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The Importance of Responsible AI in Video Advertising
Artificial Intelligence, aka AI, has become one of the most talked-about topics in recent years. Each day brings forth new AI technologies, with some already seamlessly integrating into our daily lives. The advertising industry, in particular, is experiencing a significant impact as AI, or its earlier iterations has been quietly working behind the scenes in […]
CTV Pre Bid Segments
Contextual Intelligence Playbook
Good things DO NOT come to those who wait
In the fast-paced world of advertising, the saying “Good things come to those who wait” couldn’t be further from the truth. In an era where technology evolves rapidly, and consumer behavior constantly shifts, advertisers clinging to outdated and monotonous campaign strategies may find themselves drifting away from valuable business opportunities. Discover the Trends Taking Over […]
Google Implements First Test Globally to Phase Out Third-Party Cookies
On January 4, 2024, Google initiated its strategy to eliminate third-party cookies. In a phased approach, it will initially disable third-party cookies for 1% of users worldwide for testing purposes. The plan includes a gradual expansion, reaching 100% of users by the third quarter of 2024. On December 14, 2023, the company revealed its intention […]
Sports Advertising Playbook
Safe and Sound: Building a Fortified Online Presence for Your Brand
In the digital age, where a brand’s reputation is built and broken online, brand safety has emerged as a critical business imperative. It goes beyond simply avoiding harmful content; it’s about strategically managing your brand’s online presence and ensuring it appears in environments that are aligned with your values, resonate with your target audience, and […]
Silverpush Secures Silver at MMA Global Smarties EMEA Awards for AI-Powered Inclusive Advertising
We’re thrilled to announce that Silverpush, in partnership with Wavemaker and E.L.F Cosmetics, has won a silver award in the Diversity and Inclusion category at the prestigious MMA Global Smarties EMEA Awards. Teaming up with Wavemaker, we embarked on an AI-powered journey to launch E.L.F’s advanced ‘Lash n Roll’ mascara product. Campaign Objective: The campaign […]
Silverpush’s Consecutive Wins: A Strategic Journey with Shea Moisture in ‘We Are Hair’ Campaign
Silverpush has proudly secured two prestigious awards, Silver and Bronze at the Media Innovation Awards, for its outstanding “We Are Hair” campaign for Unilever Shea Moisture with PHD. The campaign excelled in the categories of Best Video Platform and Best Use of Technology, showcasing Silverpush’s expertise and innovation. Campaign Objective Shea Moisture, a renowned brand […]
Silverpush Clinches Silver for the Best AI Implementation for Havells Lloyd AC Campaign
Silverpush has taken a giant leap forward in the world of marketing technology, claiming a prestigious Silver award in the “Best Use of AI” category at the Exchange4media MarTech Awards for their exceptional Havells Lloyd AC campaign. This victory is a testament to their unwavering commitment to innovation, but it also highlights the critical importance […]
