As consumers increasingly shift from traditional linear television to streaming services, marketers are recognizing the significant potential of addressable advertising in Connected TV (CTV). This shift allows for the delivery of tailored ads to different streaming viewers based on their audience persona, leading to more effective results in specific segments and facilitating advanced attribution.

Despite the growing enthusiasm for CTV advertising, it remains a relatively new channel for marketers. Understanding how inventory is bought, sold, and tracked on this platform is crucial. The deals in the CTV space that are most favorable to buyers need to be identified. Additionally, exploring the current state of CTV CPMs (cost per thousand impressions) is essential for marketers to make informed decisions.

To navigate the landscape of CTV ad inventory effectively, it’s crucial to delve into the factors influencing pricing in the channel. By gaining insights into attribution goals and challenges associated with CTV, marketers can strategically position their brands to capitalize on the emerging opportunities in this format. In the coming year, attention should be focused on key aspects of the CTV landscape to maximize the benefits for marketers.

Predicted growth of Connected TV Ad Spend in 2024

As we approach 2024, “Connected TV ad spend” has become the buzzword in the advertising realm, and for good reason. Anticipated trends suggest a significant surge in Connected TV ad spend, reshaping the landscape for advertisers and businesses.

Consider the following insights:

Prediction 1: According to a recent forecast by eMarketer, the projection for CTV ad spend in 2024 is an impressive $14.12 billion, marking a substantial increase from the $9.36 billion recorded in 2021.

Prediction 2: The same report indicates that the share of CTV ad spend in total TV ad spend is expected to climb to 44.6% by 2024. This signifies a notable shift in advertising strategies, with businesses increasingly favoring Connected TV advertising over traditional TV advertising.

The driving force behind this surge lies in evolving consumer behavior. The prevalence of over-the-top (OTT) media services such as Netflix and Hulu has led more consumers to transition from traditional TV to Connected TV. This shift creates a plethora of opportunities for advertisers to connect with a broader and more engaged audience, contributing to the predicted uptick in connected TV ad spend in 2024.

However, it’s crucial to emphasize that, with this newfound power, advertisers must wield it responsibly. While the rise in CTV ad spend is exciting, the focus should not merely be on spending but on spending wisely, adapting strategies to align with the evolving landscape.

How Advertisers can Leverage the CTV Surge?

Preparing for the surge in Connected TV (CTV) ad spend requires strategic planning. Here’s a guide to help advertisers capitalize on this opportunity:

Know Your Audience:

Start by understanding your target audience. Identify their interests, preferences, and viewing habits. This knowledge will serve as the foundation for your ad strategy, ensuring that your advertisements effectively resonate with your intended viewers.

Personalize Your Ads:

Harness the potential of CTV by creating personalized ads that cater to individual users. Tailor your content to speak directly to your audience, emphasizing the importance of relevance in your advertising efforts.

Leverage Data:

Utilize data from past campaigns to inform your future strategies. Analyze what worked well and what didn’t. By learning from both successes and mistakes, you can refine your approach and optimize your advertising efforts.

Test and Learn:

Given that CTV advertising is still in its early stages, there’s ample room for experimentation. Be bold in trying out different approaches to see what resonates best with your audience. Embrace a test-and-learn mentality to refine your strategies over time.

Stay Nimble:

The landscape of CTV advertising is evolving rapidly. Stay attuned to industry trends and be ready to adapt your strategies accordingly. Being nimble and responsive to changes will position your advertising efforts for continued success.

Also read: How Silverpush Ensures Brand Safety in CTV Advertising?

In conclusion, the anticipated increase in CTV ad spend presents a unique opportunity for advertisers. To make the most of this golden opportunity, it’s essential to stay informed, remain flexible, and always prioritize understanding and connecting with your audience. Are you ready to seize the moment? Contact us to get started with CTV advertising.

Weather has the most profound impact on the consumer. Every buying decision depends on the temperature. If the temperature drops it changes a person’s decision about what they wear, what they will eat, the places to visit, and even the mode of transport. According to a study by the British Retail Consortium (BRC), consumer behavior is notably influenced by weather as the second most significant factor, following the economic conditions.

Interestingly, advertisers are aware of this impact and are finding every possible way to make the most out of this impact. The weather-forecasting has become a multi-billion dollar business. A temperature rise of 15 degrees Celsius within a week corresponds to a 24% surge in the sales of air conditioners and an 11% increase in suncare product sales. Conversely, a 15-degree Celsius temperature drop over the same period results in a 15% uptick in the sales of portable heaters.

Weather is the driving force behind a consumer’s decision! So, whether you’re a small local shop or a multinational corporation, reaching your audience effectively to make the most out of this fall season becomes more important than ever.

Significance of Weather Targeting in Sales Strategies

Weather is a crucial yet often underestimated factor in the sales process. Here are some compelling reasons why advertisers should integrate weather-based advertising into their strategies:

Impact on Buying Patterns:

Consideration of seasonal triggers is vital for effective advertising. For instance, in June, sales of items like beer, suntan lotion, and deodorant see a notable increase. Adjusting media budgets during such periods allows companies to capitalize on these changing shopping behaviors. Conversely, businesses focusing on products like baking mixes, warm apparel, or batteries should enhance advertising efforts from November onward, anticipating an uptick in sales during this time.

