What do you think your audience does during commercial breaks? Maybe grab their phone, get some snacks, or check on their kids. What they are not doing is definitely paying attention to the TV. But once in a while, there’s a commercial that grabs their interest. As an advertiser, you know when a brand gets it right with its content and targeting.

Keeping the audience engaged is a challenge and it’s even hard to get them to take action. With regular TV, commercials just play, end, and hope they leave an impression. However, interactive content on CTV has a significant edge over traditional ads. But take note that just because viewers can interact, doesn’t mean they will. Brands must create engaging, personalized ads and provide viewers with a good reason to act.

Understanding the value of engaging content

Most CTV ads can’t be skipped, yet that doesn’t guarantee that people are truly paying attention to them. On average, you only have about eight seconds to grab a viewer’s focus.

CTV users may not be big fans of advertising, but they accept it. Research indicates that 64% of viewers prefer watching commercials over paying more for a subscription. However, with the incorporation of interactive features, advertisers can move beyond mere acceptance and foster engagement.

While interactivity in advertising is not unique to CTV, the results it generates are outstanding. Interactive CTV ads achieve engagement rates of over 5%, which is more than five times the engagement seen on PC or mobile platforms.

Personalization is a Stepping Stone to Good ROI

Half of successful engagement hinges on finding the right audience. For marketers and media buyers, this increasingly means highly precise targeting and tailored messaging. According to research from McKinsey & Company, a whopping 80% of consumers crave personalization from brands.

There is no question that untargeted ads might initially bring in leads, but we all know they often result in burning through ad budgets when retargeted to low-quality prospects or chasing segments that never convert. In order to maintain a good return on investment (ROI), personalization is the key.

Why Interactive CTV?

CTV has increasingly become a full-funnel solution for advertisers to build a brand amongst their target audience and maximize reach. Adding an additional layer of interactivity to CTV ad formats will bring you much closer to achieving your business goals.

How to Create Compelling Interactive CTV Ads?

Engagement is just the beginning, the real battle starts as you want users to take action on these ads too. Traditional TV often stumbles here, as viewers need to disengage from the TV to make a call or visit a website. This is where CTV excels as it reduces friction points.

By seamlessly integrating interactions, advertisers can minimize drop-offs and guide more consumers through the conversion funnel. Here are two ways to enhance user engagement:

1. Meeting Audience Needs and Desires in their High-Intent moments

The average American has around five hours of daily free time, with over 100 minutes devoted to connected TV like Roku, Apple TV, or Amazon Fire TV. Everyday activities like shopping and cooking are necessary but eat into leisure time.

Interactive CTV ads make it easy for brands to encourage viewers to take action with minimal effort. For instance, Roku has achieved success with partnerships that integrate daily activities into online promotions:

• Teaming up with Walmart, Roku enables viewers to make purchases directly on their CTV in just two clicks.
• Their partnership with DoorDash directs users to the delivery service and allows restaurants to offer targeted promotions.

Such broad applications illustrate how brands can streamline the customer journey. Targeting specific audiences to deliver contextually relevant ads opens up numerous possibilities. For instance, an online gaming company can:

• Segment prospective and retargeting audiences based on demographics and existing users.
• Create a creative with QR codes for app downloads for new users or promo displays for returning customers.
• Place media buys programmatically on sports-related content.
• Use appropriate customer intelligence platform to analyze customer journey and optimize campaign in real-time.

2. Deliver not just ads, but an Experience to your viewers

While most CTV viewers might not think twice about ordering dinner from an interactive commercial, asking them to buy a car or book a vacation in the same way may not be as successful. A transactional approach can fall short, whereas offering an experiential interaction can pique user interest. For example, a global car brand interactive CTV ad did this masterfully, allowing viewers to explore the car and connect with a dealership.

Numerous industries can leverage the flexibility of interactive CTV, but entertainment and media have a unique advantage. Imagine setting up a campaign to promote a pop star’s new album and tour. Existing music video footage serves as an excellent creative base for various promotions:

• Scan the QR code to stream the album.
• Collect viewer phone numbers to send ticket information for nearby tour dates.
• Offer interactive behind-the-scenes footage to maximize engagement.

As CTV continues to evolve, advertisers will have access to more detailed analytics, and streaming platforms will enhance interactive features. Brands that combine engaging and innovative content with customer intelligence are positioned to excel in CTV advertising. Contact us today to see how Silverpush’s innovative AI solution – Crafters with its enhanced ad formats on CTV can help you achieve greater audience engagement.

In the ever-evolving world of digital advertising, one trend has become increasingly evident – the shift from offline to online. Customers are no longer just browsing, they’re actively engaging with brands and products.

It’s easy to overlook the fact that the convergence of ad viewing and product purchasing on a single device is a recent development ushered in by the digital age. Today, individuals have the ability to discover, research, and buy products all within a single device.

