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Don’t Let Keyword Overblocking Kill Your Reach: Here’s What to Do
For advertisers, protecting their brand from inappropriate content is of utmost priority. When advertisements appear alongside harmful content, it has the potential to significantly damage the brand’s reputation. According to data, 54% of consumers hold a negative perception of brands that associate themselves with morally conflicting content. This, in turn, can have a substantial impact […]
Personalization Vs Privacy: Advertisers Struggle to Find the Right Balance
72% of consumers are comfortable with personalized ads if they’re relevant and not intrusive. Today’s digital world has left advertisers at a crossroads between two essential yet conflicting concepts: personalization and privacy. On one hand, consumers crave personalized experiences that cater to their unique needs and preferences. On the other hand, the growing concerns surrounding […]
Discover How Advertisers can Ace Their Video Ads With Creative Automation
Step into the ever-evolving world of online advertising, where video ads have seamlessly integrated themselves into our digital landscape. The target audience finds no respite, constantly exposed to these ads regardless of their location or activity. Behind each of these ads lies a tremendous effort, with designers painstakingly pouring hours into perfecting the visuals, discarding […]
5 Reasons Why CTV Contextual Advertising Will Dominate in 2023
67% of users prefer relevant CTV ads, making it essential for impactful video advertising. It’s no surprise that consumers worldwide are cutting the cord owing to the increased popularity of streaming services, OTT (Over the Top ), and Connected TV (CTV). According to predictions, the US CTV ad market is set to more than double […]
Adtech Glossary
Why Do You Need Interactive Dynamic Video Advertising and How to Get Started?
With around 4.9 billion internet users worldwide, representing 62% of the global population, people are exposed to 6,000 to 10,000 advertisements daily. A staggering amount, isn’t it? However, the human brain struggles to process such an overwhelming amount of content, leading to ads being ignored or forgotten. To improve consumer attention, brands must adopt effective […]
Silverpush Acquires Vidgyor to Fuel its CTV Capabilities
Silverpush, a global contextual advertising leader, has announced the acquisition of Vidgyor, a media technology company that offers solutions for monetization on digital to broadcasters & video content creators. This strategic acquisition will strengthen Silverpush’s technology offerings for publishers and expand its contextual capabilities into CTV for brands. Vidgyor’s Dynamic Ad-Insertion technology enables monetization on […]
Unwrapping Advanced Contextual Advertising Solutions this Holiday Season
Thrive during the business’s busiest season and succeed with advanced contextual advertising solutions. Why is this Holiday Season a “Prime” Opportunity for Advertisers? As we approach the halfway mark of the year, it presents a prime opportunity to proactively plan for your upcoming 2023 holiday campaigns. In 2022, holiday spending reached approximately $936.3 billion. Looking […]
Google’s Video Ads Violate its Standards; Report Claims the Tech Giant “Misled” Buyers
According to some reports, Google Video Partners’ placements on third-party sites violated Google’s standards about 80% of the time. A new research report has ignited a heated dispute between Google and Adalytics, raising serious concerns about Google’s adherence to its own ad placement standards. Adalytics claims that Google has been violating these standards approximately 80% […]
Silverpush Launches Mirrors Generative AI at Cannes Lions 2023
The Cannes Lions Festival this year encompassed a wide range of experiences, including parties, informal gatherings, and thought-provoking panel discussions. Generative AI continues to dominate discussions, accompanied by other significant topics. Silverpush, the AI advertising pioneer, made its debut at Cannes and launched the world’s first contextual planning tool – Mirrors Generative AI. This groundbreaking […]