Mood Influence:

Weather significantly affects consumer moods at the onset of each new season. Generally, consumers exhibit a sense of optimism, leading to increased spending. Notably, 21% of surveyed individuals express excitement about updating their wardrobe with the arrival of fall, with Gen Z showing an even higher percentage at 39%. (Source: IBM)

Impact on Shopping Preferences:

Weather plays a crucial role in determining how consumers choose to engage with brands. For instance, on hot summer days, shoppers may prefer going to air-conditioned malls for purchases. Conversely, snowy winter days might prompt consumers to opt for online shopping to avoid inclement weather. Advertisers can align their strategies accordingly to boost sales, whether in-person or online.

Small Temperature Changes, Big Results:

Even slight weather variations can have a substantial impact on sales. A minor temperature drop can prompt people to reach for coats and indulge in hot cocoa. Conversely, in certain regions, a 60-degree day after a long winter may feel warm, leading to increased sales of items like ice cream in anticipation of spring.

Understanding and leveraging these weather-related nuances can significantly enhance the effectiveness of advertising strategies.

When Should your Brand Launch Fall Campaigns?

Rather than relying solely on calendars or historical data, leveraging weather forecasts becomes a valuable predictor for anticipating the onset of fall buying behaviors. According to a survey, 65% of individuals make seasonal adjustments based on the perceived weather conditions, presenting a crucial marketing touchpoint when consumers are most receptive to influence.

Identifying the commencement of autumn is complex, influenced by regional disparities and evolving global weather patterns. As 65 degrees feels distinct in Miami compared to Minneapolis, capturing the moment when individuals embrace fall attire becomes challenging.

Implementing a robust predictive and real-time weather strategy allows savvy brands to enter the market precisely when consumers embrace fall-like temperatures. Here are three essential weather strategies for brands this fall:

1. Timing is Everything

Weather significantly influences consumption habits, especially during seasons featuring distinctive and fleeting flavors like apple, cinnamon, and pumpkin spice. A study found that 53% of people are more likely to choose a product when its campaign aligns with local weather conditions. A global coffeehouse brand effectively utilized fall weather vibes, dynamically aligning its seasonal pumpkin-spiced beverage with real-time weather conditions. The campaign employed weather triggers such as the onset of fall, outdoor activities, and cold, sunny weather, resulting in increased brand preference by 13% and purchase intent by 8% among key audiences.

2. Be the Antidote to Seasonal Allergies

Approximately 70% of consumers check the weather forecast weekly to manage their health, with a significant focus on seasonal allergies. Recognizing that weather patterns affect allergy sufferers whose symptoms start earlier and last longer, an allergy brand employed high-impact dynamic creative and Weather Targeting. The creative was strategically served when optimal conditions for exacerbated symptoms were present, leading to an 11.2% increase in aided awareness, an 11.4% rise in favorability, a 50% increase in click-through rate (CTR), and a 9.5% boost in purchase intent.

3. Turn Party Goers into Patrons

With fall being a season of gatherings due to back-to-school, sports events, and holidays, there’s a prime opportunity to build customer preference.

In summary, incorporating these weather-driven strategies can enhance brand visibility, relevance, and consumer engagement during the fall season.

Put Fall Weather Strategies to Your Advantage

As the fall season progresses, brands must adopt a dynamic weather strategy that aligns with shifting consumer preferences, enabling the creation of compelling advertising campaigns tailored to the autumn ambiance. Forward-thinking companies are collaborating with Mirrors by Silverpush to identify relevant moments, forecast consumer sentiments, preferences, and purchasing behaviors.

Explore our comprehensive range of solutions and Contact us to get a brief on our complete portfolio of offerings.

The Super Bowl, a pinnacle event in American sports culture, is more than just a championship game; it’s an advertising extravaganza that captivates millions of viewers. According to recent statistics, the 2023 Super Bowl garnered a viewership of over 120 million people, solidifying its position as one of the most-watched television events in the United States. The estimated ad cost for this year’s event has surged to a staggering $6 million for a 30-second spot, showcasing the monumental significance of advertising during this broadcast.

For brands and advertisers, the Super Bowl represents an unparalleled opportunity to make a lasting impact and amplify their message to a massive and engaged audience.

Online video is changing what it means to be a Sports fan

Being a sports fan isn’t just about watching the game live on TV anymore. There are three trends related to sports content on YouTube, showing that today’s sports fans are becoming even more passionate thanks to online videos.

There is more to the game for sports fandom

• 50%+ growth in watchtime of “funny” sports videos on Youtube
• 60%+ growth in watchtime of sports “interview” videos on Youtube.

Reach Sports fans where they are watching on their terms

• 70 out of the top 100 sports videos on Youtube have titles like “great”, “greatest”, or “best”.
• 90+ growth in searches for football “highlight” videos on Youtube.

