compelling campaigns, brands should begin by gaining a profound understanding of the cultural significance of the celebrations they aim to engage with. This comprehension serves as the foundation for tailoring messages that deeply connect with the emotions and values inherent in these festive occasions.

3. Engage your Audiences with Create Festive-Themed Content 

Brands have the opportunity to customize their short video and open web ad content to harmonize with the festive ambience. By incorporating festive colours, symbols, and music, they can craft an immersive experience for their audience. This approach allows them to showcase how their product or service can elevate and become an integral part of the festival celebrations, enhancing the overall festive experience.

4.  Evoke Nostalgia and Emotions Through Compelling Storytelling

Crafting messages that evoke nostalgic childhood days or cherished festive memories not only enriches content but also bolsters the authenticity of the brand. Furthermore, relatable content has the power to kindle nostalgia, prompting individuals to feel compelled to share it with their loved ones. This not only boosts brand visibility but can also foster the creation of a dedicated and loyal customer base.

5. Run targeted Innovative Ads & Optimize for Mobile

Given the rise of mobile internet usage in India, it’s imperative to prioritize the optimization of ad campaigns for mobile devices. To maximize the impact of festive campaigns, it’s essential to segment your audience based on demographics, preferences, and behaviour. This segmentation ensures that your ads are strategically delivered to the right audience, at the right time, enhancing their effectiveness.

Final Take

This festive season, it’s all about maximizing your brand’s awareness and leading to more clicks. Dynamic video optimization tool is your ticket to achieving just that. With personalized video content, data-driven insights, interactive elements, and a seamless user journey, you’ll be well-equipped to make a lasting impression on your audience. So, don’t miss out on the online video ads advantage and make 2023 unforgettable with standout Festival marketing.

Dynamic Video Optimization may seem like a concept straight out of a sci-fi movie, but it’s very much a futuristic reality. This cutting-edge technology empowers brands to seamlessly integrate text, audio, or images into their videos, creating an endless array of variations from a single video source. This innovative approach enables brands to tailor their videos to reach specific audiences, paving the way for precision-focused video marketing strategies in their media plans.

Why is this particularly crucial, especially in the current landscape? The reason lies in the explosive surge of video viewership, especially on mobile devices, on a global scale. As dynamic video optimization continues to expand rapidly, brands are challenged to discover fresh and inventive methods to distinguish themselves from their intended viewers.

Why Interactive Video Ads Are an Asset?

The average daily time people spend consuming online videos has surged dramatically, increasing by more than fourfold since the global pandemic. This upward trajectory is further propelled by the widespread adoption of mobile devices.

Interactive video has quickly become a widely used marketing tool as brands are turning every stone for consumers’ attention. According to a study by Spiel Creative, almost 90% of marketers after incorporating interactive video noted a growth in their online sales, and over 85% said that they would create more interactive videos in the future.

Enhance Your Brand’s Presence with Compelling Video Content

Brands increasingly embrace video content enriched with customized messaging that is finely tuned for specific audiences. When compared to traditional display advertising, video marketing emerges as a significantly more dynamic and interactive medium, consistently demonstrating its ability to foster heightened engagement and subtly captivate customers.

Challenge with Videos on The Open Internet

So, why are brands hesitant to leverage this technology more for their ad campaigns? Why aren’t videos dynamic? The only issue that limits the potential of a video marketing campaign is the amount of customization that can be done. Video ads today are generic and communicate the same story to all users – unlike display ads which are increasingly becoming more dynamic with widely available solutions.

Adding to the above, video production also presents its challenges which include: lengthy planning periods, high production costs, and long lead-up times. Add customization to it, and it becomes even more complex.

A Next-Gen AI Solution: Crafters

Crafters is an innovative AI tool to create dynamic video advertising that allows brands to dynamically embed interactive elements within their videos to generate unlimited video variations – cutting down on efforts, costs, time, and planning. Text is integrated using the brand’s native font type.

A brand develops a single video to showcase its latest offer. With Crafters, a different message can be shown to the user depending on multiple factors. A popular streaming platform used Crafters to increase brand awareness for their new show, in which viewers could pick a character based on the video for which that specific character is played.

Here’s a photo from the original video:

Here is an image of videos generated by Crafters that speak to a viewer’s preferences:

Our innovative AI technology allowed the brand to customize a variety of messages around the themes of characters. The campaign allowed the brand to transform its simple video ad for a new TV series into a powerful and targeted message delivered to the intended audience.

With more and more users having access to the Internet and turning to Openweb for their search, Crafters is a clever way to add a personal touch and develop multiples of one video. The future is definitely here.

