We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy.
By continuing to use this site, or closing this box, you consent to our use of cookies.X

Multicultural advertising with Contextual AI Download Whitepaper New

State of Brand Safety & Suitability in Video Download Now

FAQs on Parallels |   07 Oct, 2022

FAQs on Parallels

What is Parallels?

Around 80% of the audience use mobile phones alongside watching TV during commercial breaks. Parallels, a real-time moment marketing platform displays ads parallelly on second-screen devices to recapture viewers’ attention. The ads displayed are aligned with the user’s interests and thus providing a better ad recall and improved purchase intent. 

Which are the Platforms & Devices on Which Parallels Work?

Parallels works on CTV, mobile devices, laptops, and desktops. Also, it operates on social, display, and video across various screens.

What are the Different Ad Triggers on Which Parallels Operates? 

1. Sports Sync

Parallels engages sports fans by automatically activating sports ads based on real-time sporting events, running contextual creatives, and synchronizing digital ad placement during TV commercials.

2. Weather

By synchronizing real-time weather notifications with brands’ commercials, Parallels delivers brand messaging to the audience at the correct time. With weather API triggers such as temperature, wind speed, humidity, pollen, cold, and flu data, you may experience incremental outreach in multiple nations, states, and localities.

3. Pollution

Air pollution has been a source of concern worldwide. As a result, the Air Quality Index (AQI) is an important trigger for brands of air purifiers, breathing masks, health supplements, and associated health equipment, among others.

4. Current Trends

Trending events such as new economic policies or fashion week are discovered and used to activate adverts in real-time using Parallel’s NLP and AI-driven context detection technology.

Why Should Brands Choose Parallels?

Parallels helps brands strengthen their image by running integrated campaigns across multiple platforms. Some of the many reasons why brands should choose Parallels are:

1. Capitalizes on multi and cross-screen usage by syncing digital ads with TVCs to garner the audience’s attention.

2. Capture correct moments for the relevant users automatically.

3. Build stronger bonds between brands and audiences with real-time TV ad sync.

4. Deliver contextual messages and digital creatives for various live moments.

5. AI-Powered Technology does the job and leaves behind manual targeting of lists.

How to Reach Us? 

To learn more about Silverpush and its offerings, please click here.

More for You:

FAQs on Mirrors

FIFA World Cup Qatar 2022: Prepare for the Most Digital World Cup

    Recommended posts
    UK Programmatic Ad Spending & Trends in 2024
    BLOGS

    UK Programmatic Advertising Spending & Trends in 2024

    In 2023, programmatic advertising spending in the UK reached roughly £30.6 billion. The programmatic display advertising market is projected to grow by 12.6% in 2024, bringing it to within just four percentage points of becoming fully programmatic. This highlights how integral this technology has become to the UK ad industry. ...

    What is Contextual Advertising
    BLOGS

    Contextual Advertising Guide - Navigating the Cookieless Era

    Contextual advertising has been existing in the digital advertising industry for the last 20 years. It was only after the development of user-tracking techniques, that advertisers moved away from this method. However, because of the depreciation of third-party cookies and the rising need for user-data privacy, advertisers have been shifting ...

    Gen Z and Pride
    BLOGS

    Pride 2024: Gen Z Edition

    Pride holds profound significance for young people, regardless of their LGBTQ+ status. It transcends mere symbolism, embodying a celebration of inclusivity and love. However, Gen Z is increasingly scrutinizing the authenticity behind corporate support during Pride. A superficial display, such as a rainbow logo, no longer suffices to demonstrate alignment ...