Sports fans are hungry for the good stuff

• 80% of sports fans says they use a computer or smartphone while watching live sports on TV.
• 30% of sports fans say they prefer to watch live sports on their smartphone or table

Mirrors – Silverpush’s Advanced Contextual Solutions For The Big Game

In the ever-evolving landscape of digital advertising, Silverpush stands at the forefront, providing advanced contextual solutions tailored to the grandeur of the Super Bowl. With its pioneering Mirrors offering, Silverpush introduces a paradigm shift in the industry of video context-driven precise targeting.

Complete brand safety and suitability are ensured, accompanied by data-driven ad performance that empowers brands to align their advertisements with relevant and high-performing content. The result? Enhanced engagement and amplified brand recall, a winning formula for any advertiser looking to make their mark during the Super Bowl frenzy.

Leveraging precise targeting, Silverpush’s technology correlates engagement metrics with contextual relevance, ensuring that high-performing and relevant videos are exclusively targeted. Moreover, the platform draws the strengths of:
1. Multivariate testing to decipher audience preferences and refine advertising strategies accordingly.
2. Dynamic campaign delivery that automates and optimizes campaigns in real-time, mitigating ad wastage and maximizing impact.

Building a Super Bowl Targeting Profile With Mirrors Generative AI

In the quest to capitalize on the vast potential of the Super Bowl audience, advertisers often encounter the challenge of reaching untapped or overlooked demographics. This is where Silverpush’s Mirrors Gen AI steps in, reforming the way advertisers approach audience targeting during the Super Bowl.

By understanding the intricacies of audience behavior and content consumption, Mirrors Gen AI unlocks a treasure trove of insights, enabling advertisers to tap into previously uncharted territories.

Tap Into The Overlooked & Untapped Audience – The Process

Every time a consumer navigates the online sphere, they leave behind a trail of digital footprints, revealing their intent and preferences. From the articles they pursue to the devices they utilize, these subtle cues serve as valuable indicators for advertisers seeking to connect with their target audience.

Mirrors Generative AI comprehensively maps these nuanced patterns by employing a two-pronged approach:
identifying key contexts across the Internet: By meticulously scrutinizing webpages, surveys, and a myriad of Openweb content, the technology delves deep into the nuances of consumer behavior, surpassing surface-level understanding to unearth invaluable insights.

Analyzing historical data: Leveraging the power of predictive AI, Mirrors Gen AI extrapolates future outcomes based on historical data patterns and campaign-specific information, enabling advertisers to make informed decisions tailored to the Super Bowl audience’s preferences.

In essence, Silverpush’s Mirrors Gen AI identifies correlations between audience personas and contextual factors, enabling advertisers to strike the perfect balance between scale and propensity to act, all while aligning with the specific KPIs of their advertising campaigns.

Make Your Mark At The Super Bowl: Explore Mirrors Gen AI – Book A Demo Today!

What do you think your audience does during commercial breaks? Maybe grab their phone, get some snacks, or check on their kids. What they are not doing is definitely paying attention to the TV. But once in a while, there’s a commercial that grabs their interest. As an advertiser, you know when a brand gets it right with its content and targeting.

Keeping the audience engaged is a challenge and it’s even hard to get them to take action. With regular TV, commercials just play, end, and hope they leave an impression. However, interactive content on CTV has a significant edge over traditional ads. But take note that just because viewers can interact, doesn’t mean they will. Brands must create engaging, personalized ads and provide viewers with a good reason to act.

Understanding the value of engaging content

Most CTV ads can’t be skipped, yet that doesn’t guarantee that people are truly paying attention to them. On average, you only have about eight seconds to grab a viewer’s focus.

CTV users may not be big fans of advertising, but they accept it. Research indicates that 64% of viewers prefer watching commercials over paying more for a subscription. However, with the incorporation of interactive features, advertisers can move beyond mere acceptance and foster engagement.

While interactivity in advertising is not unique to CTV, the results it generates are outstanding. Interactive CTV ads achieve engagement rates of over 5%, which is more than five times the engagement seen on PC or mobile platforms.

Personalization is a Stepping Stone to Good ROI

Half of successful engagement hinges on finding the right audience. For marketers and media buyers, this increasingly means highly precise targeting and tailored messaging. According to research from McKinsey & Company, a whopping 80% of consumers crave personalization from brands.

There is no question that untargeted ads might initially bring in leads, but we all know they often result in burning through ad budgets when retargeted to low-quality prospects or chasing segments that never convert. In order to maintain a good return on investment (ROI), personalization is the key.

Why Interactive CTV?

CTV has increasingly become a full-funnel solution for advertisers to build a brand amongst their target audience and maximize reach. Adding an additional layer of interactivity to CTV ad formats will bring you much closer to achieving your business goals.

How to Create Compelling Interactive CTV Ads?

Engagement is just the beginning, the real battle starts as you want users to take action on these ads too. Traditional TV often stumbles here, as viewers need to disengage from the TV to make a call or visit a website. This is where CTV excels as it reduces friction points.

By seamlessly integrating interactions, advertisers can minimize drop-offs and guide more consumers through the conversion funnel. Here are two ways to enhance user engagement:

1. Meeting Audience Needs and Desires in their High-Intent moments

The average American has around five hours of daily free time, with over 100 minutes devoted to connected TV like Roku, Apple TV, or Amazon Fire TV. Everyday activities like shopping and cooking are necessary but eat into leisure time.

