Silverpush, in partnership with Havas Media, is proud to announce that we have been awarded a silver at the prestigious e4m’s Indian Marketing Award South 2024 which honours the best organisations, individuals, and teams working in South India who have expanded their presence across the region with their impactful strategies and outstanding work. The award, in the B42 category for the Best Use of Digital Marketing/ Social Media—Consumer Durables/ Automotive/ Manufacturing, recognises our innovative work for Eurogrip tyres.

Our award-winning campaign for Eurogrip tyres, a tyre built with a heat-resistant compound to withstand cuts and chips while working on tough terrains, showcased the power of AI-driven contextual advertising. Using Crafters by Silverpush, we created an interactive ad format that allowed users to click and see how Eurogrip tyres perform in rainy, snowy, and muddy terrains.

The campaign was a resounding success, garnering more than 1.5 million eyeballs and achieving a remarkable 4.3% engagement rate with 72% VTR and 1.02% CTR—nearly three times the expected benchmark.

We would like to express our gratitude to TVS and Havas Media for their trust and collaboration in this award-winning campaign. This recognition is a testament to the power of innovative digital marketing solutions and the impact they can have on brand engagement and awareness.

At Silverpush, we remain committed to pushing the boundaries of digital advertising and delivering exceptional results for our clients. If you’re looking to elevate your brand’s presence and engage your audience in new and exciting ways, we’d love to partner with you.

Contact us today to learn more about how our AI-driven solutions can help your brand stand out in the competitive digital landscape.

From innovation to creativity, ingenuity has been the mainstay in this constantly evolving digital marketing landscape. Under the leadership of Hitesh Chawla, Silverpush has bagged not one but two of the most prestigious accolades at Agency Reporter’s Front Benchers 2024—Digital Marketing Excellence Awards.

The team impressed judges through pioneering work across two distinct categories. In collaboration with leading agencies – Motivator, and GroupM, Silverpush won a Gold award in the ‘Augmented Reality/Virtual Reality’ category for its sterling work on behalf of Havells India Ltd. The win further underlined our expertise in applying cutting-edge AR technology to create immersive and engaging marketing experiences.

Another collaboration with Interactive Avenues, India’s leading digital marketing company, brought home a second win with a Silver award in the ‘Connected TV’ category for their work with Kohler India. This win showcases the team’s mastery in finding its way through the shifting landscape of connected TV advertising and its efficiencies in reaching audiences across modern viewing platforms.

Hitesh Chawla, CEO of Silverpush, expressed his excitement: “We’re honored to receive these recognitions from Agency Reporter’s Front Benchers 2024. These awards reflect our team’s dedication to creating impactful digital experiences and our partners’ trust in our innovative solutions. We look forward to continuing to push the boundaries of what’s possible in digital marketing.”

Team Silverpush feels proud to announce its victory at the DataMatixx Awards by Adgully India, where we won three of the most prestigious awards for our groundbreaking campaigns.

1. Gold Award – Lloyd Stellar AC
2. Silver Award – Havells BLDC Fans
3. Bronze Award – Perfetti Van Melle India by Center Fruit 

These campaigns share a common challenge: capturing user attention in a world where ads are often skipped. To overcome this, they leveraged Crafters by Silverpush—a creative intelligence solution that transforms standard brand videos into high-impact, interactive experiences.

For Lloyd Stellar AC, Crafters, in collaboration with Motivator, and GroupM, introduced an AR-based ad format that lets users visualize the AC in their homes. The immersive experience, featuring mood lighting and voice commands, boosted engagement and conversions, achieving a 0.90% CTR and 0.75% engagement rate.

In the Havells BLDC fan campaign, Crafters partnered with Carat to add an interactive layer to traditional video ads, allowing viewers to explore fan functionalities like voice control through a ‘tap-to-explore’ feature. This approach led to a remarkable 10% engagement rate.

Lastly, Center Fruit capitalized on cricket fever in India by teaming up with Wavemaker. A smart targeting strategy was developed combining sports sync with dynamic video optimization solution—Crafters. The real-time sports sync technology identified dull moments to activate Center Fruit ads. Simultaneously, Crafters, curated dynamic ads with customized messaging for live cricket triggers, guaranteeing audience engagement during lulls. The campaign reached 3.6 million users, with 100,000 actively participating and a 5.6% engagement rate.

