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Beyond the Horizon: Forecasting Major Shifts in 2024’s Video Ad Landscape
Video advertising has emerged as a pivotal element in the domain of content marketing strategy. Whether it’s a concise 30-second ad, an interactive campaign, or captivating live footage, integrated videos within your content stand out as a highly favored and efficacious means to captivate your audience. Remarkably, video content is the preferred choice for 80% […]
Brands’ are wasting $73bn of adspend on unsuitable digital ads during festive period
Over the last two years, global brands have spent over $600 million (£482 million) on ads that are deemed “digitally unsuitable” during the final quarter of the year. Extrapolating this trend to 2023, the anticipated total global ad spend wastage for this year is estimated to reach $73 billion (£59 billion). A creative technology company’s […]
What are Instream Video Ads & What’s so great about it?
Navigating the marketing industry can be daunting with its ever-evolving landscape of acronyms and dynamic definitions. The latest puzzle to unravel? Instream video. To empower marketers, let’s delve into what are Instream video, highlighting recent updates, the pros and cons, aiding in an informed decision tailored to specific marketing goals and target audiences. What are […]
$5.6 billion of digital ad spend was wasted in 2022: Are you Doing it Right?
As someone who creates a bunch of ads, both traditional ones and some really out-there experimental ones, you’ve always had this nagging question in your head. It’s like, are your efforts actually hitting the mark, or are they just disappearing into the online void? According to a report of Digital Media Wastage by Next&Co’s, a […]
Unveiling the Real Potential of CTV for Marketers: Moving Beyond the Hype
As consumers increasingly shift from traditional linear television to streaming services, marketers are recognizing the significant potential of addressable advertising in Connected TV (CTV). This shift allows for the delivery of tailored ads to different streaming viewers based on their audience persona, leading to more effective results in specific segments and facilitating advanced attribution. Despite […]
Fall Weather and the Consumer: Drive Ad Campaigns for Seasonal Success
Weather has the most profound impact on the consumer. Every buying decision depends on the temperature. If the temperature drops it changes a person’s decision about what they wear, what they will eat, the places to visit, and even the mode of transport. According to a study by the British Retail Consortium (BRC), consumer behavior […]
The Super Bowl Spectacle: Advertisers Paradise
The Super Bowl, a pinnacle event in American sports culture, is more than just a championship game; it’s an advertising extravaganza that captivates millions of viewers. According to recent statistics, the 2023 Super Bowl garnered a viewership of over 120 million people, solidifying its position as one of the most-watched television events in the United States. […]
Silverpush Wins Silver for Kotak with Crafters Innovative AI Solution
Our partnership with Kotak811 proved to be an incredible success as it received a Silver award at exchange4media Pitch BFSI Marketing Summit & Awards 2023. When it comes to credit card services the financial service industry is flooded with options. A plethora of choices surrounds consumers as each bank hustles to stand out from the […]
Half of All Consumers Prefer Brands that use Enhanced CTV Ad Formats
What do you think your audience does during commercial breaks? Maybe grab their phone, get some snacks, or check on their kids. What they are not doing is definitely paying attention to the TV. But once in a while, there’s a commercial that grabs their interest. As an advertiser, you know when a brand gets […]
The Future of E-Commerce is Shoppable Ads
In the ever-evolving world of digital advertising, one trend has become increasingly evident – the shift from offline to online. Customers are no longer just browsing, they’re actively engaging with brands and products. It’s easy to overlook the fact that the convergence of ad viewing and product purchasing on a single device is a recent […]