Interactive CTV ads make it easy for brands to encourage viewers to take action with minimal effort. For instance, Roku has achieved success with partnerships that integrate daily activities into online promotions:

• Teaming up with Walmart, Roku enables viewers to make purchases directly on their CTV in just two clicks.
• Their partnership with DoorDash directs users to the delivery service and allows restaurants to offer targeted promotions.

Such broad applications illustrate how brands can streamline the customer journey. Targeting specific audiences to deliver contextually relevant ads opens up numerous possibilities. For instance, an online gaming company can:

• Segment prospective and retargeting audiences based on demographics and existing users.
• Create a creative with QR codes for app downloads for new users or promo displays for returning customers.
• Place media buys programmatically on sports-related content.
• Use appropriate customer intelligence platform to analyze customer journey and optimize campaign in real-time.

2. Deliver not just ads, but an Experience to your viewers

While most CTV viewers might not think twice about ordering dinner from an interactive commercial, asking them to buy a car or book a vacation in the same way may not be as successful. A transactional approach can fall short, whereas offering an experiential interaction can pique user interest. For example, a global car brand interactive CTV ad did this masterfully, allowing viewers to explore the car and connect with a dealership.

Numerous industries can leverage the flexibility of interactive CTV, but entertainment and media have a unique advantage. Imagine setting up a campaign to promote a pop star’s new album and tour. Existing music video footage serves as an excellent creative base for various promotions:

• Scan the QR code to stream the album.
• Collect viewer phone numbers to send ticket information for nearby tour dates.
• Offer interactive behind-the-scenes footage to maximize engagement.

As CTV continues to evolve, advertisers will have access to more detailed analytics, and streaming platforms will enhance interactive features. Brands that combine engaging and innovative content with customer intelligence are positioned to excel in CTV advertising. Contact us today to see how Silverpush’s innovative AI solution – Crafters with its enhanced ad formats on CTV can help you achieve greater audience engagement.

In the ever-evolving world of digital advertising, one trend has become increasingly evident – the shift from offline to online. Customers are no longer just browsing, they’re actively engaging with brands and products.

It’s easy to overlook the fact that the convergence of ad viewing and product purchasing on a single device is a recent development ushered in by the digital age. Today, individuals have the ability to discover, research, and buy products all within a single device.

In the past, consumers would become aware of a product through billboards, magazines, or television commercials. To make a purchase, they had to rely on the product’s availability in their area and physically visit a store. Now, products can be purchased within minutes of first encountering them online, requiring only a few simple clicks.

The report by KervInteractive revealed that half of the 90 million Kerv and/or SmartCommerce users (over 40% of U.S. digital buyers) exposed to video ads with commerce or interactive capabilities engaged with video ads served from its platform within six months. Further, the results showed that the most engaging content categories included style and fashion, food and beverage, and home and garden.

Boosting Sales with Diverse Shoppable Ad Formats

Shoppable ads have emerged as a powerful tool for marketers to tap into this trend, offering an interactive and engaging way to showcase products and services. This type of interactive ad format allows users to go from discovery to purchase in an instant, leading to greater profits for brands.

These ads are tailored to eliminate the lengthy sales journey by providing interactive content. They create a shortcut and simplify the purchasing journey, enhancing the overall user experience. While shoppable ads have been around for some time, their relevance has surged in recent times. This is because consumers are not only increasing their online shopping, but they are also actively seeking the most convenient means of buying products.

Powerful Reasons Why Shoppable Moments Create A Wow Factor For Your Brand

If you’re looking to elevate your marketing strategies and deliver impactful messages, exploring shoppable ads is a crucial step. Here are five compelling reasons why:

Shorten your user’s purchase journey

Today’s shoppers want quick and hassle-free online shopping, and that’s exactly what shoppable ads offer.

What makes shoppable ads stand out is their ability to lead shoppers directly to the brand’s checkout page when they want to buy something. In simple terms, it moves customers from discovering a product to buying it in an instant. 

Enrich your audience’s experience with interactive and personalized rich media creatives

Understand your target audience, their content consumption patterns, interests, etc to kickstart the process of delivering personalized ads. This personalized touch to shoppable ads is a game-changer, as it allows brands to suggest products based on the content consumers have previously shown interest in, keeping them engaged and influencing their purchase decisions.

In addition to this, the high-impact rich media creatives within shoppable ads yield superior metrics compared to traditional ads. Instead of merely conveying messages through plain text or static images, these immersive and interactive media content establish a powerful connection with your audience. What’s more, shoppable ads offer consumers fresh and exciting ways to interact with your brand or product, ultimately resulting in higher conversion rates, engagement rate, click-through rates, and view rates.

Capture your audience’s attention with a seamless interactive digital shopping experience

Traditional methods, such as repeatedly exposing consumers to your brand’s ads before they even begin to consider a purchase, not only entail a lengthy process but also have limited success rates when it comes to conversions. In contrast, an engaging & interactive shopping experience that keeps consumers on the same platform can significantly improve the likelihood of driving purchases, surpassing the effectiveness of traditional advertising methods.

