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Cricket and Advertising: Winning Strategies for the 2023 World Cup
Cricket is Life. Everything else is just a game. With 2.5 billion estimated followers, cricket is the second most popular sport around the world. The upcoming 2023, ICC Men’s Cricket World Cup has already generated excitement among fans. The ICC Men’s Cricket World Cup isn’t a tournament that viewers enjoy; rather, it is a festival […]
Silverpush’s Contextual Approach to Sustainable Digital Advertising
The aviation industry has been labeled as a notorious contributor to greenhouse gas emissions, however, the online advertising industry is no less. Digital initiatives account for 3.5% of global GHG emissions, surpassing the aviation industry’s 2.5% share, according to the French think tank The Shift Project. The digital ecosystem now makes up the fastest-growing source […]
Play Safely: Strategies for Brand Safety in In-Game Advertising
Video games have always engaged a large audience, especially GenZ, and millennials. This gives advertisers and brands an opportunity to innovatively establish a solid brand recall. As gaming devices continue to gain popularity and offer more opportunities for brands to reach their audience, the global gaming market is predicted to grow at a CAGR of […]
Silverpush Launches Contextual Planning Tool Powered by Generative AI
With this launch, Silverpush has strengthened its contextual offering ‘Mirrors’, boosting the cookieless targeting space with next generation AI capabilities. Silverpush, a Global leader in Cookieless targeting announces – the launch of a contextual planning tool powered by Generative AI. With this launch, Silverpush has strengthened its contextual offering ‘Mirrors’, boosting the cookieless targeting space […]
Silverpush Paves the Way in Revolutionizing Contextual Advertising with Generative AI Technology
With the digital advertising industry rapidly evolving, it’s important to keep up with the latest trends and technologies. Contextual advertising, which has been a game-changer for brands to maximize their ROI, has helped them reach their target audience in a more relevant and personalized way. But, with the advent of newer technologies, even this life […]
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How Contextual Advertising is Driving Sales in the Automotive Industry
Challenging. It is the correct word to describe how brands consider advertising in the automotive sector. This is mostly due to the long purchasing cycle by consumers involving a large chunk of money coming out of their pockets. Despite the challenges, automotive brands cannot afford to miss out on the immense consumer spending in this […]
Challenges and Opportunities of CTV Advertising
CTV advertising is growing in popularity and so should your brand. If you’re not using this platform already, you’re missing out on a major opportunity. Read the blog to know why. In 2022, CTV ad spending in the United States was expected to amount to roughly 19 billion U.S. dollars, marking an increase of 33 […]
Contextual Segments
Unlocking the Power of First-Party and Zero-Party Data: Future of Privacy-Focused Advertising
In 2023 expected data collection from the first-party and zero-party is 118 zettabytes. Data is the backbone of modern marketing, providing brands with valuable insights into consumer behavior and enabling them to craft targeted campaigns that resonate with their audience. However, the landscape is rapidly changing, with evolving privacy policies making it increasingly challenging to […]