In the past, consumers would become aware of a product through billboards, magazines, or television commercials. To make a purchase, they had to rely on the product’s availability in their area and physically visit a store. Now, products can be purchased within minutes of first encountering them online, requiring only a few simple clicks.

The report by KervInteractive revealed that half of the 90 million Kerv and/or SmartCommerce users (over 40% of U.S. digital buyers) exposed to video ads with commerce or interactive capabilities engaged with video ads served from its platform within six months. Further, the results showed that the most engaging content categories included style and fashion, food and beverage, and home and garden.

Boosting Sales with Diverse Shoppable Ad Formats

Shoppable ads have emerged as a powerful tool for marketers to tap into this trend, offering an interactive and engaging way to showcase products and services. This type of interactive ad format allows users to go from discovery to purchase in an instant, leading to greater profits for brands.

These ads are tailored to eliminate the lengthy sales journey by providing interactive content. They create a shortcut and simplify the purchasing journey, enhancing the overall user experience. While shoppable ads have been around for some time, their relevance has surged in recent times. This is because consumers are not only increasing their online shopping, but they are also actively seeking the most convenient means of buying products.

Powerful Reasons Why Shoppable Moments Create A Wow Factor For Your Brand

If you’re looking to elevate your marketing strategies and deliver impactful messages, exploring shoppable ads is a crucial step. Here are five compelling reasons why:

Shorten your user’s purchase journey

Today’s shoppers want quick and hassle-free online shopping, and that’s exactly what shoppable ads offer.

What makes shoppable ads stand out is their ability to lead shoppers directly to the brand’s checkout page when they want to buy something. In simple terms, it moves customers from discovering a product to buying it in an instant. 

Enrich your audience’s experience with interactive and personalized rich media creatives

Understand your target audience, their content consumption patterns, interests, etc to kickstart the process of delivering personalized ads. This personalized touch to shoppable ads is a game-changer, as it allows brands to suggest products based on the content consumers have previously shown interest in, keeping them engaged and influencing their purchase decisions.

In addition to this, the high-impact rich media creatives within shoppable ads yield superior metrics compared to traditional ads. Instead of merely conveying messages through plain text or static images, these immersive and interactive media content establish a powerful connection with your audience. What’s more, shoppable ads offer consumers fresh and exciting ways to interact with your brand or product, ultimately resulting in higher conversion rates, engagement rate, click-through rates, and view rates.

Capture your audience’s attention with a seamless interactive digital shopping experience

Traditional methods, such as repeatedly exposing consumers to your brand’s ads before they even begin to consider a purchase, not only entail a lengthy process but also have limited success rates when it comes to conversions. In contrast, an engaging & interactive shopping experience that keeps consumers on the same platform can significantly improve the likelihood of driving purchases, surpassing the effectiveness of traditional advertising methods.

In conclusion, when executed with a well-crafted strategy that encapsulates your entire brand narrative in a single ad unit, “shoppable ads” offer a multitude of appealing advantages.

Introducing Crafters Shoppable Ads– Cutting-edge AI Solution that creates shoppable moments while enabling commerce at the speed of wow

Crafters Shoppable Ads create captivating and interactive shopping moments, capturing your audience’s attention and fostering meaningful connections through a seamless and engaging viewing experience.

Our innovative AI-led solution shortens your customers’ sales journey and introduces innovative methods to simplify the purchasing process. By doing so, we help your business efficiently reach consumers who are ready to make a purchase.

Our Shoppable ads feature high-impact immersive creatives, enhancing your conversion rates and encouraging immediate click-to-buy actions. These ads go beyond showcasing products, utilizing interactive content and compelling narratives to effectively convey your brand’s story.

Crafters is designed to optimize dynamic product ads within online video ads. What sets us apart is its ability to empower advertisers with data-led interactive elements seamlessly integrated into their existing video assets.

Are you ready to eliminate lengthy purchase processes with interactive content and revolutionize your business? Schedule a demo with us today to enhance your digital commerce experience. Simply complete the form to get started.

The advertising industry, particularly Connected TV (CTV), has witnessed remarkable growth in 2023, poised to exceed the global revenue milestone of $25 billion. This surge can be attributed to several key factors:

Firstly, the surging popularity of Connected TV has been remarkable. Recent studies indicate a 20% increase in CTV consumption among U.S. households, totaling a staggering 11.5 billion hours from May 2022 to May 2023.

Secondly, CTV advertising offers unparalleled targeting capabilities. Brands can now tailor their advertisements to particular audiences, leveraging demographic, interest, and behavior-based targeting. This precision sets CTV advertising apart from traditional TV advertising, which often reaches a more generalized audience.

Lastly, CTV advertising proves to be cost-effective. Advertisers benefit from the ability to precisely target their desired audience and measure the results with greater accuracy.