Congratulations to Lloyd Stellar, Havells, and Center Fruit, along with their respective agency partners Motivator, Carat, and Wavemaker, for trusting Crafters by Silverpush to elevate their ad campaigns. Your collaboration and innovative approach have led to outstanding success, and we’re thrilled to celebrate these wins with you. Here’s to many more achievements together!

Are you ready to craft immersive ad experiences for your brand? Contact us today to get started.

In a world where mental health problems too often live in the shadows, it is heartening to observe new approaches that shatter the silence and save lives. Silverpush is very excited to share that i-dac Indonesia, in partnership with Crafters, has done exceedingly well at the prestigious Mob-Ex Awards 2024 and won 2 Gold and 2 Bronze awards in several categories for its groundbreaking Alodokter campaign, “Talk Can Save Lives.”

The campaign, which was released on World Mental Health Day, utilized Crafters by Silverpush, a cutting-edge AI tech to develop an interactive EmotionBot, turning a mundane video ad into a powerful tool for mental health awareness and support. This creative approach was impressive to the judges and largely contributed to touching the lives of many Indonesians who currently face a mental challenge.

The campaign achieved over 300,000 engagement actions by users and more than 800 consultancy calls registered, it returned a stunning 9.73% engagement rate. The brand also witnessed a 20% increase in app installs during the campaign period of 7 days.

Alodokter’s campaign with i-dac Indonesia secured an impressive array of awards.

1. Gold: Best Result-Driven Mobile Campaign
2. Gold: Best Use of Display Advertising End
3. Bronze: Best User Experience.
4. Bronze: Best Campaign – Health & Wellness

These awards demonstrate just how successful a campaign can be and how much of a real difference combining empathy with technology can make in solving pressing social problems.

The entire Silverpush team congratulates all the partners associated with this campaign. The talented teams at i-dac Indonesia, a media arm of Hakuhodo International Indonesia, Alodokter for entrusting Silverpush’s creative intelligence solution to create dynamic, interactive video content that really connected with the audience.

We are thrilled to announce that Silverpush with Heinz Africa & FZE in collaboration with Carat received a bronze award for the campaign “Heinz and Silverpush Win The Slowest Race With AI” under the Impact Category: Real-Time Marketing at the MMA Smarties MENA Awards 2024.

The campaign aimed to highlight the unique characteristic of Heinz Ketchup Slow master 57—its slow perfection—by engaging the most receptive audience during the highly anticipated Formula 1 race in the UAE, the Abu Dhabi Grand Prix 2023.

Heinz teamed up with Silverpush to utilize Parallels Sports Sync, a cutting-edge AI-powered technology that leverages real-time sports data to deliver digital ads to viewers on various social platforms and devices, triggered by live sports events.

For this campaign, the sports sync technology tracked down F1’s slowest moments – pit stops, the last driver to finish and sync ads precisely during these specific moments. Thus, creating a synergy between Heinz ketchup’s slow flow and the slowest F1 moments.

Additionally, the advanced AI technology also deployed a series of creatives on high-tech platforms like Facebook, Instagram, and TikTok ensuring maximum visibility and engagement.

The campaign exceeded expectations, delivering exceptional results. Key achievements include:

• 142% uplift in Video Completion Rate (VTR)
• 3.4X increase in Click-Through Rate (CTR)
• 40% increase in ad engagement rate
• 20.4% increase in followers

We are immensely proud of this award-winning campaign, which stands as a testament to the strong partnership between Heinz, Silverpush, and Carat. Together, we have set a new benchmark for brands looking to leverage technology to achieve excellence in moment marketing and sports sync.

Silverpush clinched the prestigious gold medal at the Digixx Awards 2024, in collaboration with Audi India and PHD, for their outstanding achievement in the category of ‘Best Use of Chatbot.’ This remarkable feat was accomplished through Audi’s strategic utilization of Silverpush’s dynamic video optimization solution, Crafters, to promote their latest automotive marvel, the Q8 E-tron model.