In conclusion, when executed with a well-crafted strategy that encapsulates your entire brand narrative in a single ad unit, “shoppable ads” offer a multitude of appealing advantages.

Introducing Crafters Shoppable Ads– Cutting-edge AI Solution that creates shoppable moments while enabling commerce at the speed of wow

Crafters Shoppable Ads create captivating and interactive shopping moments, capturing your audience’s attention and fostering meaningful connections through a seamless and engaging viewing experience.

Our innovative AI-led solution shortens your customers’ sales journey and introduces innovative methods to simplify the purchasing process. By doing so, we help your business efficiently reach consumers who are ready to make a purchase.

Our Shoppable ads feature high-impact immersive creatives, enhancing your conversion rates and encouraging immediate click-to-buy actions. These ads go beyond showcasing products, utilizing interactive content and compelling narratives to effectively convey your brand’s story.

Crafters is designed to optimize dynamic product ads within online video ads. What sets us apart is its ability to empower advertisers with data-led interactive elements seamlessly integrated into their existing video assets.

Are you ready to eliminate lengthy purchase processes with interactive content and revolutionize your business? Schedule a demo with us today to enhance your digital commerce experience. Simply complete the form to get started.

The advertising industry, particularly Connected TV (CTV), has witnessed remarkable growth in 2023, poised to exceed the global revenue milestone of $25 billion. This surge can be attributed to several key factors:

Firstly, the surging popularity of Connected TV has been remarkable. Recent studies indicate a 20% increase in CTV consumption among U.S. households, totaling a staggering 11.5 billion hours from May 2022 to May 2023.

Secondly, CTV advertising offers unparalleled targeting capabilities. Brands can now tailor their advertisements to particular audiences, leveraging demographic, interest, and behavior-based targeting. This precision sets CTV advertising apart from traditional TV advertising, which often reaches a more generalized audience.

Lastly, CTV advertising proves to be cost-effective. Advertisers benefit from the ability to precisely target their desired audience and measure the results with greater accuracy.

As we approach 2024, the future of CTV advertising trends holds great promise. To echo the sentiment, Ernest Hemingway once said, “New Year – A new beginning. And things will be better than ever before, you’ll see.”

Trends that will rule the Connected TV landscape in 2024

1. Uninterrupted Rise: CTV Viewership Continues to Surge

According to a renowned market research company, CTV households will be more than double the households with linear TV. 87 percent of American households with televisions had a device that can connect to the internet. This includes smart TVs, streaming devices like Roku and Amazon Fire TV, video game systems, and Blu-ray players3. Furthermore, the number of CTV users among generations is constantly increasing.  

2. Precision Targeting Fuels Programmatic CTV Advertising Spend Surge

In 2023, it was anticipated that connected TV advertising spending in the U.S. would reach approximately $25.09 billion. It is evident that CTV ad expenditure is on track to expand to approximately $29.29 billion by 2024 and a substantial $36.86 billion by 2026. The primary driving force behind this remarkable surge can be attributed to the widespread adoption of streaming services by users.

3. Enhanced Targeting on CTV Takes Center Stage

Connected TV (CTV) advertising offers advertisers a powerful tool for tailoring their ads to specific audience segments. This precision allows advertisers to deliver highly relevant ads to viewers, significantly boosting the likelihood of engagement and conversions. A survey done by the IAB found that 84 percent of advertisers think that CTV offers better targeting options in comparison to regular TV.

In 2024, brands can expect more sophisticated audience segmentation to deliver highly personalized and relevant ads. 

4. Elevated Engagement: Shoppable CTV Ads and Enhanced Interactivity

Shoppable ads are becoming increasingly popular as more and more consumers shop online, according to the latest CTV shopping trends. They offer a number of benefits for both consumers and businesses. For consumers, it shortens the consumer journey as they are able to make direct purchases for the products they are interested in. For businesses, shoppable ads can help to increase sales and brand awareness. They can also help businesses to learn more about consumer behavior. 

Some formats that advertisers can leverage are:

1. Product showcases: Highlight the relevant elements/features of the product that users can access with a tap. 
2. QR codes:  Nothing beats the curiosity to know something and QR codes are the best curiosity generators. Advertisers can include QR codes or short links in ads, allowing viewers to scan or click for immediate access to the product page or a special promotion. 
3. Voice-activated purchases: Due to the growing use of voice-activated gadgets, advertisers can utilize voice commands in ads that allow viewers to make purchases or add products to their shopping lists using voice assistants, making shopping easier. 

5. Integration of CTV with Cross-Channel Campaigns

CTV will increasingly become a central component of cross-channel advertising strategies. According to a study conducted by Digiday, respondents found one of the appealing aspects of CTV advertising to be its ability to integrate into an existing omnichannel strategy seamlessly.

The integration of CTV with cross-channel campaigns is a powerful way for advertisers to reach their target audiences more effectively and to measure the effectiveness of their campaigns across all channels.