Step into the ever-evolving world of online advertising, where video ads have seamlessly integrated themselves into our digital landscape. The target audience finds no respite, constantly exposed to these ads regardless of their location or activity. Behind each of these ads lies a tremendous effort, with designers painstakingly pouring hours into perfecting the visuals, discarding countless alternatives along the way. Marketers, too, have their part, carefully approving the final ads, hoping for that sought-after engagement.

But here’s the catch—despite all this effort, advertisers are facing an uphill battle in driving engagement. The human brain only retains a meager 3% of most ads it encounters. And that’s not all.

Our audience is bombarded relentlessly with the same repetitive ads, leading to a phenomenon known as “ad fatigue.” In a world where media moves in real-time, brands struggle to keep pace with consumer expectations, forcing them to churn out content in a constant battle for attention. A challenging task, indeed!

So how can advertisers secure a place in that 3%? Well, the answer is simple, focus on interactive video creatives.

How does Creative Play a Role in Driving Engagement?

Ad creatives play a crucial role in ad campaigns. The audience engages with what they see. Before reading the text they analyze how your ad is appearing and if it pleases their eyes it drives them towards the engagement.

The above statistics have already proven the point that if your ad is capable of captivating audience attention that it can surely drive engagement.

The conventional methods of creative production are no longer viable due to generic ad experiences and inconsistent designs. Brands now seek a more efficient alternative and creative automation has been a powerful resource.

Let’s dive in and understand creative automation is playing a crucial role! but first, let’s understand the basics.

What is Creative Automation?

In simple language, creative automation is the use of software to automate the creation and production of creative content. This can include things like design, copywriting, and video editing.

65% of marketers who have adopted creative automation have seen an increase in the efficiency of their creative production process.

How Creative Automation can help in Keeping the Audience Engaged?

Unlocking your audience’s mind lies in the power of personalization. If your ad fails to resonate, it’s bound to be skipped. That’s where creative automation steps in, empowering advertisers to craft tailored ad creatives that deeply connect with their target audience.

However, effective advertising demands more than just precise targeting. Advertisers must explore additional strategies, and one such solution is optimization. Dynamic video optimization offers the perfect avenue to transform standard video creatives into interactive experiences.

Given the fleeting attention span of audiences, lasting less than 10 seconds, dynamic interactive videos present a game-changing opportunity. By offering engaging elements for your audience to interact with, you can effortlessly extend their attention span to a remarkable 30 seconds or more. Captivate your audience with interactive content, and they’ll linger, enthralled by what you have to offer.

“According to studies, brands can increase their consumer engagement up to 3X with just 15-second interactive ads.”

Engage your Audience with Crafters

Silverpush introduces Crafters, an innovative technology that harnesses real-time data and user insights to revolutionize ad campaigns. Crafters empower advertisers to deliver personalized, highly relevant ad experiences to their audience through precise granular targeting.

With Crafters’ dynamic video optimization solution, advertisers gain full control over every aspect of their ad and strategy. Its endless customization options enable superior video personalization, allowing for seamless re-editing as needed. Crafters even suggest dynamic elements tailored to specific brand requirements, ensuring a truly engaging and impactful advertising experience.

Still, Thinking Why You Must Opt for Creative automation?

Here are some of the benefits of creative automation that you leverage:

1. Increased efficiency: Creative automation can help advertisers save time and money by automating tasks that would otherwise be done manually. This can free up time for marketers to focus on more strategic tasks.

2. Improved quality: Create more high-quality content by ensuring that all creative assets are consistent with the brand’s style guide and that they meet the needs of the target audience.

3. Increased personalization: Personalize content for each customer or lead. This can help marketers build stronger relationships with their customers and leads.

4. Improved ROI: When content is relevant and engaging to the target audience it automatically drives better return on investment.

Conclusion

The advertising landscape is changing rapidly, what yields results today might not work tomorrow. This change is keeping advertisers on their toes.

The only constant conclusion we can drive from the present scenario is  that “personalization and relevancy will be driving results in the future” so advertisers must leverage the power of creative automation to stand out in the crowd.

With around 4.9 billion internet users worldwide, representing 62% of the global population, people are exposed to 6,000 to 10,000 advertisements daily.

A staggering amount, isn’t it?

However, the human brain struggles to process such an overwhelming amount of content, leading to ads being ignored or forgotten. To improve consumer attention, brands must adopt effective practices.
Audience engagement has been declining on the standard video ad formats. Today’s audience demands more than just passive viewing experiences.

Let’s delve into this in our article and understand the advanced stage of video advertising – Dynamic Interactive Ads.

What are Interactive Video Ads?

Dynamic interactive video ads are a type of video ad that allows viewers to interact with the ad in a more meaningful way. This can be done through a variety of means, such as clicking on different parts of the ad, dragging and dropping elements, or answering questions.

