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Grab Consumer Attention With Contextual Advertsing During March Madness
In the dynamic landscape of modern advertising, strategic brand placement is essential for capturing the attention of vast audiences. One such golden opportunity lies within the fervor and excitement of March Madness, a premier collegiate basketball tournament that captivates the attention of millions of Americans each year. According to reports, the advertising landscape during March […]
Interactive Video Ads that Engage Sports Fans
In today’s digital world, brands have a golden chance to shake things up in the sports industry with interactive video ads. Forget boring 15-second promos! Traditional video ads might work for movies and TV, but just like those industries, sports are going digital, and interactive ads are leading the charge. Viewers are tired of passive […]
The Importance of Responsible AI in Video Advertising
Artificial Intelligence, aka AI, has become one of the most talked-about topics in recent years. Each day brings forth new AI technologies, with some already seamlessly integrating into our daily lives. The advertising industry, in particular, is experiencing a significant impact as AI, or its earlier iterations has been quietly working behind the scenes in […]
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Contextual Intelligence Playbook
Contextual Video Advertising: Tentpole Events Calendar for 2024
As we step into a post-cookie ad tech era, contextual advertising is poised to take center stage, becoming a pivotal strategy for brands aiming to connect with consumers through privacy-compliant and contextually relevant approaches. Marketers and advertisers are seeking to connect with new and relevant audiences by utilizing contextual advertising for video through ad tech […]
Good things DO NOT come to those who wait
In the fast-paced world of advertising, the saying “Good things come to those who wait” couldn’t be further from the truth. In an era where technology evolves rapidly, and consumer behavior constantly shifts, advertisers clinging to outdated and monotonous campaign strategies may find themselves drifting away from valuable business opportunities. Discover the Trends Taking Over […]
Google Implements First Test Globally to Phase Out Third-Party Cookies
On January 4, 2024, Google initiated its strategy to eliminate third-party cookies. In a phased approach, it will initially disable third-party cookies for 1% of users worldwide for testing purposes. The plan includes a gradual expansion, reaching 100% of users by the third quarter of 2024. On December 14, 2023, the company revealed its intention […]
Sports Advertising Playbook
Safe and Sound: Building a Fortified Online Presence for Your Brand
In the digital age, where a brand’s reputation is built and broken online, brand safety has emerged as a critical business imperative. It goes beyond simply avoiding harmful content; it’s about strategically managing your brand’s online presence and ensuring it appears in environments that are aligned with your values, resonate with your target audience, and […]