As we approach 2024, the future of CTV advertising trends holds great promise. To echo the sentiment, Ernest Hemingway once said, “New Year – A new beginning. And things will be better than ever before, you’ll see.”

Trends that will rule the Connected TV landscape in 2024

1. Uninterrupted Rise: CTV Viewership Continues to Surge

According to a renowned market research company, CTV households will be more than double the households with linear TV. 87 percent of American households with televisions had a device that can connect to the internet. This includes smart TVs, streaming devices like Roku and Amazon Fire TV, video game systems, and Blu-ray players3. Furthermore, the number of CTV users among generations is constantly increasing.  

2. Precision Targeting Fuels Programmatic CTV Advertising Spend Surge

In 2023, it was anticipated that connected TV advertising spending in the U.S. would reach approximately $25.09 billion. It is evident that CTV ad expenditure is on track to expand to approximately $29.29 billion by 2024 and a substantial $36.86 billion by 2026. The primary driving force behind this remarkable surge can be attributed to the widespread adoption of streaming services by users.

3. Enhanced Targeting on CTV Takes Center Stage

Connected TV (CTV) advertising offers advertisers a powerful tool for tailoring their ads to specific audience segments. This precision allows advertisers to deliver highly relevant ads to viewers, significantly boosting the likelihood of engagement and conversions. A survey done by the IAB found that 84 percent of advertisers think that CTV offers better targeting options in comparison to regular TV.

In 2024, brands can expect more sophisticated audience segmentation to deliver highly personalized and relevant ads. 

4. Elevated Engagement: Shoppable CTV Ads and Enhanced Interactivity

Shoppable ads are becoming increasingly popular as more and more consumers shop online, according to the latest CTV shopping trends. They offer a number of benefits for both consumers and businesses. For consumers, it shortens the consumer journey as they are able to make direct purchases for the products they are interested in. For businesses, shoppable ads can help to increase sales and brand awareness. They can also help businesses to learn more about consumer behavior. 

Some formats that advertisers can leverage are:

1. Product showcases: Highlight the relevant elements/features of the product that users can access with a tap. 
2. QR codes:  Nothing beats the curiosity to know something and QR codes are the best curiosity generators. Advertisers can include QR codes or short links in ads, allowing viewers to scan or click for immediate access to the product page or a special promotion. 
3. Voice-activated purchases: Due to the growing use of voice-activated gadgets, advertisers can utilize voice commands in ads that allow viewers to make purchases or add products to their shopping lists using voice assistants, making shopping easier. 

5. Integration of CTV with Cross-Channel Campaigns

CTV will increasingly become a central component of cross-channel advertising strategies. According to a study conducted by Digiday, respondents found one of the appealing aspects of CTV advertising to be its ability to integrate into an existing omnichannel strategy seamlessly.

The integration of CTV with cross-channel campaigns is a powerful way for advertisers to reach their target audiences more effectively and to measure the effectiveness of their campaigns across all channels.

Here are some of the benefits of integrating CTV with cross-channel campaigns:

• Increased reach: This will allow advertisers to reach their target audiences on a variety of devices, including smart TVs, streaming sticks, and gaming consoles.
• Improved relevance: Advertisers will be able to target their ads based on demographics, interests, and behaviors, which can help to improve the relevance of their ads to viewers.
• Greater efficiency: CTV integration can help advertisers reach their target audiences more efficiently, which can lead to lower costs and higher ROI.
• Better measurement: CTV integration allows advertisers to measure the results of their campaigns more accurately, which can help them improve their performance over time.

Conclusion

In light of the gradual decline in linear TV advertising, CTV advertising trends research indicates that within the next four years, there will be a substantial decrease of $4.48 billion in US linear ad spending, while CTV is projected to witness a significant increase of $15.81 billion.

With advanced targeting capabilities and seamless integration with other platforms, predictions paint a promising and prosperous future for CTV ads. As such, advertisers would be wise to explore this platform’s full potential. 

Dynamic product ads have restructured the way advertisers promote their products online. This type of advertising uses information to make ads that are more relevant to the audience, and it changes them as they browse the internet. This further helps advertisers reach the right audience and get better results from their ads.

As online shopping keeps getting bigger, dynamic ads are becoming more and more important for companies that want to get noticed and do well in the market.

Introduction to Dynamic Product Ads

Dynamic product ads are a type of online digital advertising that allows advertisers to display highly personalized and relevant product recommendations to their relevant audience.

Typically, they work by automatically pulling in the product information from your catalogue and showing the right products to the right audience based on their past interactions with your website or app.

This type of ad can be an effective way to engage users who have already shown interest in a specific product or product category and can help increase conversion rates and online sales.

How do Dynamic Product Ads with Crafters work?

Dynamic product ads are a type of online advertising often used in e-commerce. They automatically showcase products on various digital platforms. To make dynamic product ads function, you need a product feed or catalogue. This catalogue includes details about all the items you sell on your online store, like product names, descriptions, prices, and pictures.

