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Brand Safety’s Secret Role in Brand Suitability
With the rise of online advertising and social media, brands can reach consumers in unimaginable ways. However, with great opportunity comes great responsibility, especially when we are talking about brand suitability. In this digital age where the internet is filled with tons of information, ensuring your brand is seen in a safe and appropriate context […]
A New Era of Online Video Ads: Dynamic Video Optimization
Dynamic Video Optimization may seem like a concept straight out of a sci-fi movie, but it’s very much a futuristic reality. This cutting-edge technology empowers brands to seamlessly integrate text, audio, or images into their videos, creating an endless array of variations from a single video source. This innovative approach enables brands to tailor their […]
The Role of Context in Advertising
In the ever-evolving world of advertising, it’s not just what you say but where you say it that matters. Consumer behavior is rapidly evolving due to which advertisers have been forced to take a deeper look at ways of their advertising. The ban on third-party cookies by the big browsers gave rise to a revolution […]
Unlocking the Power of Hispanic Heritage Month: A Guide for Advertisers
With $2.5 trillion worth of buying power, the Hispanic market is no longer a niche market, but a ‘new majority’. The Hispanic population currently stands at 62.65 million which is nearly 20% of the U.S. population. Projections suggest it will reach 111.22 million by 2060, playing a major role in U.S. population growth. The Hispanic […]
Navigating Path with Contextual Advertising in a Programmatic Advertising Landscape
In the rapidly changing landscape, a seismic shift is underway. We are living in times when automation has taken center stage in all sectors, especially advertising. Gone are the days of laborious manual toil for advertisers and publishers alike. Enter programmatic advertising, the game-changer that harnesses data and technology to plan the perfect sync of […]
Don’t Let Keyword Overblocking Kill Your Reach: Here’s What to Do
For advertisers, protecting their brand from inappropriate content is of utmost priority. When advertisements appear alongside harmful content, it has the potential to significantly damage the brand’s reputation. According to data, 54% of consumers hold a negative perception of brands that associate themselves with morally conflicting content. This, in turn, can have a substantial impact […]
Personalization Vs Privacy: Advertisers Struggle to Find the Right Balance
72% of consumers are comfortable with personalized ads if they’re relevant and not intrusive. Today’s digital world has left advertisers at a crossroads between two essential yet conflicting concepts: personalization and privacy. On one hand, consumers crave personalized experiences that cater to their unique needs and preferences. On the other hand, the growing concerns surrounding […]
Discover How Advertisers can Ace Their Video Ads With Creative Automation
Step into the ever-evolving world of online advertising, where video ads have seamlessly integrated themselves into our digital landscape. The target audience finds no respite, constantly exposed to these ads regardless of their location or activity. Behind each of these ads lies a tremendous effort, with designers painstakingly pouring hours into perfecting the visuals, discarding […]
5 Reasons Why CTV Contextual Advertising Will Dominate in 2023
67% of users prefer relevant CTV ads, making it essential for impactful video advertising. It’s no surprise that consumers worldwide are cutting the cord owing to the increased popularity of streaming services, OTT (Over the Top ), and Connected TV (CTV). According to predictions, the US CTV ad market is set to more than double […]