These types of advertisements provide numerous benefits compared to traditional static video ads. They possess a higher potential for engagement, resulting in increased click-through rates (CTRs) and conversions. Moreover, they offer greater personalization options, enhancing the ad’s relevance to the viewer.

It’s Time Make the Switch to Interactive Video Ads

“According to studies, brands can increase their consumer engagement up to 3X with just 15-second interactive ads.”

Interactive dynamic video advertising is a powerful tool that can help advertisers create stronger ad recall. Still not convinced, here are a few pointers highlighting the advantages of interactive video ads.

1.Increased Engagement: This form of video ads can help to increase engagement by making the ad more interactive and engaging. This can lead to higher click-through rates (CTRs) and conversions.

2. Better Targeting: These video ads can be targeted to specific audiences based on their interests, demographics, and purchase history. This can help to ensure that the ad is seen by people who are most likely to be interested in it.

3. Improved Brand Awareness: They can help to improve brand awareness by making the ad more memorable and engaging. This can lead to increased brand recall and consideration.

5. More Personalized Experiences: Interactive dynamic video ads can be personalized to each viewer, which can help to create a more relevant and engaging experience. This can lead to higher CTRs and conversions.

6. Scalability: This form of video advertising can be easily scaled up to reach a large audience. This is because they can be created and delivered in a programmatic fashion, which means that they can be automatically served to relevant viewers based on real-time data.

5. Cost-effectiveness: It can be more cost-effective than traditional video ads. This is because they can be targeted to specific audiences, which means that they are less likely to be wasted on people who are not interested in them.

Having grasped the compelling advantages of using interactive video ads for their next campaign, let’s explore the essential steps to get started:

Steps to Get Started with Interactive Video Advertising

1. To embark on a successful interactive video ad campaign, advertisers should follow a well-structured approach.
2. Begin by selecting a suitable platform and tools that support interactive video ads.
3. Clearly define campaign objectives, outlining whether the focus is on brand awareness, lead generation, or conversions.
4. Understanding the target audience is paramount; this knowledge will shape the design of interactive elements that resonate with viewers.
5. Craft compelling and visually appealing content to maintain audience interest.
6. Design user-friendly interactions to ensure seamless engagement.
7. Thoroughly test the ad’s compatibility across various devices and browsers before launch.
8. Once the campaign is live, monitor performance metrics and user interactions to make data-driven optimizations.

Leverage Crafters to Boost Your VTR and CTRs

Dynamic video optimization is of utmost importance as it revolutionizes the effectiveness of video advertising campaigns.

By leveraging real-time data and user insights, it allows advertisers to tailor their video content to each viewer, delivering a highly personalized and relevant experience.
This level of customization not only captures the audience’s attention but also fosters a deeper emotional connection with the brand or product.

As a result, viewers are more likely to engage with the ad, leading to increased click-through rates, conversions, and overall campaign success. Lose the green screens, manual video post-production, and patched overlay text.

Crafters, a dynamic video optimization solution by Silverpush, allows you to control every component of the ad and strategy, with endless customization options for superior video personalization and seamless re-editing.

Not Just your Regular Creative Optimization!
Crafters suggest & curate custom dynamic elements as per the brand’s specific needs.

Engage Consumers ‘In the Moment’ with Crafters

Crafters enable the creation and delivery of personalized video ads to users by leveraging various sources of data.

It tailors ads based on location, language, contextual triggers, and content segment which results in giving users a much more personalized and relevant ad experience.
For example, a paint brand can give users an authentic experience of how a particular color would appear.

Conclusion

The advertising landscape is rapidly evolving keeping advertisers on their toes. In these evolving times, they need a solution that delivers better results and boosts their brand awareness. Dynamic Interactive Video Ads are one way to attract users effortlessly and achieve significantly higher CTR and VCR. It’s time to evolve your advertising strategy and stay ahead.

Crafters is here to transform traditional ads into highly advanced interactive ads with its cutting-edge dynamic video optimization. 

With global ad spending expected to exceed $295 billion by 2026, video advertising has become an immensely popular method to connect with audiences online.

With over 2 billion active users worldwide, YouTube stands as the leading video advertising platform, hands down.

Unfortunately, engaging with users through video advertising on the open web is not as straightforward and convenient as it is with YouTube videos.

Read on to discover why video advertising on the open web is lagging behind and explore various methods that can help users unlock the full potential of video advertising across the web.

Factors Hindering Video Ad Promotion on the Open Web

Below are the reasons for hesitation in promoting video ads on the open web versus YouTube and other social media platforms:

1. Low Viewability

Video ads on the open web are often skipped or muted, resulting in low viewability rates. According to a study by IAB, the average viewability rate for video ads on the open web is only 58%. In contrast, the average viewability rate for video ads on YouTube is 95%.