Crafters, powered by Silverpush, enhances regular video ads by adding an interactive layer and opens up fresh retail possibilities for brands. It connects with the audience in a unique way, encouraging them to buy your products.

Considerations for DPAs

Dynamic product ads are a powerful way to advertise products online in a personalized manner. However, there are some important things to think about when using this type of advertising:

1. Accurate and Up-to-date Product Data: To show the right products to consumers, you need to have accurate and current product information. This can be tricky if your products change often or if you store product data in different places.
2. Customization: Make sure that personalization is done well and doesn’t annoy users. Ads should be relevant and helpful, not spammy or intrusive. Mirrors contextual intelligence layered utilizes NLP and semantic analysis to understand the content of the page to ensure ads are placed in the right context at the right moment.
3. Budget and Expense Control: Set a clear budget and stick to it to make sure your advertising is cost-effective.
4. Data Protection and Privacy: Follow data protection laws like GDPR to keep user data safe and use it responsibly. Mirrors and Crafters are contextual-led innovation and, thus does not rely on third-party cookies for placing ads.
5. Audience Selection and Segmentation: Choose your audience carefully. This can be tough if you don’t know your target audience well or if you have a small list of customers.

By addressing these challenges and considerations, you can make dynamic product ads work effectively and efficiently for your business.

Final Take: The Future of Marketing is Dynamic

In conclusion, Dynamic Product Ads are reshaping the marketing landscape by offering a highly personalized approach that redefines customer engagement and drives conversions effectively. By integrating DPAs into online video advertising with Crafters by Silverpush and advanced targeting with Mirrors, you can propel your marketing strategy to new heights.

With Crafters by Silverpush, allow your brand to shine in the realm of personalized, interactive, and contextually relevant marketing. It’s time to fortify your marketing strategy and stay ahead of the competition with the potency of Dynamic Product Ads.

“A successful marketing campaign is like a well-carved pumpkin – it leaves a lasting impression.”

Every brand and advertiser aims to craft a compelling narrative that deeply connects with their audience, and leaves a lasting impression. Halloween season offers a unique opportunity to connect with your audience through spooktacular Halloween ad campaigns that capture the spirit of the holiday.

But before we delve into how to seize the opportunity let’s focus on….

Why Advertisers Should Ace Their Halloween Campaigns?

Halloween isn’t confined to any particular region anymore. It’s a global celebration, making it the perfect stage for brands to embrace cross-cultural marketing or launch multicultural campaigns. Did you know, in Japan, approximately 20-30 million people celebrate Halloween each year whereas, in the Philippines, 90% of people know and celebrate the spooky festival.

Moreover, Halloween spending is on a thrilling trajectory, set to hit a spine-tingling $12.2 billion this year, surpassing the 2022 figures by $1.6 billion.

Where the audience is spending the most?

The big bucks are flowing into candy (96%), decorations (77%), costumes (69%), and even greeting cards (35%). And where are folks flocking to get their Halloween fix?

Candy (96%), Decorations (77%), Costumes (69%), and even Greeting cards (35%). 45% of consumers start their Halloween shopping as early as September or even before. Additionally, a significant 22% of consumers believe that retailers can begin showcasing and selling Halloween products.

Halloween presents a lucrative chance for brands to engage with their audience extensively, as a substantial 45% of consumers start their Halloween shopping as early as September or even before. Additionally, a significant 22% of consumers believe that retailers can begin showcasing and selling Halloween products, both online and in physical stores, without any concerns about it being too early.

Well, the numbers speak volumes, but they don’t tell you how to reach your audience effectively. (But we do!)

How to Cast a Spell of Engagement This Halloween Season?

What humans see tends to linger in their memory, but the modern average user is constantly bombarded by ads throughout the day. In fact, they may encounter anywhere from 4,000 to 10,000 ads daily, yet only notice a fraction of them—less than a hundred, to be precise.

So, how can your message stand out in this advertising onslaught? The answer is surprisingly simple: harness the power of video ads and ensure they are contextually relevant to the moment.

Since we have gained the foundation understanding about the significance of video ads we must look into how to make these holiday season video ad campaigns effective.

1. Be Relevant

Approximately 79% of consumers are comfortable with ads that are relevant to the topics they are currently engaged with.

With the decline of third-party cookies, advertisers are shifting their focus to contextual targeting. This approach results in a 30% higher conversion rate compared to non-contextual ads.

Reaching the right audience at the right time not only fosters positive brand recognition but also boosts engagement.

2. Omnichannel Presence

Brands must follow the mantra of “Reach your audience where they are.” This means having an omnichannel presence to connect with audiences across various platforms where they leave their digital footprints.

An integrated brand presence across multiple marketing channels enhances brand awareness and facilitates easier audience connection.