Here are some of the benefits of integrating CTV with cross-channel campaigns:

• Increased reach: This will allow advertisers to reach their target audiences on a variety of devices, including smart TVs, streaming sticks, and gaming consoles.
• Improved relevance: Advertisers will be able to target their ads based on demographics, interests, and behaviors, which can help to improve the relevance of their ads to viewers.
• Greater efficiency: CTV integration can help advertisers reach their target audiences more efficiently, which can lead to lower costs and higher ROI.
• Better measurement: CTV integration allows advertisers to measure the results of their campaigns more accurately, which can help them improve their performance over time.

Conclusion

In light of the gradual decline in linear TV advertising, CTV advertising trends research indicates that within the next four years, there will be a substantial decrease of $4.48 billion in US linear ad spending, while CTV is projected to witness a significant increase of $15.81 billion.

With advanced targeting capabilities and seamless integration with other platforms, predictions paint a promising and prosperous future for CTV ads. As such, advertisers would be wise to explore this platform’s full potential. 

Dynamic product ads have restructured the way advertisers promote their products online. This type of advertising uses information to make ads that are more relevant to the audience, and it changes them as they browse the internet. This further helps advertisers reach the right audience and get better results from their ads.

As online shopping keeps getting bigger, dynamic ads are becoming more and more important for companies that want to get noticed and do well in the market.

Introduction to Dynamic Product Ads

Dynamic product ads are a type of online digital advertising that allows advertisers to display highly personalized and relevant product recommendations to their relevant audience.

Typically, they work by automatically pulling in the product information from your catalogue and showing the right products to the right audience based on their past interactions with your website or app.

This type of ad can be an effective way to engage users who have already shown interest in a specific product or product category and can help increase conversion rates and online sales.

How do Dynamic Product Ads with Crafters work?

Dynamic product ads are a type of online advertising often used in e-commerce. They automatically showcase products on various digital platforms. To make dynamic product ads function, you need a product feed or catalogue. This catalogue includes details about all the items you sell on your online store, like product names, descriptions, prices, and pictures.

Crafters, powered by Silverpush, enhances regular video ads by adding an interactive layer and opens up fresh retail possibilities for brands. It connects with the audience in a unique way, encouraging them to buy your products.

Considerations for DPAs

Dynamic product ads are a powerful way to advertise products online in a personalized manner. However, there are some important things to think about when using this type of advertising:

1. Accurate and Up-to-date Product Data: To show the right products to consumers, you need to have accurate and current product information. This can be tricky if your products change often or if you store product data in different places.
2. Customization: Make sure that personalization is done well and doesn’t annoy users. Ads should be relevant and helpful, not spammy or intrusive. Mirrors contextual intelligence layered utilizes NLP and semantic analysis to understand the content of the page to ensure ads are placed in the right context at the right moment.
3. Budget and Expense Control: Set a clear budget and stick to it to make sure your advertising is cost-effective.
4. Data Protection and Privacy: Follow data protection laws like GDPR to keep user data safe and use it responsibly. Mirrors and Crafters are contextual-led innovation and, thus does not rely on third-party cookies for placing ads.
5. Audience Selection and Segmentation: Choose your audience carefully. This can be tough if you don’t know your target audience well or if you have a small list of customers.

By addressing these challenges and considerations, you can make dynamic product ads work effectively and efficiently for your business.

Final Take: The Future of Marketing is Dynamic

In conclusion, Dynamic Product Ads are reshaping the marketing landscape by offering a highly personalized approach that redefines customer engagement and drives conversions effectively. By integrating DPAs into online video advertising with Crafters by Silverpush and advanced targeting with Mirrors, you can propel your marketing strategy to new heights.

With Crafters by Silverpush, allow your brand to shine in the realm of personalized, interactive, and contextually relevant marketing. It’s time to fortify your marketing strategy and stay ahead of the competition with the potency of Dynamic Product Ads.

“A successful marketing campaign is like a well-carved pumpkin – it leaves a lasting impression.”

Every brand and advertiser aims to craft a compelling narrative that deeply connects with their audience, and leaves a lasting impression. Halloween season offers a unique opportunity to connect with your audience through spooktacular Halloween ad campaigns that capture the spirit of the holiday.

But before we delve into how to seize the opportunity let’s focus on….

Why Advertisers Should Ace Their Halloween Campaigns?

Halloween isn’t confined to any particular region anymore. It’s a global celebration, making it the perfect stage for brands to embrace cross-cultural marketing or launch multicultural campaigns. Did you know, in Japan, approximately 20-30 million people celebrate Halloween each year whereas, in the Philippines, 90% of people know and celebrate the spooky festival.

Moreover, Halloween spending is on a thrilling trajectory, set to hit a spine-tingling $12.2 billion this year, surpassing the 2022 figures by $1.6 billion.

Where the audience is spending the most?

The big bucks are flowing into candy (96%), decorations (77%), costumes (69%), and even greeting cards (35%). And where are folks flocking to get their Halloween fix?

Candy (96%), Decorations (77%), Costumes (69%), and even Greeting cards (35%). 45% of consumers start their Halloween shopping as early as September or even before. Additionally, a significant 22% of consumers believe that retailers can begin showcasing and selling Halloween products.

