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How Does Silverpush Ensure Brand Safety in CTV Advertising?
Connected TV (CTV) is an exceptionally fast-growing advertising channel that continues to gain momentum with no signs of slowing down. According to data, 87% of US TV households have at least one Internet-connected TV device. As the number of CTV households continues to rise, advertisers are swarming toward this dynamic advertising platform to maximize the […]
Unlocking the Full Potential of Video Advertising with Mirrors’ Dynamic Video Optimization
Crafters is here to transform traditional ads into highly advanced interactive ads with its cutting-edge dynamic video optimization. With global ad spending expected to exceed $295 billion by 2026, video advertising has become an immensely popular method to connect with audiences online. With over 2 billion active users worldwide, YouTube stands as the leading video […]
How to Create Relevant Contextual Ads with Mirrors Generative AI
Let’s face the truth: THIRD-PARTY COOKIES ARE LONG GONE! Advertisers need to drastically shift from conventional targeting methods (requiring audience data) to privacy-focused strategies without compromising on delivering relevant ads. Traditional targeting methods relied on cookies to reach targeted audiences by building a detailed profile of their online activity. Growing data privacy concerns and the […]
Guide
Finding Balance: Contextual Advertising and User Privacy in Open Web
Advertising is a crucial element for any brand as it drives its revenue by pursuing customers from the beginning of the funnel, that is, brand awareness to conversion. Along with customer acquisition, it also generates strong brand awareness and builds a brand image. The advertising landscape today is facing the issue of users’ online privacy […]
Whitepapers
FMCG Industry Advertising Future: Capitalise the Power of Relevancy
The FMCG industry is a vital component of the global economy, contributing significantly to a country’s Gross Domestic Product (GDP) and job creation. As a major driver of consumer spending, FMCG plays an essential role in various aspects of the economy. The FMCG market size was evaluated to be 716.3 Billion in 2022 and the […]
The Power of Multicultural Advertising: Reaching Diverse Audiences
USA minority groups buying power is expected to rise from 4.2 trillion in 2020 to 7 trillion by 2025. With this significant growth, brands cannot afford to overlook the importance of targeting multicultural communities in their advertising strategies. In this blog, we will explore why brands should focus on diversity, how they can effectively reach […]
Cookieless Advertising: A Must-Include in Your Digital Advertising Diet
Hold on to your advertising hats, because big cookieless changes are coming to the digital ad landscape! Many of us have experienced being followed across various social media platforms and other websites. And being given persistent personalized reminders to purchase a product after searching for it online. What’s the reason behind it, ever given it […]
Accounts Executive
Silverpush is an advertising technology firm providing AI-Powered contextual solutions. It helps brands and agencies target relevant audiences in the cookie-less world without meddling with their privacy. The company has worked with Ford, Nestle, Coca-Cola, Samsung, etc. Silverpush operates in 18+ countries across South East Asia, the Middle East, Africa, the USA, the UK, and […]
