We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy.
By continuing to use this site, or closing this box, you consent to our use of cookies.X

FAQs on Parallels |   07 Oct, 2022

FAQs on Parallels

What is Parallels?

Around 80% of the audience use mobile phones alongside watching TV during commercial breaks. Parallels, a real-time moment marketing platform displays ads parallelly on second-screen devices to recapture viewers’ attention. The ads displayed are aligned with the user’s interests and thus providing a better ad recall and improved purchase intent. 

Which are the Platforms & Devices on which Parallels Work?

Parallels works on CTV, mobile devices, laptops, and desktops. Also, it operates on social, display, and video across various screens.

What are the Different Ad Triggers on Which Parallels Operates? 

1. Sports Sync

Parallels engages sports fans by automatically activating sports ads based on real-time sporting events, running contextual creatives, and synchronizing digital ad placement during TV commercials.

2. Weather

By synchronizing real-time weather notifications with brands’ commercials, Parallels delivers brand messaging to the audience at the correct time. With weather API triggers such as temperature, wind speed, humidity, pollen, cold, and flu data, you may experience incremental outreach in multiple nations, states, and localities.

3. Pollution

Air pollution has been a source of concern worldwide. As a result, the Air Quality Index (AQI) is an important trigger for brands of air purifiers, breathing masks, health supplements, and associated health equipment, among others.

4. Current Trends

Trending events such as new economic policies or fashion week are discovered and used to activate adverts in real-time using Parallel’s NLP and AI-driven context detection technology.

Why Should Brands Choose Parallels?

Parallels helps brands strengthen their image by running integrated campaigns across multiple platforms. Some of the many reasons why brands should choose Parallels are:

1. Capitalizes on multi and cross-screen usage by syncing digital ads with TVCs to garner the audience’s attention.

2. Capture correct moments for the relevant users automatically.

3. Build stronger bonds between brands and audiences with real-time TV ad sync.

4. Deliver contextual messages and digital creatives for various live moments.

5. AI-Powered Technology does the job and leaves behind manual targeting of lists.

How to Reach Us? 

To learn more about Silverpush and its offerings, please click here.

More for You:

FAQs on Mirrors

FIFA World Cup Qatar 2022: Prepare for the Most Digital World Cup

Recommended posts
BLOGS

Advertising Trends to Look Out for in 2023

The advertising industry is moving fast, and digital advertising is looking forward to innovation. The industry revenue grew a record 35.4% in 2021 (as per reports by IAB) and is on its way to another banner year in 2022, it's also under intense regulatory and consumer scrutiny. With an increased ...

Types-of-Programmatic-Advertising-Silverpush
BLOGS

Types of Programmatic Advertising & Examples of Best Campaigns

Programmatic sold advertising will reach 725 billion US dollars worldwide by 2026 (source: Statista). Programmatic advertising is at all time time due to its flexible nature and increased ad effectiveness. In addition to this, there has been a rapid rise in connected TV advertising, due to which ...

Sephora-with-Silverpush
BLOGS

Sephora with Silverpush achieved 85% higher than benchmark - A Beauty Case Study

How Sephora drive awareness and change perceptions to position itself as the best in beauty shopping experience? Like every other industry, retail landscape is also evolving, and beauty consumers are changing on how, what, and when they buy. Consumers are more willing than ever to purchase beauty products directly from DTC ...