Halloween presents a lucrative chance for brands to engage with their audience extensively, as a substantial 45% of consumers start their Halloween shopping as early as September or even before. Additionally, a significant 22% of consumers believe that retailers can begin showcasing and selling Halloween products, both online and in physical stores, without any concerns about it being too early.

Well, the numbers speak volumes, but they don’t tell you how to reach your audience effectively. (But we do!)

How to Cast a Spell of Engagement This Halloween Season?

What humans see tends to linger in their memory, but the modern average user is constantly bombarded by ads throughout the day. In fact, they may encounter anywhere from 4,000 to 10,000 ads daily, yet only notice a fraction of them—less than a hundred, to be precise.

So, how can your message stand out in this advertising onslaught? The answer is surprisingly simple: harness the power of video ads and ensure they are contextually relevant to the moment.

Since we have gained the foundation understanding about the significance of video ads we must look into how to make these holiday season video ad campaigns effective.

1. Be Relevant

Approximately 79% of consumers are comfortable with ads that are relevant to the topics they are currently engaged with.

With the decline of third-party cookies, advertisers are shifting their focus to contextual targeting. This approach results in a 30% higher conversion rate compared to non-contextual ads.

Reaching the right audience at the right time not only fosters positive brand recognition but also boosts engagement.

2. Omnichannel Presence

Brands must follow the mantra of “Reach your audience where they are.” This means having an omnichannel presence to connect with audiences across various platforms where they leave their digital footprints.

An integrated brand presence across multiple marketing channels enhances brand awareness and facilitates easier audience connection.

Silverpush’s Mirrors offers a solution to reach the right audience on platforms like Open Web, Meta, and YouTube. It employs AI-driven in-video context identification technology, ensuring precise audience targeting, even in a cookieless tracking environment.

The human-augmented technology offers contextual advertising across platforms while maintaining strict brand safety guidelines.

3. Dynamic Video Optimization

Today the attention span of the audience is similar to a toddler. But with dynamic interactive videos advertisers can engage the audience for a longer span of time.

Studies show that brands can increase consumer engagement up to 3X with 15-second interactive ads.

Crafters is a flagship product by Silverpush that harnesses real-time data and user insights to revolutionize ad campaigns.

Advertisers can deliver highly personalized and relevant ad experiences to their audience through precise targeting and endless customization opportunities.

Conclusion

Holiday season ads are best to captivate the audience but to achieve the goal advertisers must adopt the best option. With the demise of third-party cookies, contextual advertising has taken center stage. So to stand out front of the competition advertisers must opt for contextual targeting while adding the layer of interaction to make their ad campaign as spooktacular as their celebrations.

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In today’s fast-paced digital landscape, understanding your audience is paramount to success. The ability to connect with your target audience is the key to achieving your goals. But how can you ensure that you’re reaching the right people in a world overflowing with information?

Understanding Audience Intent Consumption with AI

Artificial Intelligence (AI) has become a game-changer in the world of advertising especially when it comes to analysing vast amounts of information and extracting meaningful insights to help identify & understand the target audience better.

AI-powered tools can help advertisers to analyze consumer behaviour patterns, purchasing habits, social media interactions, and online content consumption to uncover valuable information about consumer preferences and sentiments. By leveraging this technology, brands can gain a deeper understanding of their target market, identify emerging trends, and refine their brand values accordingly.

Furthermore, AI algorithms can spot trends and connections in consumer data, which helps businesses match their brand values with what their audience wants. This analysis helps brands create messages, designs, and marketing plans that really connect with their target customers.

Crafting Compelling Brand Stories Using Generative AI

Mirrors Generative AI is a contextual planning tool designed by Silverpush to help advertisers reach their overlooked and untapped audience in the cookieless era. Its real power lies in its ability to seamlessly integrate AI as a co-pilot to human intelligence. The advanced technology builds a comprehensive context list, well aligned with the audience’s personas and their direct and alternate interests. This enables advertisers to reach untapped/overlooked yet relevant audiences, resulting in enhancing incremental reach.

How does Mirrors Generative AI Understand Audience Intentions and Content Consumption Patterns?

1. Identify Key Contexts Across the Internet

Every time a consumer goes online, they express their intent in countless ways. From the content they read, what they search for, the type of device they access it on, and the time of day.

The technology identifies key contexts  across web pages, surveys, and a wide range of content on the open web, examining each word with precision. This enables Mirrors Generative AI to uncover content consumption patterns, decipher meaning, and extract valuable insights that surpass surface-level understanding.

Mirrors Generative AI suggested personas and content themes are delivered through machine learning and constantly verified using up-to-date panel data. They are robust, trustworthy, and completely free from human bias.

2. Predictive Audience Insights

Mirrors Generative AI doesn’t stop at understanding and personalizing content; it can also predict audience behaviour. By analyzing large datasets, AI models can identify patterns and trends that human analysts might miss. This allows advertisers to anticipate changes in user behaviour and adjust their strategies accordingly.

For example, if the AI predicts that a certain segment of the audience is likely to show increased interest in fitness products during the summer months, advertisers can proactively target that segment with relevant campaigns.