Silverpush’s Mirrors offers a solution to reach the right audience on platforms like Open Web, Meta, and YouTube. It employs AI-driven context identification technology, ensuring precise audience targeting, even in a cookieless tracking environment.

The human-augmented technology offers contextual advertising across platforms while maintaining strict brand safety guidelines.

3. Dynamic Video Optimization

Today the attention span of the audience is similar to a toddler. But with dynamic interactive videos advertisers can engage the audience for a longer span of time.

Studies show that brands can increase consumer engagement up to 3X with 15-second interactive ads.

Crafters is a flagship product by Silverpush that harnesses real-time data and user insights to revolutionize ad campaigns.

Advertisers can deliver highly personalized and relevant ad experiences to their audience through precise targeting and endless customization opportunities.

Conclusion

Holiday season ads are best to captivate the audience but to achieve the goal advertisers must adopt the best option. With the demise of third-party cookies, contextual advertising has taken center stage. So to stand out front of the competition advertisers must opt for contextual targeting while adding the layer of interaction to make their ad campaign as spooktacular as their celebrations.

In today’s fast-paced digital landscape, understanding your audience is paramount to success. The ability to connect with your target audience is the key to achieving your goals. But how can you ensure that you’re reaching the right people in a world overflowing with information?

Understanding Audience Intent Consumption with AI

Artificial Intelligence (AI) has become a game-changer in the world of advertising especially when it comes to analysing vast amounts of information and extracting meaningful insights to help identify & understand the target audience better.

AI-powered tools can help advertisers to analyze consumer behaviour patterns, purchasing habits, social media interactions, and online content consumption to uncover valuable information about consumer preferences and sentiments. By leveraging this technology, brands can gain a deeper understanding of their target market, identify emerging trends, and refine their brand values accordingly.

Furthermore, AI algorithms can spot trends and connections in consumer data, which helps businesses match their brand values with what their audience wants. This analysis helps brands create messages, designs, and marketing plans that really connect with their target customers.

Crafting Compelling Brand Stories Using Generative AI

Mirrors Generative AI is a contextual planning tool designed by Silverpush to help advertisers reach their overlooked and untapped audience in the cookieless era. Its real power lies in its ability to seamlessly integrate AI as a co-pilot to human intelligence. The advanced technology builds a comprehensive context list, well aligned with the audience’s personas and their direct and alternate interests. This enables advertisers to reach untapped/overlooked yet relevant audiences, resulting in enhancing incremental reach.

How does Mirrors Generative AI Understand Audience Intentions and Content Consumption Patterns?

1. Identify Key Contexts Across the Internet

Every time a consumer goes online, they express their intent in countless ways. From the content they read, what they search for, the type of device they access it on, and the time of day.

The technology identifies key contexts  across web pages, surveys, and a wide range of content on the open web, examining each word with precision. This enables Mirrors Generative AI to uncover content consumption patterns, decipher meaning, and extract valuable insights that surpass surface-level understanding.

Mirrors Generative AI suggested personas and content themes are delivered through machine learning and constantly verified using up-to-date panel data. They are robust, trustworthy, and completely free from human bias.

2. Predictive Audience Insights

Mirrors Generative AI doesn’t stop at understanding and personalizing content; it can also predict audience behaviour. By analyzing large datasets, AI models can identify patterns and trends that human analysts might miss. This allows advertisers to anticipate changes in user behaviour and adjust their strategies accordingly.

For example, if the AI predicts that a certain segment of the audience is likely to show increased interest in fitness products during the summer months, advertisers can proactively target that segment with relevant campaigns.

3. Mapping Audience Personas to Contextual Intelligence

It identifies patterns and correlations between audience personas and contextual factors, to uncover commonalities, preferences, and behaviours within specific contexts. This mapping exercise determines personas are likely to respond favourably to specific contextual elements. Achieving high engagement relies on targeting diverse audience personas with their specific interests in the right moment and context. However, advertisers still rely on manual context-building methods, which, despite their partial success, have several limitations.

Conclusion

Finding new target audiences can feel a lot like searching for a needle in a haystack. But, through Mirrors Generative AI, advertisers can identify net new audiences across hundreds of millions of potential consumers. Generative AI is a look ahead of the fast-paced evolution of technology, helping audience discovery using different models to reinvent the way work is done.

The festive season in India is a time of joy, celebration, and significant opportunities for brands to connect and engage with their audiences. As more and more people spend their time online, it has become crucial for businesses to leverage digital platforms effectively. One powerful tool that can help brands ace their score this festive season is interactive ads.

As we step into the festive season in India, the advertising industry is gearing up for what promises to be a blockbuster year. With Dussehra, Diwali, and the ICC Cricket World Cup 2023 on the horizon, brands are ready to capitalize on this opportunity to connect with their target audience.

