Silverpush has won 4 awards in a row at MMA Smarties MENA 2020.

Silverpush has won a Gold and 3 Silver awards across multiple categories. It has won Gold for Mobile Gaming, Gamification & E-Sports category, and a Silver for each of the following three categories – Lead Generation, Direct Response, Conversions; Machine Learning & AI; and Innovation.

MMA Smarties MENA awards honor the most effective modern marketing efforts across the Middle East and North Africa region. Smarties awards recognize leaders, brands, agencies, and tech providers that make use of technology to pioneer new approaches in modern marketing. MMA Smarties awards are held annually to honor outstanding innovation and creativity resulting in significant business impact.

Silverpush was honored with Gold for its Euphoria Moments campaign for Rakbank. To bring Barca fans closer to their club, Rakbank launched the FC Barcelona credit card. Rakbank wanted to reach the target audience for its new credit card by tapping into fans’ emotions, passion and pride. For this, it leveraged Silverpush’s real-time moment marketing platform – Parallels. Silverpush identified game’s euphoria moments such as Messi scores, Barca scores and Barca wins, and connected with the fans during these moments by delivering them relevant brand messages. These messages persuaded fans to join the winning team by applying for the card. The campaign delivered highly impressive results. There was 57% increase in leads for the card. Silverpush’s real-time sports sync technology enabled Rakbank to reach Barca fans during the moments they were most likely to engage.

Silverpush won a Silver for the Lipton Stay at Home campaign under the innovation category. Lipton wanted to run an ad campaign on YouTube with the idea of encouraging people to spend time with their loved ones and increasing mental well-being awareness during the pandemic. For this, Lipton leveraged Silverpush’s Mirrors – the world’s first AI-powered in-video key context identification platform. Mirrors identified  in-video key contexts in YouTube videos – text such as anxiety related content, activities such as exercise; objects such as a glass of juice; etc. – and served contextually relevant ads. The campaign drove massive reach and brand awareness, along with a significant increase in market penetration.

Silverpush is revolutionizing the advertising industry with its technological innovations. Its ad tech solutions are helping brands to strongly connect with consumers and boost brand awareness, conversions and sales.

The 7th edition of exchange4media Mobile Awards – The Maddies 2021 was held on November 26th in Mumbai. The award ceremony was held to celebrate the best in marketing.

A total 650 entries received this year, out of which 240 entries got shortlisted by the selection board. Among the various categories, Silverpush won Gold under Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc for ‘Haldi Milk’ campaign. The campaign was run for Mother Dairy Fruit & Vegetable.

What made the campaign successful? Silverpush’s unbeateable AI technology – ”Mirrors” helped the brand with precise targeting capabilities, brand safety focused and efficient. Traditional advertising campaigns on popular platforms like YT and Facebook pose specific challenges for the brands

1. Struggle to reach the right audience in the right context at the right time.
2. Brand Safety and suitability issues which result in low VTRs, hence the low consumer engagement with the brand.

Mirrors is world’s first in video context idnetification platform uses deep learning to identify celebrities, objects, actions, and brands in a streaming video that helps filter the most relevant content specifically tailored for each campaign. Mirrors AI-powered capabilities, identified videos featuring famous FMCG brands. In addition to this, we identified objects, action/ background. Resulting in a striking success of the campaign!

Gracing the Jury Chair for Maddies awards 2021 was none other than Hemant Malik – Divisional Chief Executive (Food Business), ITC. There were other 28 jury members on the board who selected the Final winners. The major criteria to decide the final winners were the entrants who used mobile phones to develop their campaign, generate data, for innovation and to garner extraordinary campaign results.

Silverpush is a Singapore-based digital marketing company which uses AI-powered technology to offer contextual targeting for brands and agencies globally. With the help of deep learning technology, we use moment targeting to produce engaging ads which are then deployed to the target audience at the right moment in a brand safe & suitable environment. It is backed by it’s pioneer products – MIRRORS and PARALLELS. Get in touch with us!

Silverpush, a Singapore-based marketing solutions provider which offers AI-based solutions won big at MMA Smarties MENA 2021 awards. The AI-based ad tech firm won 3 Gold awards for the RAKBank – EMO-BOT campaign and other awards in different categories and campaigns. It was a proud moment for the Silverpush team across the globe as they once again proved they are the unbeatable when it comes to contextually-relevant video advertising. 