3. Mapping Audience Personas to Contextual Intelligence

It identifies patterns and correlations between audience personas and contextual factors, to uncover commonalities, preferences, and behaviours within specific contexts. This mapping exercise determines personas are likely to respond favourably to specific contextual elements. Achieving high engagement relies on targeting diverse audience personas with their specific interests in the right moment and context. However, advertisers still rely on manual context-building methods, which, despite their partial success, have several limitations.

Conclusion

Finding new target audiences can feel a lot like searching for a needle in a haystack. But, through Mirrors Generative AI, advertisers can identify net new audiences across hundreds of millions of potential consumers. Generative AI is a look ahead of the fast-paced evolution of technology, helping audience discovery using different models to reinvent the way work is done.

The festive season in India is a time of joy, celebration, and significant opportunities for brands to connect and engage with their audiences. As more and more people spend their time online, it has become crucial for businesses to leverage digital platforms effectively. One powerful tool that can help brands ace their score this festive season is interactive ads.

As we step into the festive season in India, the advertising industry is gearing up for what promises to be a blockbuster year. With Dussehra, Diwali, and the ICC Cricket World Cup 2023 on the horizon, brands are ready to capitalize on this opportunity to connect with their target audience.

By staying informed about market trends, effectively targeting specific industries, and developing engaging advertising campaigns, brands can tap into the potential of festive marketing to boost their sales and leave a lasting impression. Dynamic video advertising is a valuable tool that enables brands to distinguish themselves in a crowded marketplace and outshine their competitors.

2023 Festive Season: Brands Go All Out for Ad Revenue!

As per a report by the Economic Times, the media industry, spanning print & digital platforms, is anticipating advertising revenue to grow at double digits to more than 30,000 crore during this festive season in 2023 due to a longer period of festivals.

Based on leading advertising agencies’ reports, the projected advertising revenue for the 2023 festive season in India is estimated to be a staggering $5.5 billion. This is a significant increase from the previous year, driven by the convergence of major festivals and highly anticipated sporting events.

Read More: Navigating Path in Programmatic with Contextual advertising

The Growing Trend of Online Shopping in India

Deloitte India predicts that the online retail market in the country could surge to a staggering USD 325 billion by 2030, a significant leap from the USD 70 billion recorded in 2022. This remarkable growth is primarily attributed to the rapid expansion of e-commerce in tier-2 and tier-3 cities.

In 2023, online shopping in India is reaching new heights, with an increasing number of consumers turning to the internet for research & purchase products. According to a study, 81% of consumers go online to find information about the product/service before making a buying decision.

In FY 2021-2022, as per a report by Mint, the number of annual online shoppers in India was about 185 million across India. This number is likely to increase to 425 million by 2027. 

Leveraging Dynamic Online Video Ads for Personalized Festive Advertising

Let’s explore strategies, insights, and trends behind successful festival ad campaigns. Here’s how your brand can leverage granular targeting, innovative strategies, and interactive ad experiences to stand out during festive seasons, captivate your audience and elevate your brand recall.

1. Captivate Users Amidst Festival Frenzy!

Festivals bring people together, both personally & digitally, leading to a significant increase in online activity. To cut through the digital clutter and capture user attention, brands should craft innovative and interactive campaigns.

By leveraging the power of dynamic & interactive video advertising for shoppable ads new retail opportunities by allowing brands to connect with people in a new way and stimulate the user to make a purchase.

2. Understand the Cultural Significance

India’s festivals are steeped in rich culture and tradition. To create compelling campaigns, brands should begin by gaining a profound understanding of the cultural significance of the celebrations they aim to engage with. This comprehension serves as the foundation for tailoring messages that deeply connect with the emotions and values inherent in these festive occasions.

3. Engage your Audiences with Create Festive-Themed Content 

Brands have the opportunity to customize their short video and open web ad content to harmonize with the festive ambience. By incorporating festive colours, symbols, and music, they can craft an immersive experience for their audience. This approach allows them to showcase how their product or service can elevate and become an integral part of the festival celebrations, enhancing the overall festive experience.

4.  Evoke Nostalgia and Emotions Through Compelling Storytelling

Crafting messages that evoke nostalgic childhood days or cherished festive memories not only enriches content but also bolsters the authenticity of the brand. Furthermore, relatable content has the power to kindle nostalgia, prompting individuals to feel compelled to share it with their loved ones. This not only boosts brand visibility but can also foster the creation of a dedicated and loyal customer base.

5. Run targeted Innovative Ads & Optimize for Mobile

Given the rise of mobile internet usage in India, it’s imperative to prioritize the optimization of ad campaigns for mobile devices. To maximize the impact of festive campaigns, it’s essential to segment your audience based on demographics, preferences, and behaviour. This segmentation ensures that your ads are strategically delivered to the right audience, at the right time, enhancing their effectiveness.

Final Take

This festive season, it’s all about maximizing your brand’s awareness and leading to more clicks. Dynamic video optimization tool is your ticket to achieving just that. With personalized video content, data-driven insights, interactive elements, and a seamless user journey, you’ll be well-equipped to make a lasting impression on your audience. So, don’t miss out on the online video ads advantage and make 2023 unforgettable with standout Festival marketing.