By staying informed about market trends, effectively targeting specific industries, and developing engaging advertising campaigns, brands can tap into the potential of festive marketing to boost their sales and leave a lasting impression. Dynamic video advertising is a valuable tool that enables brands to distinguish themselves in a crowded marketplace and outshine their competitors.

2024 Festive Season: Brands Go All Out for Ad Revenue!

As per a report by the Economic Times, the media industry, spanning print & digital platforms, is anticipating advertising revenue to grow at double digits to more than 30,000 crore during this festive season in 2023 due to a longer period of festivals.

Based on leading advertising agencies’ reports, the projected advertising revenue for the 2023 festive season in India is estimated to be a staggering $5.5 billion. This is a significant increase from the previous year, driven by the convergence of major festivals and highly anticipated sporting events.

Read More: Navigating Path in Programmatic with Contextual advertising

The Growing Trend of Online Shopping in India

Deloitte India predicts that the online retail market in the country could surge to a staggering USD 325 billion by 2030, a significant leap from the USD 70 billion recorded in 2022. This remarkable growth is primarily attributed to the rapid expansion of e-commerce in tier-2 and tier-3 cities.

In 2023, online shopping in India is reaching new heights, with an increasing number of consumers turning to the internet for research & purchase products. According to a study, 81% of consumers go online to find information about the product/service before making a buying decision.

In FY 2021-2022, as per a report by Mint, the number of annual online shoppers in India was about 185 million across India. This number is likely to increase to 425 million by 2027. 

Leveraging Dynamic Online Video Ads for Personalized Festive Advertising

Let’s explore strategies, insights, and trends behind successful festival ad campaigns. Here’s how your brand can leverage granular targeting, innovative strategies, and interactive ad experiences to stand out during festive seasons, captivate your audience and elevate your brand recall.

1. Captivate Users Amidst Festival Frenzy!

Festivals bring people together, both personally & digitally, leading to a significant increase in online activity. To cut through the digital clutter and capture user attention, brands should craft innovative and interactive campaigns.

By leveraging the power of dynamic & interactive video advertising for shoppable ads new retail opportunities by allowing brands to connect with people in a new way and stimulate the user to make a purchase.

2. Understand the Cultural Significance

India’s festivals are steeped in rich culture and tradition. To create compelling campaigns, brands should begin by gaining a profound understanding of the cultural significance of the celebrations they aim to engage with. This comprehension serves as the foundation for tailoring messages that deeply connect with the emotions and values inherent in these festive occasions.

3. Engage your Audiences with Create Festive-Themed Content

Brands have the opportunity to customize their short video and open web ad content to harmonize with the festive ambience. By incorporating festive colours, symbols, and music, they can craft an immersive experience for their audience. This approach allows them to showcase how their product or service can elevate and become an integral part of the festival celebrations, enhancing the overall festive experience.

4.  Evoke Nostalgia and Emotions Through Compelling Storytelling

Crafting messages that evoke nostalgic childhood days or cherished festive memories not only enriches content but also bolsters the authenticity of the brand. Furthermore, relatable content has the power to kindle nostalgia, prompting individuals to feel compelled to share it with their loved ones. This not only boosts brand visibility but can also foster the creation of a dedicated and loyal customer base.

5. Run targeted Innovative Ads & Optimize for Mobile

Given the rise of mobile internet usage in India, it’s imperative to prioritize the optimization of ad campaigns for mobile devices. To maximize the impact of festive holiday campaigns, it’s essential to segment your audience based on demographics, preferences, and behaviour. This segmentation ensures that your ads are strategically delivered to the right audience, at the right time, enhancing their effectiveness.

Final Take

This festive season, it’s all about maximizing your brand’s awareness and leading to more clicks. Dynamic video optimization tool is your ticket to achieving just that. With personalized video content, data-driven insights, interactive elements, and a seamless user journey, you’ll be well-equipped to make a lasting impression on your audience. So, don’t miss out on the online video ads advantage and make 2024 unforgettable with standout festival advertising.

Tet 2024, the Lunar New Year in Vietnam, is not just a celebration – it’s a vibrant explosion of culture and tradition that paints the country in hues of hope, renewal, and good fortune. 

Imagine the excitement of spring’s arrival, the anticipation of a fresh start on the lunar calendar, and the universal embrace of good luck. Tet is all of this and more.

You must be wondering, why all this talk about Tet. 

Well, understanding Tet, consumer trends in Vietnam, and diving into the deep well of its cultural customs and rituals is the golden key for advertisers. It’s the secret sauce to connect with Vietnamese consumers during this grand season of celebration.

Why is TET 2024 a Big Opportunity for Advertisers?

The Tet celebrations in Vietnam are a big deal, not just culturally but also for businesses. Before Tet, people spent twice as much as usual. They do this to give family and business associates gifts and enjoy time with loved ones.

For many companies, whether they do well or not during the Tet Campaign 2024 can make or break their entire year. According to a report by Cimigo, brands that make spirits see up to 60% of their yearly sales in the six weeks leading up to Tet. 

