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The Super Bowl Spectacle: Advertisers Paradise
The Super Bowl, a pinnacle event in American sports culture, is more than just a championship game; it’s an advertising extravaganza that captivates millions of viewers. According to recent statistics, the 2023 Super Bowl garnered a viewership of over 120 million people, solidifying its position as one of the most-watched television events in the United States. […]
Silverpush Wins Silver for Kotak with Crafters Innovative AI Solution
Our partnership with Kotak811 proved to be an incredible success as it received a Silver award at exchange4media Pitch BFSI Marketing Summit & Awards 2023. When it comes to credit card services the financial service industry is flooded with options. A plethora of choices surrounds consumers as each bank hustles to stand out from the […]
Half of All Consumers Prefer Brands that use Enhanced CTV Ad Formats
What do you think your audience does during commercial breaks? Maybe grab their phone, get some snacks, or check on their kids. What they are not doing is definitely paying attention to the TV. But once in a while, there’s a commercial that grabs their interest. As an advertiser, you know when a brand gets […]
The Future of E-Commerce is Shoppable Ads
In the ever-evolving world of digital advertising, one trend has become increasingly evident – the shift from offline to online. Customers are no longer just browsing, they’re actively engaging with brands and products. It’s easy to overlook the fact that the convergence of ad viewing and product purchasing on a single device is a recent […]
The Dawn of a New Advertising Era: 5 CTV Advertising Trends for 2024
The advertising industry, particularly Connected TV (CTV), has witnessed remarkable growth in 2023, poised to exceed the global revenue milestone of $25 billion. This surge can be attributed to several key factors: Firstly, the surging popularity of Connected TV has been remarkable. Recent studies indicate a 20% increase in CTV consumption among U.S. households, totaling a […]
How Dynamic Product Ads can boost your E-Commerce Sales?
Dynamic product ads have restructured the way advertisers promote their products online. This type of advertising uses information to make ads that are more relevant to the audience, and it changes them as they browse the internet. This further helps advertisers reach the right audience and get better results from their ads. As online shopping […]
Trick or Treat? Reach Your Audience with Spooktacular Ad Campaigns!
“A successful marketing campaign is like a well-carved pumpkin – it leaves a lasting impression.” Every brand and advertiser aims to craft a compelling narrative that deeply connects with their audience, and leaves a lasting impression. Halloween season offers a unique opportunity to connect with your audience through spooktacular Halloween ad campaigns that capture the […]
Finding Needle in a Haystack with Mirrors Generative AI
In today’s fast-paced digital landscape, understanding your audience is paramount to success. The ability to connect with your target audience is the key to achieving your goals. But how can you ensure that you’re reaching the right people in a world overflowing with information? Understanding Audience Intent Consumption with AI Artificial Intelligence (AI) has become […]
Festive Season: Here’s How to Stand Out with Innovative Video Ads
The festive season in India is a time of joy, celebration, and significant opportunities for brands to connect and engage with their audiences. As more and more people spend their time online, it has become crucial for businesses to leverage digital platforms effectively. One powerful tool that can help brands ace their score this festive […]
TET 2024: Market Insights and Consumer Behavior
Tet 2024, the Lunar New Year in Vietnam, is not just a celebration – it’s a vibrant explosion of culture and tradition that paints the country in hues of hope, renewal, and good fortune. Imagine the excitement of spring’s arrival, the anticipation of a fresh start on the lunar calendar, and the universal embrace of […]