2. Poor Targeting

Video ads on the open web lack precise targeting options because they rely on programmatic advertising based on website content and user browsing history which reduces advertiser control.

3. Lack of Engagement

Video ads on social media platforms are more engaging than those on the open web because they play uninterrupted.

Here are the top three reasons that have kept video advertising on the open web in the backseat. However, by modifying our advertising methods and incorporating advanced techniques such as dynamic video optimization, advertisers can witness significant improvements in their campaigns.

But, first, let’s understand DVO.

What is Dynamic Video Optimization?

Dynamic Video Optimization (DVO) is an innovative programmatic advertising approach that uses data-driven insights to create personalized video ads.

By analyzing user data, including interests, demographics, and browsing history, DVO enables advertisers to customize video content for each viewer.

Real-time analytics and contextual information are leveraged to tailor the ads based on the current context.

This personalized approach enhances the ad experience, increasing the likelihood of capturing viewers’ attention and driving conversions.

Consequently, DVO delivers relevant and engaging video content that resonates with individual viewers, maximizing the effectiveness of video advertising campaigns.

Why Should Advertisers Use Dynamic Video Optimization?

1. Advanced Targeting Capabilities

DVO offers advanced targeting capabilities, allowing advertisers to reach their desired audience with precision. Delivering video ads to the most relevant viewers increases the chances of engagement and conversions.

2. Enhanced User Experience

DVO enables advertisers to create immersive and interactive video ad experiences. By incorporating features such as shoppable touchpoints, users can seamlessly explore and purchase products or services directly from the video. This improves the user experience by eliminating the need for multiple clicks and streamlining the path to purchase.

3. Data-Driven Insights

DVO provides valuable data and insights that can inform advertisers’ future strategies. By tracking user interactions, engagement metrics, and conversion data, advertisers can gain a deeper understanding of their audience’s preferences and behaviors. These insights can then be used to optimize future video ad campaigns for better results.

4. Measurable Results

With DVO, advertisers have access to detailed analytics and performance metrics. This allows them to track the effectiveness of their video ads in real time, measure key performance indicators (KPIs), and make data-driven decisions to improve campaign performance. Advertisers can easily monitor CTRs, view rates, conversions, and other relevant metrics to evaluate the success of their advertising efforts.

5. Dynamic Storytelling

DVO enables advertisers to tell compelling stories through video ads. By leveraging dynamic content insertion and personalization techniques, advertisers can tailor their messages based on individual viewer characteristics, interests, or behaviors. This approach creates a more engaging and memorable experience for viewers, leading to higher brand recall and affinity.

6. Omnichannel Reach

DVO allows advertisers to reach their target audience across multiple platforms and devices. Whether it’s mobile, desktop, social media, or connected TVs, advertisers can deliver their video ads seamlessly across various channels, ensuring maximum reach and visibility.

Enhance Your Video Creatives with Silverpush’s Crafters

Crafters is Silverpush’s highly advanced dynamic video optimization technology. It is a solution for creating and delivering personalized video ads to users based on a variety of data sources.

We all know Videos are the most engaging Ad Format. But by infusing AI and unique Interactivity features, Crafters can help brands in leveraging Video Ads on the Open Web, like never before!

Crafters will help you improve the performance of video advertising campaigns by adding a layer of contextual creativity that will drive better business outcomes.

Here are some additional tips for using DVO effectively:

1. Use the Right Data

The data you use to create your DVO campaigns is critical to their success. Make sure you’re using high-quality data that is relevant to your target audience.

2. Test Different Variations

Once you’ve created your DVO campaigns, test different variations to see what works best for your audience. This will help you optimize your campaigns for maximum results.

3. Track your Results

It’s important to track the results of your DVO campaigns so you can see what’s working and what’s not. This will help you make adjustments to your campaigns to improve your results.

Importance of Crafters: Elevate your Performance and Engagement on Video Ads

1. Advertisers

Our next-gen video optimization technology solves the problem of ads being ignored by audiences. By incorporating an interactive feature into traditional video ads, it has the potential to generate users’ curiosity and encourage them to engage with the ad. This leads to improved performance metrics such as click-through rates, lead generation, and video view-through rates.

2. Users

Users will not only view the video ad but will have various formats to interact with the ad as per their interest, ad type, and various options to redirect to the desired page.

Conclusion

With the advertising world growing at a fast rate, it’s important to keep pace. Traditional video ads fail to engage users or boost user engagement. That’s why Silverpush has developed an advanced solution delivering a staggering 2X increase in Click-Through Rates (CTRs) and an impressive uplift of nearly 60% in Video Completion Rates (VTRs) solving the problems of video advertising on the open web. Take a step towards boosting your ad performance and capturing audience attention by filling out the form on the right. Our team of experts will be in touch with you shortly to provide more insights into our groundbreaking technology.