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Sports Advertising Playbook
Safe and Sound: Building a Fortified Online Presence for Your Brand
In the digital age, where a brand’s reputation is built and broken online, brand safety has emerged as a critical business imperative. It goes beyond simply avoiding harmful content; it’s about strategically managing your brand’s online presence and ensuring it appears in environments that are aligned with your values, resonate with your target audience, and […]
Silverpush Secures Silver at MMA Global Smarties EMEA Awards for AI-Powered Inclusive Advertising
We’re thrilled to announce that Silverpush, in partnership with Wavemaker and E.L.F Cosmetics, has won a silver award in the Diversity and Inclusion category at the prestigious MMA Global Smarties EMEA Awards. Teaming up with Wavemaker, we embarked on an AI-powered journey to launch E.L.F’s advanced ‘Lash n Roll’ mascara product. Campaign Objective: The campaign […]
Silverpush’s Consecutive Wins: A Strategic Journey with Shea Moisture in ‘We Are Hair’ Campaign
Silverpush has proudly secured two prestigious awards, Silver and Bronze at the Media Innovation Awards, for its outstanding “We Are Hair” campaign for Unilever Shea Moisture with PHD. The campaign excelled in the categories of Best Video Platform and Best Use of Technology, showcasing Silverpush’s expertise and innovation. Campaign Objective Shea Moisture, a renowned brand […]
Silverpush Clinches Silver for the Best AI Implementation for Havells Lloyd AC Campaign
Silverpush has taken a giant leap forward in the world of marketing technology, claiming a prestigious Silver award in the “Best Use of AI” category at the Exchange4media MarTech Awards for their exceptional Havells Lloyd AC campaign. This victory is a testament to their unwavering commitment to innovation, but it also highlights the critical importance […]
Silverpush Secures Bronze at Marketing Excellence Awards 2023: Celebrating Innovation and Success
Silverpush is elated to share the joy of being honored with the Bronze award at the esteemed Marketing Excellence Awards 2023 in Indonesia, hosted by Marketing Interactive Asia. This recognition is a testament to our commitment to innovation and excellence in the ever-evolving landscape of the advertising industry. Together, we embarked on a journey to […]
Double Glory – Silverpush’s Winning Streak at MMA Impact Indonesia Clinching 2 Bronze Awards
Silverpush recently witnessed the triumph of MMA, a prestigious platform honoring the most effective modern marketing efforts. Recognized for pushing the boundaries of innovation and creativity, it secured not one but two coveted bronze awards at the MMA Impact Indonesia. The awards celebrate exceptional collaborations that leverage technology to drive groundbreaking approaches in modern marketing. […]
Contextual Isn’t New, but Advancements Will Solve Marketers’ Headaches
Contextual advertising is on the surge, according to projection it will reach 427.40 billion by 2029. Since 2018, the advertising landscape has been under the seismic shift. Privacy centric shifts in the form of guidelines by GDPR and CCPA and initiatives by Apple and Android have become the talk of the town. After banning third-party […]
CTV Gold Rush: Capturing Audiences & Conquering Ad Fatigue
With viewers ditching traditional cable in favor of streaming services, advertisers are flocking to CTV to capture a captive and engaged audience. According to Insider Intelligence, US CTV ad spending is expected to reach $16.36 billion in 2023, accounting for 21.1% of all TV ad spending. And this isn’t just a fleeting trend. CTV has […]
Beyond the Horizon: Forecasting Major Shifts in 2024’s Video Ad Landscape
Video advertising has emerged as a pivotal element in the domain of content marketing strategy. Whether it’s a concise 30-second ad, an interactive campaign, or captivating live footage, integrated videos within your content stand out as a highly favored and efficacious means to captivate your audience. Remarkably, video content is the preferred choice for 80% […]