Silverpush is an advertisement technology company that leverages technologies like deep learning and computer vision to help advertisers reach their targeted audience at the moment it matters most. Its two main products- Mirrors and Parallels have made their mark in the advertising industry by helping brands reach their audience at the correct time and place contextually. 

RAKBank – EMO-BOT- Emotional Robot, and Kitco IPL Sports Sync AI Activation were the two campaigns for which Silverpush bagged six awards in total. The six category awards in different campaigns for which Silverpush got the awards are these – 

Campaign Name – RAKBank – EMO-BOT- Emotional Robot:

1.     Gold – Machine Learning and AI
2.     Gold – Lead Generation / Direct Response / Conversions
3.     Gold – Data/Insights
4.     Bronze -Contextual / Native Advertising

Campaign Name – Kitco IPL Sports Sync AI Activation:

1) Silver – Machine Learning and AI

2) Silver – Innovation

Silverpush was honored with Gold for its EMO-BOT campaign with RAKBANK. The bank had partnered with MetLife to sell life insurance to people in the UAE. Unlike chips or a car, life insurances are a tricky product to sell, and research suggested that life insurances are purely emotions based. Thus, to sell life insurance to people who aren’t even looking for it or strike the right emotional chord with people, RAKBANK joined hands with Silverpush. 

Its AI-powered EMO-BOT has the power to identify unquantifiable human emotions. The bot scanned through the YouTube inventory and filtered out videos that were relevant to the 75+ life stages. By deploying a range of contextually relevant ads for each stage the gap between video content, the ads message, and the viewers’ emotions were bridged. The campaign was successful in achieving 2 million+ impressions, reaching 4,51,000 audiences and the engagement rate was 1.5X higher than the average benchmark and the company was able to sell insurances worth $350k.

The next in line is the Kitco IPL Sports Sync AI Activation campaign that gave Silverpush two (02) silver and one (01) bronze award in the MMA event. Cricket is not just a game but an emotion for Asians and the company aimed to become their number one snack during game time. For this, the savory snack company partnered with Silverpush to leverage the authentic fan emotions and passions to reach the Asian fans in the UAE during IPL. Silverpush’s AI-based sports sync technology helped KITCO chips bridge the emotional gap between cricket fans and engagement and capitalize on the munching habit of fans during in-game moments. The campaign was successful in gathering 5 million+ impressions, 1.92 million views, and 1.81+ unique users. 

Silverpush is re-engineering the future of the advertising industry with its artificial intelligence-powered advertising technology solutions. Its robust ad tech solutions help brands in connecting with consumers at the right time and place and thus boost brand awareness, conversions, and sales.

Silverpush, AI-powered marketing technology solutions provider, has won the award for the Best Cross Platform Campaign category along with Mindshare Philippines at the Drum Digital Trading Awards APAC 2018. Silverpush won the award for its campaign with Clear in the Philippines.

Silverpush along with Mindshare also finished as top finalist for the Best Mobile Campaign category.

Kartik Mehta, Chief Revenue Officer at Silverpush, said – “This award assures us that the products we build are able to provide real value for advertisers to measure and maximize their TV reach through a cross-screen marketing platform supported by patented algorithms and AI.”

Silverpush beat the competition with its unique and innovative cross-platform advertising solution. Managing Director – Unilever Team, Mindshare Philippines, Abhishek Gupta, brought attention to the fact that while watching television, more than 60% of consumers are active on more than one screen.

He said – “Clear partnered with Silverpush’s cross-screen synchronization technology to identify key contexts like advertisements on TV and trigger on social media at the same time. This solution made the campaign actionable from Offline to Online, leading consumers to e-commerce conversion.”

It was found by Clear that 35% of their target audience, which comprised of young men, consumed online sports content. Silverpush helped Clear to expand its reach from television to smartphones during the Philippine Basketball Association season 2018 and the FIFA World Cup 2018. Silverpush identified relevant moments from the TV broadcasts and used them as triggers to convey brand messages across social media.

By using Silverpush’s innovative and unique technology, Clear was able to convey its messages to a growing segment of multi-screening users. The engagement rate of posts increased from 0.4% to 14.1%. E-commerce site Lazada witnessed a sharp rise in the transactions of Clear products.

Silverpush is looking forward to expand into both mature markets such as US and emerging markets such as Africa. It is also looking forward to bring into the market an AI-powered key context identification platform in order to offer a highly effective in-video advertising solution to brands.