Beer sales go up by 30%, and things like soft drinks, biscuits, and candy also sell a lot more. People also use this time to refresh their homes and themselves, so sales in personal care, fashion, home appliances, and building materials go up.

Most people shop for Tet at supermarkets and wet markets, but personal care products sell well online.

In Tet 2024, Vietnamese people are feeling positive and plan to spend more on travel and shopping, especially for things like mobile phones, motorbikes, and appliances.

Consumer Trends During TET 2024

1. The typical Vietnamese shopper plans to spend approximately $100 during the Tet period.
2. Fast-moving consumer goods (FMCG) will make up the majority, accounting for 60% of online sales.
3. Among product categories, beverages are expected to be the top choice, with a growth rate of 20%.
4. Half of the shoppers are looking for personalized and tailored shopping experiences.
5. A significant 80% of shoppers intend to utilize social media platforms for product research.
6. Around 20% of shoppers are interested in live-streaming shopping to engage in real-time interactions while making their purchases.

How Should Brands Reach the Vietnamese Audiences During TET 2024?

Mirrors and Parallels, the two AI-powered brand-suitable solutions of Silverpush can help brands and agencies reach their Vietnamese audiences contextually this Vietnamese New Year. Let’s see how: 

1. Real-Time Ad Sync

Leverage the festive season of the Vietnamese New Year to capitalize on cross-screen consumer behavior through real-time syncing of TV ads with digital ads on social media platforms with geo and demographic targeting. Our technology identifies real-time Tet-related triggers on TV to synchronize your brand ads.

2. Competition Sync

Stay ahead of the competition by targeting your competitor’s screen time.

3. Self/Competitor Sync

Enhance ad recall by syncing your TV and digital ads. Outsmart competitors by triggering your digital ads alongside competitors’ TV ads.

4. Geo-Fencing

Activate mobile ads when consumers are in proximity to stores or marketplaces.

5. Mirrors

Mirrors serve contextual ads by identifying key contexts like celebrity name, brand name, objects, places, actions, and on-screen text (in 500+ Chinese New Year contexts) to capture your audience’s attention across multiple platforms and increase brand awareness during this opportune time. 

6. YouTube

Mirrors can identify key moments on YouTube, such as shopping, traditional recipes, TET preparation, and home decor, to strategically place your ads when users are most engaged and in a completely brand-safe environment. 

7. Meta

On Meta, Mirrors can identify Tet-related content across popular pages and contexts, ensuring your ads reach audiences when they’re most likely to engage.

8. Programmatic

Mirrors can craft tailored contextual segments for the Tet festival, allowing advertisers to target audiences based on Tet-related search intent.

To boost Tet campaign viewability, advertisers can utilize Crafters’ interactive Tet elements from the curated gallery or create custom interactive ads.

Conclusion

In a nutshell, Tet Vietnam 2024 is a vibrant season of celebration and spending in Vietnam, making it a prime opportunity for brands to engage with consumers and boost their sales. By embracing innovative advertising technologies like Mirrors and Parallels and understanding the cultural significance of Tet, advertisers can make the most of this festive occasion and ensure a prosperous start to the Lunar New Year.

With the rise of online advertising and social media, brands can reach consumers in unimaginable ways. However, with great opportunity comes great responsibility, especially when we are talking about brand suitability.

In this digital age where the internet is filled with tons of information, ensuring your brand is seen in a safe and appropriate context is paramount. Keep reading to understand the basics of brand safety and suitability and explore why brand suitability begins with brand safety and why it should be a top priority for every business.

What is Brand Safety?

Brand Safety refers to the practice of safeguarding a brand’s image by preventing it from appearing alongside content that could be damaging or inappropriate. This includes avoiding associations with topics such as hate speech, terrorism, illegal activities, piracy, obscenity, and content related to death or injury. For instance, a brand wouldn’t want its ads to be displayed next to breaking news about a conflict or crisis. Traditionally, brand safety has employed methods like keyword banning and URL blocklisting to avoid unwanted connections between the brand and harmful content.

What is Brand Suitability?

Brand Suitability, on the other hand, takes brand safety a step further. It goes beyond simply avoiding harmful content and focuses on understanding the deeper meaning and context of the content surrounding the brand’s advertisements.

For example, a publisher in the banking industry whose ad inventory is ideal for banks. If reports of financial wrongdoing emerge in the news, banks may want to avoid placing ads within those specific articles. However, completely blacklisting the entire website may harm the advertiser’s efforts. This is where brand suitability comes into play, allowing advertisers to filter out specific articles or content that may be considered “risky” while still benefiting from advertising on the rest of the site.

