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Why Do You Need Interactive Dynamic Video Advertising and How to Get Started?
With around 4.9 billion internet users worldwide, representing 62% of the global population, people are exposed to 6,000 to 10,000 advertisements daily. A staggering amount, isn’t it? However, the human brain struggles to process such an overwhelming amount of content, leading to ads being ignored or forgotten. To improve consumer attention, brands must adopt effective […]
Silverpush Acquires Vidgyor to Fuel its CTV Capabilities
Silverpush, a global contextual advertising leader, has announced the acquisition of Vidgyor, a media technology company that offers solutions for monetization on digital to broadcasters & video content creators. This strategic acquisition will strengthen Silverpush’s technology offerings for publishers and expand its contextual capabilities into CTV for brands. Vidgyor’s Dynamic Ad-Insertion technology enables monetization on […]
Unwrapping Advanced Contextual Advertising Solutions this Holiday Season
Thrive during the business’s busiest season and succeed with advanced contextual advertising solutions. Why is this Holiday Season a “Prime” Opportunity for Advertisers? As we approach the halfway mark of the year, it presents a prime opportunity to proactively plan for your upcoming 2023 holiday campaigns. In 2022, holiday spending reached approximately $936.3 billion. Looking […]
Google’s Video Ads Violate its Standards; Report Claims the Tech Giant “Misled” Buyers
According to some reports, Google Video Partners’ placements on third-party sites violated Google’s standards about 80% of the time. A new research report has ignited a heated dispute between Google and Adalytics, raising serious concerns about Google’s adherence to its own ad placement standards. Adalytics claims that Google has been violating these standards approximately 80% […]
Silverpush Launches Mirrors Generative AI at Cannes Lions 2023
The Cannes Lions Festival this year encompassed a wide range of experiences, including parties, informal gatherings, and thought-provoking panel discussions. Generative AI continues to dominate discussions, accompanied by other significant topics. Silverpush, the AI advertising pioneer, made its debut at Cannes and launched the world’s first contextual planning tool – Mirrors Generative AI. This groundbreaking […]
How Does Silverpush Ensure Brand Safety in CTV Advertising?
Connected TV (CTV) is an exceptionally fast-growing advertising channel that continues to gain momentum with no signs of slowing down. According to data, 87% of US TV households have at least one Internet-connected TV device. As the number of CTV households continues to rise, advertisers are swarming toward this dynamic advertising platform to maximize the […]
Unlocking the Full Potential of Video Advertising with Mirrors’ Dynamic Video Optimization
Crafters is here to transform traditional ads into highly advanced interactive ads with its cutting-edge dynamic video optimization. With global ad spending expected to exceed $295 billion by 2026, video advertising has become an immensely popular method to connect with audiences online. With over 2 billion active users worldwide, YouTube stands as the leading video […]
How to Create Relevant Contextual Ads with Mirrors Generative AI
Let’s face the truth: THIRD-PARTY COOKIES ARE LONG GONE! Advertisers need to drastically shift from conventional targeting methods (requiring audience data) to privacy-focused strategies without compromising on delivering relevant ads. Traditional targeting methods relied on cookies to reach targeted audiences by building a detailed profile of their online activity. Growing data privacy concerns and the […]
Guide
Finding Balance: Contextual Advertising and User Privacy in Open Web
Advertising is a crucial element for any brand as it drives its revenue by pursuing customers from the beginning of the funnel, that is, brand awareness to conversion. Along with customer acquisition, it also generates strong brand awareness and builds a brand image. The advertising landscape today is facing the issue of users’ online privacy […]
