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Silverpush Secures Bronze at Marketing Excellence Awards 2023: Celebrating Innovation and Success
Silverpush is elated to share the joy of being honored with the Bronze award at the esteemed Marketing Excellence Awards 2023 in Indonesia, hosted by Marketing Interactive Asia. This recognition is a testament to our commitment to innovation and excellence in the ever-evolving landscape of the advertising industry. Together, we embarked on a journey to […]
Double Glory – Silverpush’s Winning Streak at MMA Impact Indonesia Clinching 2 Bronze Awards
Silverpush recently witnessed the triumph of MMA, a prestigious platform honoring the most effective modern marketing efforts. Recognized for pushing the boundaries of innovation and creativity, it secured not one but two coveted bronze awards at the MMA Impact Indonesia. The awards celebrate exceptional collaborations that leverage technology to drive groundbreaking approaches in modern marketing. […]
Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches
Contextual advertising is on the surge, according to projection it will reach 427.40 billion by 2029. Since 2018, the advertising landscape has been under the seismic shift. Privacy centric shifts in the form of guidelines by GDPR and CCPA and initiatives by Apple and Android have become the talk of the town. After banning third-party […]
CTV Gold Rush: Capturing Audiences & Conquering Ad Fatigue
With viewers ditching traditional cable in favor of streaming services, advertisers are flocking to CTV to capture a captive and engaged audience. According to Insider Intelligence, US CTV ad spending is expected to reach $16.36 billion in 2023, accounting for 21.1% of all TV ad spending. And this isn’t just a fleeting trend. CTV has […]
Beyond the Horizon: Forecasting Major Shifts in 2024’s Video Ad Landscape
Video advertising has emerged as a pivotal element in the domain of content marketing strategy. Whether it’s a concise 30-second ad, an interactive campaign, or captivating live footage, integrated videos within your content stand out as a highly favored and efficacious means to captivate your audience. Remarkably, video content is the preferred choice for 80% […]
Brands’ are wasting $73bn of adspend on unsuitable digital ads during festive period
Over the last two years, global brands have spent over $600 million (£482 million) on ads that are deemed “digitally unsuitable” during the final quarter of the year. Extrapolating this trend to 2023, the anticipated total global ad spend wastage for this year is estimated to reach $73 billion (£59 billion). A creative technology company’s […]
What are Instream Video Ads & What’s so great about it?
Navigating the marketing industry can be daunting with its ever-evolving landscape of acronyms and dynamic definitions. The latest puzzle to unravel? Instream video. To empower marketers, let’s delve into what are Instream video, highlighting recent updates, the pros and cons, aiding in an informed decision tailored to specific marketing goals and target audiences. What are […]
$5.6 billion of digital ad spend was wasted in 2022: Are you Doing it Right?
As someone who creates a bunch of ads, both traditional ones and some really out-there experimental ones, you’ve always had this nagging question in your head. It’s like, are your efforts actually hitting the mark, or are they just disappearing into the online void? According to a report of Digital Media Wastage by Next&Co’s, a […]
Unveiling the Real Potential of CTV for Marketers: Moving Beyond the Hype
As consumers increasingly shift from traditional linear television to streaming services, marketers are recognizing the significant potential of addressable advertising in Connected TV (CTV). This shift allows for the delivery of tailored ads to different streaming viewers based on their audience persona, leading to more effective results in specific segments and facilitating advanced attribution. Despite […]
Fall Weather and the Consumer: Drive Ad Campaigns for Seasonal Success
Weather has the most profound impact on the consumer. Every buying decision depends on the temperature. If the temperature drops it changes a person’s decision about what they wear, what they will eat, the places to visit, and even the mode of transport. According to a study by the British Retail Consortium (BRC), consumer behavior […]