In short, brand safety is about avoiding content that is obviously harmful, while brand suitability involves a more nuanced approach, taking into account the context and meaning of content to ensure a brand’s advertising aligns with its values and objectives. Both practices are essential for maintaining a positive brand image in the ever-evolving digital advertising landscape.

How Brand Suitability Begins With Brand Safety?

Historically, brand safety has centred on the marketer’s need to prevent ads from appearing next to content deemed inappropriate for the target audience. These tactics now seem outdated and inflexible, lacking the level of control needed to build and maintain successful online businesses.

Currently, the major challenge for brand safety is the consideration of context and audience, both of which are essential for determining brand suitability which require more nuance.

Brand suitability is critical for the success of any advertising campaign since it focuses on the context of advertising and its influence on the brand. Furthermore, brand appropriateness may aid in determining which regions appeal to the intended demographic.

As a result, it might be viewed as the next evolutionary step in brand safety. While brand safety is mainly concerned with preventing or deleting the most harmful and destructive information, brand appropriateness is the act of minimising the possibility of a brand appearing in an improper setting so that companies’ reputations may be maintained. However, by tweaking the message, some firms are changing and employing historically dangerous pages for advertising.

Brand Suitability and Safety in a World of Constant Change

As consumers become more sophisticated, marketers and brands must adapt and adopt brand safety and suitability best practices.

In line with the media targeting strategy, brand safety should be flexible and evolve over time to assess emerging events and news cycles independently and determine which content is acceptable or inappropriate for a brand so that ads appear only on websites and apps that will benefit.

As a result, brand safety technologies that enable you to regulate and include or omit ad placements are critical for keeping a positive and suitable brand image.

Unfortunately, certain brand safety products are designed to be one-size-fits-all. It is tough to identify whether the ad is acceptable since not enough attention is paid to a brand’s distinctiveness or the context of words or visuals that appear in an ad.

Conclusion

By prioritizing brand safety and suitability, brands can protect their reputation, reach the right audience, and maximize the impact of their advertising efforts. In today’s competitive digital landscape, ensuring brand suitability is not just a choice; it’s a necessity for long-term success.

Dynamic Video Optimization may seem like a concept straight out of a sci-fi movie, but it’s very much a futuristic reality. This cutting-edge technology empowers brands to seamlessly integrate text, audio, or images into their videos, creating an endless array of variations from a single video source. This innovative approach enables brands to tailor their videos to reach specific audiences, paving the way for precision-focused video marketing strategies in their media plans.

Why is this particularly crucial, especially in the current landscape? The reason lies in the explosive surge of video viewership, especially on mobile devices, on a global scale. As dynamic video optimization continues to expand rapidly, brands are challenged to discover fresh and inventive methods to distinguish themselves from their intended viewers.

Why Interactive Video Ads Are an Asset?

The average daily time people spend consuming online videos has surged dramatically, increasing by more than fourfold since the global pandemic. This upward trajectory is further propelled by the widespread adoption of mobile devices.

Interactive video has quickly become a widely used marketing tool as brands are turning every stone for consumers’ attention. According to a study by Spiel Creative, almost 90% of marketers after incorporating interactive video noted a growth in their online sales, and over 85% said that they would create more interactive videos in the future.

Enhance Your Brand’s Presence with Compelling Video Content

Brands increasingly embrace video content enriched with customized messaging that is finely tuned for specific audiences. When compared to traditional display advertising, video marketing emerges as a significantly more dynamic and interactive medium, consistently demonstrating its ability to foster heightened engagement and subtly captivate customers.

Challenge with Videos on The Open Internet

So, why are brands hesitant to leverage this technology more for their ad campaigns? Why aren’t videos dynamic? The only issue that limits the potential of a video marketing campaign is the amount of customization that can be done. Video ads today are generic and communicate the same story to all users – unlike display ads which are increasingly becoming more dynamic with widely available solutions.

Adding to the above, video production also presents its challenges which include: lengthy planning periods, high production costs, and long lead-up times. Add customization to it, and it becomes even more complex.

A Next-Gen AI Solution: Crafters

Crafters is an innovative AI tool to create dynamic video advertising that allows brands to dynamically embed interactive elements within their videos to generate unlimited video variations – cutting down on efforts, costs, time, and planning. Text is integrated using the brand’s native font type.

A brand develops a single video to showcase its latest offer. With Crafters, a different message can be shown to the user depending on multiple factors. A popular streaming platform used Crafters to increase brand awareness for their new show, in which viewers could pick a character based on the video for which that specific character is played.

Here’s a photo from the original video:

Here is an image of videos generated by Crafters that speak to a viewer’s preferences:

Our innovative AI technology allowed the brand to customize a variety of messages around the themes of characters. The campaign allowed the brand to transform its simple video ad for a new TV series into a powerful and targeted message delivered to the intended audience.

With more and more users having access to the Internet and turning to Openweb for their search, Crafters is a clever way to add a personal touch and develop multiples of one video. The future is definitely here.