Harnessing the power of interactive chatbots, Audi successfully streamlined the consumer journey, offering prospective buyers a seamless and informative experience. By integrating Crafters into their marketing strategy, Audi empowered consumers to navigate through their research phase more efficiently, enabling them to make well-informed decisions about the Q8 E-tron.

The campaign received an outstanding response! The most tapped interaction across car features was charging and the overall engagement rate soared to 9.2%, with a click-through rate of 2.5%. Moreover, the campaign answered over 2 lakh queries and achieved an impressive 86% viewability. The success of this campaign is a testament to the collaborative efforts of Silverpush, Audi India, and PHD. Their dedication, creativity, and innovation have not only elevated the Audi brand but have also set a new standard for excellence in digital marketing and customer engagement.

Silverpush extends its heartfelt appreciation to Audi India and PHD for their invaluable contributions to the success of this groundbreaking campaign. As we continue to push the boundaries of digital advertising, we look forward to forging even more impactful partnerships and delivering innovative solutions that drive tangible results for our clients.

We’re thrilled to announce that Silverpush, in partnership with Wavemaker and E.L.F Cosmetics, has won a silver award in the Diversity and Inclusion category at the prestigious MMA Global Smarties EMEA Awards. 

Teaming up with Wavemaker, we embarked on an AI-powered journey to launch E.L.F’s advanced ‘Lash n Roll’ mascara product.

Campaign Objective:

The campaign aimed to elevate brand awareness and share of voice among diverse and inclusive consumers, specifically targeting GenZ and Millennial audiences and infiltrate culturally relevant platforms. However, affinity-based targeting relies on keyword mapping and often misses the mark, failing to reach truly diverse audiences. 

Our Solution – Precision Dynamics: Mirrors Unveil Diversity in YouTube Activation

In the AI Powered inclusive advertising campaign E.L.F partnered with Wavemaker & utilized Silverpush’s:
1) Mirrors: to leverage  AI-powered YouTube activation technology, ensuring high-impact E.L.F creatives & placement  within relevant videos.
2) Hyper-contextual targeting: Mirrors identified granular context like famous brands name specific to skincare for precise targeting. 

Results that Resonate

The success story unfolds with a spectacular 69% VCR, surpassing the benchmarks by 1.4 times! E.L.F Beauty witnessed an impressive 150% YOY growth from January to June 2023 and an astonishing 176% growth from April to June. 

Final thoughts: A Collective Appreciation 

Our heartfelt thanks go out to our partners, Wavemaker and E.L.F. Beauty, for their invaluable contributions. This success is a testament to the power of collaboration, innovative thinking, and a shared commitment to excellence in advertising. Let’s continue pushing boundaries and setting new standards together!

Silverpush has proudly secured two prestigious awards, Silver and Bronze at the Media Innovation Awards, for its outstanding “We Are Hair” campaign for Unilever Shea Moisture with PHD. The campaign excelled in the categories of Best Video Platform and Best Use of Technology, showcasing Silverpush’s expertise and innovation.

Campaign Objective

Shea Moisture, a renowned brand in natural hair and skincare, aimed to distinguish itself in a highly competitive market. Recognizing the challenges in the beauty industry, particularly for the Black community who spend 9 times more on hair care than any other ethnic group. Shea Moisture wanted a strategic approach to resonate with its core audience and solidify its position as a leader in the saturated market.

The campaign’s objective extended beyond brand awareness, focusing on driving interest, engagement, and loyalty among black millennial women searching for suitable products for their curly textured hair.

Our Approach

To achieve these goals, Shea Moisture partnered with PHD to leverage Silverpush’s AI-powered hyper contextual technology, Mirrors. Through audio-visual recognition, the next-gen AI technology identified BIPOC hair and beauty influencers, iconic figures, and even competitor product brands to ensure precise targeting and contextual alignment with the diverse needs of textured hair.

Our Results

The strategic use of audio visual recognition technology resulted in a remarkable 33% higher Viewability Completion Rate (VCR) than the beauty category standards. The precision of the advertising strategy also translated into a 5% uplift in branded searches, indicating increased interest and consideration among consumers. Furthermore, the campaign led to an 18% surge in website visitors, highlighting Shea Moisture’s tangible impact in reinforcing its position as a leading expert in the textured & curly hair space.

Final Thoughts

We share our heartfelt gratitude towards this award-winning campaign which stands an epitome of a strong partnership between Silverpush and Shea Moisture with PHD. By leveraging advanced technology and strategic targeting, we not only navigated the challenges of a competitive landscape but also emerged as leaders in providing tailored solutions.

Silverpush has taken a giant leap forward in the world of marketing technology, claiming a prestigious Silver award in the “Best Use of AI” category at the Exchange4media MarTech Awards for their exceptional Havells Lloyd AC campaign. This victory is a testament to their unwavering commitment to innovation, but it also highlights the critical importance of collaboration in achieving marketing greatness.

Campaign Objective

In the fiercely competitive electronic market, where brands compete for consumer attention, Lloyd, a renowned brand name in the electronic industry, set a clear objective: cut through the cluttered noise and amplify its share of voice.

Strategy & Execution

In partnership with Motivator, the brand leveraged Mirrors AI. The advanced contextual intelligence solution analyzed context such as brand ambassadors and tech influencers names, competitor brands and relevant objects. The advanced AI went a step ahead and enhanced campaign performance by incorporating SEO-optimized keywords for precise targeting. 

Adhering to the GARM framework and implementing custom exclusion themes ensured ads were strategically placed on suitable content.

Award-Winning Results

The campaign achieved a resounding success, reaching a massive audience of 7.7 million. Utilizing vernacular creatives, the brand effectively communicated its message to the target audience, resulting in an impressive 44% completion view rate, surpassing the benchmark by 125%, and an outstanding viewability rate of 95%.

Final Thoughts

By deploying contextual ads as a mid-funnel marketing strategy, Lloyd AC not only reached relevant consumers at the opportune moment but also navigated intense competition, forging a deeper connection with its audience. This award-winning campaign stands as a testament to the power of innovation and strategic partnerships in the dynamic landscape of advertising. We share our heartfelt gratitude to Motivator and Llyod for the immense support during the campaign. 

Silverpush is elated to share the joy of being honored with the Bronze award at the esteemed Marketing Excellence Awards 2023 in Indonesia, hosted by Marketing Interactive Asia. This recognition is a testament to our commitment to innovation and excellence in the ever-evolving landscape of the advertising industry. 

Together, we embarked on a journey to redefine the digital presence of Wyeth S-26 Procal Ultima through the incredible campaign, ‘Together We Are Unstoppable,’ in collaboration with Dentsu & Nestlé powered by our cutting-edge Mirrors AI technology. 

Campaign Objective: Digital Presence with Privacy in Mind

Wyeth S-26 Procal Ultima’s objective was clear – to amplify its digital presence and market share while prioritizing user privacy. In the highly competitive growing-up milk category, navigating the cookieless phase presented unique challenges. Cookieless targeting in a competitive market space makes it difficult to effectively reach the target audience 

Our Approach: Mirrors AI Technology

For this campaign, Nestlé Partnered with Dentsu Indonesia & leveraged Silverpush’s next gen AI-powered hyper-contextual technology-
Mirrors. By identifying key context & analyzing Youtube videos for cues, it extracted relevant context to identify key moments for ads targeting parents and new moms. Ad placement followed the GARM framework and utilized custom exclusion themes to ensure alignment with suitable content. 

Award-Winning Results:

The impact of the campaign was nothing short of extraordinary. The campaign reached over 10 million women, the growth metrics spoke volumes – a remarkable 27% increase YTD June 2023 and a notable +2% boost in brand imagery for A2 Milk.

Final Thoughts: A Collective Triumph

Silverpush acknowledges and expresses sincere gratitude to our partners, Dentsu and Nestlé, for their invaluable contributions. This success stands as a testament towards our collaborative synergy. Together, we remain dedicated to upholding standards of advertising excellence and pioneering innovative solutions.